2. ABOUT ME
I have over 18 year’s
experience in graphic and
web design. I have worked as
an account manager, project
manager, consultant and
designer with many large
organisations (including
global corporations and
Government agencies) as well
as small companies and start-
ups creating their branding,
business collateral and
websites and online digital
marketing solutions.
While I’m an expert in graphic
design, web design, blended
eLearning. I specialise in
complex email campaigns and
managing large print projects.
However, my main area of
expertise is the complete
branding and identity for
all businesses creating
their branding for print and
designing and developing
websites, creating the whole
branding from concept to
completion and deliver
ongoing support to aid in
ongoing brand development.
I am passionate about good
design and firmly believe in
working closely with a team to
achieve the project’s vision.
I have been a freelance web
and graphic designer for
over 15 years in Australia,
and I have worked for design
agencies both here and in the
UK, still working on projects
with premiere organisations.
JAMIE
YUSUF
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2PAGE
4. A BRIEF
HISTORY OF WORK
WORK EXPERIENCE
Australian Children’s Education & Care Quality Authority (2013-2016)
Communications officer, Web and Publications
As a graphic, web and eLearning designer, my role at ACECQA is varied and focused. I
design and manage large print based projects that are delivered nationwide. Design
and develop web based projects for the ACECQA website and develop beautifully
designed educatonal (Train-the-trainer) blended eLearning experiences.
4mation Technologies (2011-2012)
Project / Account Manager
My role as a project and account manager for one of Australia’s biggest and brightest
web development companys. I managed a team of 20 designers and developers on
large web development projects and apps.
Royal Agricultural Society of NSW / Easter Show (2003-2011)
Digital & Print Consultant
I was the sole web design and development consultant for the RAS and Easter Show
for Nine years and not only designed the website for the biggest annual event in the
southern hemisphere, in that time I also designed the collateral positioned around
the event and delivered emails to over a million plus users.
Sony Pictures Australia (2003-2007)
Digital Producer
At Sony Pictures I was responsible for the digital content and localisation of the
US movie sites and the production of all the online advertising, including many
groundbreaking over-the-page visual ads.
Freelance (2002-2016)
Web and Graphic Designer
As a freelancer I have had the privilege of designing and developing logos, branding,
edm’s, websites and much more for varying and dynamic range of clients. From
small start ups to big multi-national organisations. My freelance career has been
long and fruitful.
PROGRAM SKILLS
Adobe Captivate
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
HTML & CSS
Adobe InDesign
Adobe Premiere
Adobe After Effects
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4PAGE
5. WEBSITE
DESIGN
LOGO, BRANDING &
IDENTITY DESIGN
CREATIVE CONCEPT
DEVELOPMENT
WEBSITE UI
DEVELOPMENT
SEO INTERNET
ANALYTICS
GOVERNMENT &
CORPORATE ELEARNING
PROFESSIONAL
TEAMWORK
PASSIONATE
HARDWORKING
TIME
MANAGEMENT
PROFESSIONAL SKILLS
+61 0421 913 074 Jamie@jamesy.design Jamesy.design
5PAGE
6. 01
PROJECT NAME
Leonay Plumbing website
CLIENT NAME
Leonay Plumbing
CATEGORY
Web, Social channels
PORTFOLIO
DESCRIPTION
I was contacted by a local plumbing company to design their website. After several
meetings and consultations I submitted a design proposal that was accepted. I
designed a responsive website that reflected not only the
current direction of the company but it’s future direction.
The website was built from the ground up to maximise
the branding and strength of the images. The site is fully
responsive and adapts to all mobile and tablet sizes. It was
developed around a simple custom Content Management
System (CMS), so staff could update the website
themselves. I was asked to create the company’s Facebook and Linked In pages.
“I love it.
Thanks!”
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6PAGE
8. 01
PROJECT NAME
Blended eLearning modules
CLIENT NAME
ACECQA
CATEGORY
eLearning, web, branding
PORTFOLIO
DESCRIPTION
I am currently employed by the Australian Children’s Education and Care Quality
Authority (ACECQA) to develop multiple eLearning modules (Train the trainer) and
manage the their training portal. Using my extentive graphic and web design skills,
I developed a series of visually and content rich modules aimed at broadening the
knowledge of State based Authorised Officers.
