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Qe overview deck for avpn
- 1. LEARN TO SPEAK FLUENT ENGLISH ONLINE. INTERNATIONAL CURRICULUM - EXPERT TEACHERS - APP FOR EXTRA PRACTICE JUNE 2021
- 2. IF YOU READ ONLY 1 SLIDE... WE TEACH ENGLISH ONLINE Live online lessons + practice on an app - using a unique scripted curriculum - for under $1 per student per lesson Over 2,000 students taking >4,000 lessons per month Further innovation on delivery to lower price opens up a 500M student market £14k/$19k MRR - £170k/$250k ARR & U/E positive Aim to double rev by Q4, improve u/e and aim to reach 500M students across Asia
- 3. 96% cannot speak English fluently 80% can't at all THE PROBLEM 96% IN ASIA CANNOT SPEAK FLUENT ENGLISH leading to lower earnings & employment opportunities Only 4% can speak language of opportunity But English is essential for education and job progress (raises salary 4-5x) No affordable, quality provision Live online provision too expensive App only is ineffective Local in person is low quality Covid-19 created a mass market for online learning Pandemic led to permanent shift to online learning (but not app only) Internet + smart phones increasingly ubiquitous
- 4. VTT software uses scripts to give live speaking feedback - allowing more blended learning (more convenient, lower cost) High unemployment, especially among women, means our teacher cost is 40% less than competitors Scripts mean high quality lessons everytime, & easier ops & training Any English speaker can be a teacher Standardised lesson quality using proven learning science App can give live feedback on speaking We secured exclusive pan Asia rights to the world's foremost scripted English curriculum It's 3+ years for competition to recreate (which is why they partner) OUR UNIQUE SELLING POINT Curriculum: Research driven IP scripted curriculum lets us be high quality & affordable 1 = = = 2 3
- 5. Prices the 96% can afford ONLY INTERNATIONAL PRODUCT FOCUSED ON MASS MARKET Asynchronous speaking practice COMPETITION Local providers Ineffective & poor brand perception Too expensive for the 96% Less personal, lower quality High quality live lessons Positioning vs QE Tier 1 platforms Mass market apps Affordable, personalised, high quality
- 6. Teacher= £2/hr Platform cost = £0.15/hr £2.15/6 = £0.36 CAC £40 in digital marketing/channel fees, + free trials, sales calls) £40 to acquire the customer £36 to deliver 100 lessons U/E POSITIVE SINCE LESSON 1 Charged for reporting & VTT retrieval requests cost = £0.2 per month Lower CAC (brand, partnerships, word of mouth - estimate is to lower to £35 ) Teacher reduces to £1.50 or less, platform as low as £0.05 - down to £1.55/6 = £0.26 Lower app cost (bespoke deal on VTT requests, comms - estimate is £0.1 per month, £0.6 for 100 lessons) £1.2 for app practice & comms Customer pays £100 for 100 lessons ₹ Significantly lower costs at scale but margins increase as we scale = UNIT ECONOMICS
- 7. $100 for 100 lessons 10% of TAM* can afford TAM: 65 Million students $15 for 100 lessons +20% of TAM* can afford TAM: 130 Million students Video/Broadcast lessons 1:100+ app learning $5 for 100 lessons +50% of TAM* can afford TAM: 320 Million students Group lessons with QE's teachers Schools, colleges use QE app to teach 1:30 in person We are on a constant mission to lower costs & improve access, to increase our addressable market *ASIA has 1.3BN people aged 5 to 25. ~25M speak fluent English, leaving 625M. We're assuming here that only half want to improve their English - likely an underestimate THE LOWER WE GET PRICES, THE BIGGER TAM GETS 500MM STUDENTS WE AIM TO HELP 500M STUDENTS
- 8. WE HAVE ALREADY BUILT THE TEAM SOELEEN KAUR Head of Teacher Training SANDEEP MALLAREDDY Chief Operating Officer JAMIE MARTIN Chief Executive Officer CHARLOTTE McCORMICK Chief Learning Officer MADHUMITA SUBRAMANIAN Head of Student Learning & Experience RAVI SINGRAMAN CTO with local & international experience to seize this opportunity long term THE TEAM
- 9. OUR LESSONS CHANGE LIVES FOR OUR STUDENTS & TEACHERS First generation to get the chance to speak English Salary is 5x with English; opportunities exponential 50:50 gender split - safe environment for girls to learn Our students (India today 2x men vs women speak English) Over 90% female Need to work at home for cultural, family reasons Secure way to earn income during Covid-19 Our teachers CHANGE LIVES
- 11. 1 2 3 5 Channel leads Digital leads We market a free seminar, lesson, or test of English to get sign ups Partners on 20-35% rev share who advertise to their student base Video message Our team send the lead a video to explain our courses & the offer for a free trial (& raise attendance) Free trial with teacher 4 Whatsapp reports, videos & calls for retention Student takes a 1hr trial class with a QE teacher, with follow up report and discussion with the teacher Student buys 30 or 100 classes Student commits to a batch of lessons at regular times for either 10 weeks or 6 months Weekly report on performance, monthly assessment with full report, regular teacher:parent conferences OUR G2M. partnership & online ads to get leads; high touch service (via tech) to convert, renew APPENDIX
- 12. Male Female . Male Female . Male Female 50 40 30 20 10 0 Average hourly adjusted Indian wages by level of English Rs per hour 10 6 19 23 42 33 No English Some English Fluent English Source: Ideas for India, 'Does it pay to speak English in India' ? EARNINGS. by English level in India APPENDIX