2. We all know Social networking is big and so popular If Facebook was a country it would be the world’s 4th largest If it was a religion it would be 7th, just behind Buddhism
4. But (and there is a big but) ... there are problems for associations and their members with mass social networks like Facebook & LinkedIn. Security: How to restrict who can join? Identity: Are people, real, fakes or frauds? Privacy:Who can see, what when?
5. And more... Ownership: Who benefits from the activity and content? Whose conversation is it? Body snatching: Are the mass social networks an alternative to associations? Administration:How to manage large memberships and particular member structures. Income: Who owns the advertising and sponsorship?
6. Social networking is both an opportunity and a threat So it’s not if, but how... Different social media have different characteristics and suit different audiences or uses. Use the right ones for the right reasons and manage the complications and risks.
7. ® The solution The social networking site designed specifically for professional and industry associations and their members.
19. Pilot a group Register your staff to get familiar with features & functions Pilot using active group with a cause, burning issue, or special event Sign up hub members and then roll out to wider groups