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8PAGE
9. I manage and design content across three of ACECQA’s websites. I have developed microsites to visualise data and events
and developed Salesforce integrated content.
• designed 40 plus merchandise material for a national conference
• designed and managed a national print / poster campaigns
• developed a newsletter sign up app for ipad
• developed several Salesforce apps
• mentored several designers and developers
+61 0421 913 074 Jamie@jamesy.design Jamesy.design
9PAGE
10. 03
PROJECT NAME
RAO branding & identity
CLIENT NAME
RAO fish merchants London
CATEGORY
PORTFOLIO
Branding / Identity / Web
www.raofish.co.uk
Suppliers of quality fish to the catering trade
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10PAGE
11. 0207 515 4848
sales@raofishmerchants.co.uk
Unit Q10 Billingsgate Market, Trafagar Way, London, E14 5ST
Dear Sir/Madam,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus convallis nulla non risus porta,
vitae tincidunt velit vulputate. Suspendisse eleifend consectetur tempor. Morbi molestie consectetur
venenatis. Mauris ultrices leo et tristique hendrerit. Duis egestas lacinia tellus, vitae aliquet urna
bibendum quis. Vestibulum cursus rhoncus eros non egestas. Donec vulputate porttitor neque.
Maecenas pretium suscipit commodo. Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Maecenas viverra ultricies tellus, nec commodo mi placerat non.
Suspendisse condimentum, enim eget commodo tempor, turpis nunc semper augue, et fringilla massa
turpis nec ipsum. Vestibulum rutrum egestas semper.
Sed eu elementum velit, et accumsan eros. Vestibulum nec tempus urna. Nulla eu mi leo. Cras justo
diam, sodales sed molestie sit amet, sodales vitae enim. Nam aliquet augue ex, sed tristique velit
ullamcorper ut. Suspendisse id odio a dolor tristique eleifend. Proin ut vestibulum ligula. Cras luctus, est
id eleifend blandit, magna ex dignissim leo, placerat efficitur ante ante nec tortor. Duis ex orci, blandit
non varius sit amet, finibus at purus. Donec sollicitudin sed lacus id elementum. Nulla sollicitudin ligula
sit amet arcu congue cursus.
Suspendisse potenti. Quisque ipsum lacus, feugiat eu lobortis at, pretium in orci. Duis metus tortor,
pellentesque quis leo nec, blandit feugiat justo. Sed tincidunt ac nulla quis vehicula. Sed pellentesque,
tortor at dictum ultrices, diam libero laoreet ante, ut venenatis justo mauris quis lectus. Nunc ut purus
vitae quam ultricies auctor. Sed luctus risus et lorem egestas semper. Praesent lobortis est commodo,
interdum erat feugiat, laoreet tortor. Nulla et sapien commodo magna pulvinar ullamcorper a sodales
neque. Nunc ac sem vitae dui auctor consectetur eget eget velit. Quisque fermentum tellus in ante
mattis, a sollicitudin augue tristique.
Yours Sincerly
Michael
Director RAO Fish Merchants
www.raofish.co.uk
Suppliers of quality fish to the catering trade
DESCRIPTION
RAO Fish Merchants is a very
prestigious company based in the
world famous Billingsgate Market in
London. They contacted me, looking
for someone to design and develop
their branding.
As RAO Fish Merchants serve only
the catering trade and top London
restaurants, their reputation and
image is everything, and they needed a
branding to match.
Their existing branding was virtually
non-existent. A mishmash of self-made
logos and designs made by staff over
the years.
After many FaceTime meetings and
hours of research, I came up with
a series of concepts, one design, in
particular, they immediately liked.
I produced a brand concept kit to
demonstrate the design in various
forms. The final concept was initially
accepted, but a few weeks later, they
decided after much internal discussion
that they would like the logo to
ramped up with added ‘Oomph!’
