Concept and Design of an on-line Community

1. Paola De Vecchi Galbiati
Managing Consultant
Milan, May 15th, 2013
On-line Community Birth and Growth

2. 2!
What elements describe Communities
RULES, ROLES & ACTIVITIES
ARE DEFINED BY THE
COMMUNITY MEMBERS
SHARING OF BASIC PRINCIPLES
AND
COLLABORATIVE BEHAVIOR
companies
schools
shops
Web Platform
information!
services!
projects!
PEOPLE
retail
green economy
innovation
sustainability

3. What aspects characterize Communities
• The roles and types of
relationships between the
members of the community.
• The rules for membership
and collaboration between
different subjects.
• The project management
support with which
members can co-work.
• Content and services that
the community can offer
inside and outside itself.
3!

4. People and behaviours in GRN Community
4!
Observer: is a user who records his
data on Users DB. This kind of user
had a limited access to the
contentents and can use thel network
services with ‘pay per use’ rule.
Networker: is a recorded user who pays his
membership fee. He has access to
reserved area and can use some services
‘for free’. He can create projects (and he
becomes Owner) and can collaborate to
projects created by other people (and he
becomes Stakeholder).
Community manager is the
users who realizes design and
management of of the community
network and contents.
He administers the
communication and collaboration
rules He manages the good
functioning of the CMS and the
compliance with the regulations
(privacy and copyrighting)
Plef Committee
is the scientific
committee who
provides
economic and
techncal
evluations about
the projects. He
also promotes
the best
practices and
manages the
project lifecycle,
from Init-Start to
Project Closing.
Owner
Is the paying
member who
creates
projects. He
manages
directly the
contents and
he is
responsible of
data quality
and privacy.
Stakeholder is the user who
collaborates to develop
projects. On the projects’ data
he will have the access
defined by the Owner.

5. Membership Rules and Co-Working Area Access
5!
When you join the Community you becomes an “Observer”:
• You can access to the public contents only
(news on on-going projects, alerts about new projects or members)
• You can access to projects briefs
• You can know the companies joined to the Community
• You can explore the services’ catalogue
• You can pay per use the services and contents offered by the Community.
When you pay the fee (annual), you become a Networker.
You can access to all the services of Co-Working Area and you can see
projects and users data (defined by the Owner).
If you are a Networker you can create a
project and you become its Owner. You
can manage all the data about. You define
the protection of your data and
documents.
As Networker you can adhere to a project
and you become its Stakeholder. You will
have an access to project data and
documents according to settings made by
the Owner.
Reserved Area Access
?! Join the Community
(loading User Data)
Community Membership
(fee payment)
Adhering to
Others’ Projects
Co-Working Area
Loading
Projects

6. The Project Management
6!
!!
Off-Line Tasks On-Line Tasks
I would like to share a project
I upload a Project Brief in
the Co-Working Area
Members like the idea and join
the project, collaborating to
turn the idea into a shape
The project team upload
more details and share
information
The group is changing
and the shape becomes a
prototype
All update their own
information
The group transforms the
prototype into a product or
a service or…
The Project is Closed and its
lifecycle is recordered as a Case
History.
Brief
PID
Proto
Go-Live!

7. 7!
The Project Lifecycle
New Project setting
Project structure
Information access rules
Uploading main data and
project brief
Ideas
Selection
IDEA CONCEPT & DESIGN
Validation
PROTOTYPING
The Committee
evaluates the Briefs
The Committee
selects
The Committee
doesn’t select
The Project Status
becomes: STAND BY
The interested people
ask Owner to become a
Stakeholder
The Project Status
becomes PID
Owner and Stakeholders
collaborate to data updating
and increasing (Project
Initiation Document)
Committee,
Stakeholders and
Owner evaluate the
PIDs
Owner e Stakeholder
collaborate to data,
documents and reports
updating (about prototype)
The Project Team
approves
The Project
Status becomes
PROTOTYPE
Closing
The Project Status
becomes
GO-LIVE!
Committee,
Stakeholders and
Owner evaluate the
Prototype
The Project Status
becomes BRIEF

8.  If You want to JOIN the Green Retail Network,
 If You want to HELP the On-Line Community,
 If You want to SHARE Green Retail Projects,
Please send your request here:
info@greenretailnetwork.org
8!