So I set about the task again and
developed what both RAO and I
believe to be a powerful branding that
tells the story of their business and.
The branding will be implemented
to business cards, vehicle wraps,
uniforms, business collateral such
as letterheads and envelopes and
even stamps.
www.raofish.co.uk
Suppliers of quality fish to the catering trade
Unit Q10 Billingsgate Market, Trafagar
Way, London, E14 5ST
Michael
Director
www.raofish.co.uk
Suppliers of quality fish to the catering trade
0207 515 4848
07939189302
michaelraofish@aol.co.uk
T
M
E
+61 0421 913 074 Jamie@jamesy.design Jamesy.design
11PAGE
12. 04
PROJECT NAME
Luxury Toilet packaging
CLIENT NAME
Elyse / Paper Co
CATEGORY
PORTFOLIO
Design, Packaging
Elyse / Paper Co are a leading supplier of cleaning products and were about to
launch a new product on to the market - a ultra luxury brand of toilet paper
and needed the packaging to match the quality of the product. After a few long
discussions with the client and researching the competition. I developed a series
concept designs that I felt relfected the product and conyed the message of
the client. The final selected design used a gloss varnish to highlight key design
elements and produced full size mock ups to demostrate how the packaging
works. The product has since gone onto full production and will soon be available
in supermarkets.
DESCRIPTION
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12PAGE
13. +61 0421 913 074 Jamie@jamesy.design Jamesy.design
13PAGE
C
M
Y
CM
MY
CY
CMY
K
Absolutely blown
away with the
final result. This
goes beyond all
our expectations.
You’ve taken our
product to the next
level.
15. I was contacted by the Sydney Showground Brand Manager to produce an interim website for the venue before the full site
was devised.
I started the project in my usual way with plenty of planning and research. I developed the original website a few years ago.
The goal was to consolidate as much of the accumulated content as possible and rework the information architecture into
a more easily navigable path for the user. Sitemaps, user journey charts and wireframes followed by the design roughs and
finally the approved designs. The back end of the site had to communicate with the Showground’s event management system
EBMS.
All through the design and development process, the client was kept informed and contributed via a project management
system. The site was built on a simple CMS to allow staff to update content.
The resulting website is a modern, clean and usable design, which Sydney Showground will now use as their full, long term
site.
DESCRIPTION
+61 0421 913 074 Jamie@jamesy.design Jamesy.design
15PAGE
16. Branding design
WHERE THE
CREATIVE BEGINS
Branding is a critical element of
any business. Too often a logo is
synonymous with branding. Although
they are related, they are not the
same. Many companies overlook the
potential of what a brand can do for
their business and settle for just a logo,
thinking it covers their needs.
So, what sets a brand apart from a logo.
Why is the jump from a logo to a brand
so difficult? Why do you need a brand,
not just a logo?
A logo is a company’s identification in
its simplest form via a recognisable
mark or symbol. Branding, however,
is an emotional experience. You
are exposed to hundreds of logos
throughout the day, but the one’s that
leave an impression are the brands that
elicit that emotional response.
What is a logo?
A logo, also called logotype, is a graphical
identification or symbol of a company
name, trademark, abbreviation, etc.,
often uniquely designed for instant
recognition.
Simply put, a logo is a stamp that
identifies your business but doesn’t tell
the story of your business. A company’s
logo and identity are inseparable. When
talking about identity, we speak of
business cards, letterhead, marketing
collateral, packaging, signage - anything
visual. Identity is the vehicle for a
logo and, just like a logo, is purely for
identification purposes.
What about the brand?
A memorable logo is important, and
it sets the groundwork for effective
branding, but a brand is more than
just a logo. More than just a visual
identification of your business. A brand
is the emotion behind the interaction
with your company. Your brand is the
belief, the mission statement you strive
to accomplish with your business. In
essence, it’s the personality of your
business. Therefore a brand bears much
more responsibility than a logo.
Although a designer will create the
visual foundation of a brand, it’s the
brand’s audience that shapes it. It is vital
that this foundation is created correctly
and in keeping with the business’ ethos.
Practically speaking, your brand should
be ubiquitous, consistent and follow a
strategy. Remember a logo is designed
for identification, a brand should be
mindful of how the audience will
perceive it.
Branding is an emotional experience
that people want to be a part of.
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16PAGE
17. ALLIANCE
RESTORATIONS
Merchants London Ltd
C
M
Y
CM
MY
CY
CMY
K
TM
NQAITS National Quality
Agenda IT System
National Quality
Agenda IT System
National Quality
Agenda IT System
NQAITS
NQAITS
NQAITS
NQAITS
NQAITS
0207 515 4848
sales@raofishmerchants.co.uk
Unit Q10 Billingsgate Market, Trafagar Way, London, E14 5ST
Dear Sir/Madam,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus convallis nulla non risus porta,
vitae tincidunt velit vulputate. Suspendisse eleifend consectetur tempor. Morbi molestie consectetur
venenatis. Mauris ultrices leo et tristique hendrerit. Duis egestas lacinia tellus, vitae aliquet urna
bibendum quis. Vestibulum cursus rhoncus eros non egestas. Donec vulputate porttitor neque.
Maecenas pretium suscipit commodo. Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Maecenas viverra ultricies tellus, nec commodo mi placerat non.
Suspendisse condimentum, enim eget commodo tempor, turpis nunc semper augue, et fringilla massa
turpis nec ipsum. Vestibulum rutrum egestas semper.
Sed eu elementum velit, et accumsan eros. Vestibulum nec tempus urna. Nulla eu mi leo. Cras justo
diam, sodales sed molestie sit amet, sodales vitae enim. Nam aliquet augue ex, sed tristique velit
ullamcorper ut. Suspendisse id odio a dolor tristique eleifend. Proin ut vestibulum ligula. Cras luctus, est
id eleifend blandit, magna ex dignissim leo, placerat efficitur ante ante nec tortor. Duis ex orci, blandit
non varius sit amet, finibus at purus. Donec sollicitudin sed lacus id elementum. Nulla sollicitudin ligula
sit amet arcu congue cursus.
Suspendisse potenti. Quisque ipsum lacus, feugiat eu lobortis at, pretium in orci. Duis metus tortor,
pellentesque quis leo nec, blandit feugiat justo. Sed tincidunt ac nulla quis vehicula. Sed pellentesque,
tortor at dictum ultrices, diam libero laoreet ante, ut venenatis justo mauris quis lectus. Nunc ut purus
vitae quam ultricies auctor. Sed luctus risus et lorem egestas semper. Praesent lobortis est commodo,
interdum erat feugiat, laoreet tortor. Nulla et sapien commodo magna pulvinar ullamcorper a sodales
neque. Nunc ac sem vitae dui auctor consectetur eget eget velit. Quisque fermentum tellus in ante
mattis, a sollicitudin augue tristique.
Yours Sincerly
Michael
Director RAO Fish Merchants
www.raofish.co.uk
Suppliers of quality fish to the catering trade
greenstonestudio
Kelly Yusuf • GreenStone Studio • PO Box 215, Mudgeeraba, QLD 4213 • ABN: 00 000 000 00
0429 935 336
kelly@greenstonestudio.com.au
www.greenstonestudio.com.au
Jamie Yusuf
James Y Design
PO BOX 4425
Penrith NSW 2750
Dear Jamie,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam scelerisque aliquet aliquam. Ut vehicula
feugiat gravida. Suspendisse feugiat fermentum arcu at iaculis. Proin porta posuere ipsum, id congue
ipsum porttitor eget. Cras vel sapien a risus consectetur luctus congue in nibh. Nulla vehicula felis neque.
Nam lacinia, neque non faucibus laoreet, purus velit dictum dui, in malesuada turpis odio eget augue.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Class aptent taciti sociosqu ad litora torquent per
conubia nostra, per inceptos himenaeos. Curabitur luctus viverra nisi, posuere porta neque fringilla non.
Donec non ipsum dui. Suspendisse quis libero ligula, in tincidunt mi. Sed rutrum mauris sed turpis congue
vulputate feugiat tellus lacinia. Nullam blandit euismod leo, id fermentum diam malesuada et. Suspendisse
ultricies felis ac lorem hendrerit at condimentum nunc faucibus.
Nunc eleifend dignissim purus, at blandit augue gravida eget. Morbi accumsan lacus in nulla rutrum rhon-
cus. Praesent interdum quam ullamcorper elit dignissim ornare. Nulla porttitor, quam nec faucibus placerat,
metus mi suscipit enim, vitae varius quam purus in libero. Vivamus tincidunt consequat scelerisque. Sed
tristique auctor massa, sed aliquet ligula blandit a. Suspendisse potenti. Donec ligula nunc, interdum at
tempor sed, lacinia non lacus. Mauris in sagittis sapien. Nam fermentum placerat sapien. Sed enim massa,
porttitor vel imperdiet sed, tincidunt sed erat. Donec ut lacus elit, eu placerat risus. Donec sapien metus,
scelerisque in placerat non, bibendum faucibus elit. Aliquam erat volutpat. Praesent et risus ac erat ultrices
semper convallis quis purus.
Integer venenatis sapien diam, ut bibendum tellus. Nullam convallis tortor a eros dapibus imperdiet. Etiam
nec aliquam sapien. Donec consequat, tellus in mattis sollicitudin, purus libero rutrum elit, vel consectetur
arcu lectus eget sapien. Suspendisse eleifend ornare commodo. Proin id mi lacinia eros aliquam varius.
Nam iaculis fringilla odio ac pretium.
Yours Sincerly
Kelly Yusuf
+61 0421 913 074 Jamie@jamesy.design Jamesy.design
17PAGE
18. Web design
FORM & FUNCTION
UNITE
I started my web design career back
in 2000, creating the website for
the packaging design company I was
working for at the time. It was a basic
Flash-based site, but it unlocked my web
design passion. Now I have developed
many, many websites that range from
the one or two-page brochure site to
the full blown eCommerce and CMS
controlled online systems that are
the gateway to some of the biggest
organisations in Australia.
I started my web design career at
SYZYGY in the UK working on the Disney
UK TV website, developing interactive
games and fun content for the family-
orientated audience. I then moved to
Australia and started working for the
Royal Agricultural Society of NSW, who
run the Sydney Royal Easter Show. I
spent nine years working for or with
as a consultant/freelancer developing
their very basic site into a massive event
site that delivered firsts, like the print
at home tickets, EFTPOS PayPass and
Showbag shopping carts. The website
generated an annual income of over 2
million. Around the same time I worked
for Sony Pictures Australia, localising
the US websites and microsites for
the domestic market. I developed eye-
blaster banner ads and created the
global website for the Australian movie
The Proposition. I localised sites for
Spiderman 1, 2 and 3, the DaVinci Code,
Terminator 3 and Casino Royale.
I designed, developed and managed the
Sydney Showground website for many
years, which is one of Sydney’s premiere
event locations and stages some of
the biggest event and conferences in
Australia.
I am currently working in the Public
Sector for the Australian Children’s
Education and Care Quality Authority, I
have designed and developed several of
their websites and manage their CMS. I
designed the UX and UI for the training
LMS system. I continue to develop
blended eLearning modules that are
used to train and develop skills of the
child Care assessment officers from the
states and territories.
Sites I have designed & developed:
• Sydney Royal Easter Show
• Royal Agricultural Society of NSW
• Australiasian Animal Registry
• Sydney Royal Wine, Dairy & Fine
Food Shows
• Sydney Showground
• The Proposition (Movie)
• Leonay Plumbing
• NetIP Solutions
• Green Stone Studios
• Building Regulatory Services
• Joan Sutherland Performing Arts
Centre
Skills used:
• HTML 5 / CSS3
• Responsive design
• Wordpress / Sitecore / Episerver
/ Business Catalyst / Custom CMS
• JavaScript / Bootstrap / JQuery
• UX / CX / UI / IA
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18PAGE
20. The
Clients
LIST OF CLIENTS
& ORGANISATIONS
THAT HAVE TRUSTED
MY WORK
Sydney Showground
Coca Cola Amital
Top Ryde Shopping Centre
Leonay Plumbing
Sydney Royal Easter ShowRoyal Agricultural Society of NSW
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20PAGE
21. Merchants London Ltd
TM
4mation Technologies
COCOPEL Australia
Sony Pictures Australia
Digital Tsuami
Australian Children’s Education Care
Quality Authority
RAO Wholesale (UK)
Jones Lang LaSalle / CBRE
Joan Sutherland Performing Arts
Centre
SYZYGY / Disney TV (UK)
+61 0421 913 074 Jamie@jamesy.design Jamesy.design
21PAGE
22. Statements &
Reccommendations
Rebbeca Lloyd
Managing Director, Bec & Call
Communication for educators
A highly valued
member of our
organisation
Rebbeca
lloyd
Jamie is an
outstanding graphic
designer with an
exceptionally good
eye for branding
and print and online
publications. While
working with my team
at ACECQA he was -
among other things -
responsible for lifting
our newsletter to a
new and professional
look, getting our new
website into shape
and creating a full
suite of national
conference collateral
- from banners and
signage to invitations
and bags, USB sticks
and staff uniforms.
As well, he is a great
person to work with,
fit instantly into the
team,andwasahighly
valued member of our
organisation. He has
a very high work ethic
and an admirable
level of calm. I would
recommend his work
to anyone
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22PAGE
23. Amazing amount of
invaluable knowledge
Exceeded our expectations
Jamie brings an amazing amount
of invaluable knowledge and
experience to his work. He works
extremely hard to always get the
job done in a timely and calm
manner and is an absolute pleasure
to work with. I look forward to
working with Jamie again one day
soon...
From our original brief through to
website completion, Jamie always
conducted himself in a manner
that was both collaborative and
extremely professional. Nothing
was ever too much trouble for
him, always helpful and, in the
end, exceeded our expectations
with what we believe to be a great
website. The responses from those
who have visited our re-launched
Australasian Animal Registry
website have been extremely
complimentaryandareatestament
to Jamie’s skill and knowledge.
We would have no hesitation in
recommending Jamie’s services to
anyone contemplating launching
or updating a website.
Kate Gray
Marketing Communications Expert
Annabel Hunt
AAR Business Development Manager
Kate
Gray
Annabel
Hunt
+61 0421 913 074 Jamie@jamesy.design Jamesy.design
23PAGE
24. Belinda Dona
Senior Manager Marketing
Royal Agricultural Society of NSW /
Sydney Royal Easter Show
A highly valued
member of our
organisation
Belinda
Dona
Jamie is an
outstanding graphic
designer with an
exceptionally good
eye for branding
and print and online
publications. While
working with my
team at ACECQA he
was - among other
things - responsible
for lifting our
newsletter to a new
and professional
look, getting our
new website into
shape and creating
a full suite of
national conference
collateral - from
banners and signage
to invitations and
bags, USB sticks and
staff uniforms.
As well, he is a great
person to work
with, fit instantly
into the team,
and was a highly
valued member of
our organisation.
He has a very high
work ethic and an
admirable level
of calm. I would
recommend his
work to anyone
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24PAGE
25. 10 out of 10
I wanted to thank you for your
great work
James is up to date on new
technology, has a great
understanding of UX and CX. Is
also really good at design. He is
fast and efficient and a pleasure
to work with. Would always
recommend him when asked for
an IT specialist or someone to help
set up a website.
I wanted to thank you for your
great work and assistance over the
years with our digital presence, I’m
very proud of how the site looks
today and functions - it’s always
been great working with you and
the site’s success is testament to
this.
Maureen Ryan
Marketing Manage
Syndey Showground
Timothy Smith
Manager
Blue Mountains Theatre & Community Hub
Maureen
Ryan
Timothy
Smith
+61 0421 913 074 Jamie@jamesy.design Jamesy.design
25PAGE
26. THANK
YOU
PHONE NUMBER EMAIL ME WEBSITE
+61 0421 913 074 Jamie@jamesy.design Jamesy.design
I’M READY TO WORK WITH YOU.
