The New Yorker magazine has a formal in-house style that includes using diaeresis marks over repeating vowels, spelling out numbers and professional sports leagues, and using certain uncommon spellings. The magazine's signature display typeface is Irvin, created by Rea Irvin, while the body text is set in Adobe Caslon. Titles of plays and books are set off in quotation marks rather than italics. When referring to publications with locations in their names, only the non-location portion is italicized.

3. VISUAL DESIGN AND STYLE
THE NEW YORKER MAGAZINE

4. VISUAL DESIGN AND STYLE
THE NEW YORKER MAGAZINE

5. VISUAL DESIGN AND STYLE
THE NEW YORKER MAGAZINE
JAMES PETERSEN
ETEC 620
FALL 2011

7. Style - The New Yorker

8. Style - The New Yorker

9. One uncommonly formal feature of the
magazine's in-house style is the placement of
diaeresis marks in words with repeating vowels—
such as reëlected, preëminent and coöperate—in
which the two vowel letters indicate separate
vowel sounds.
The magazine also continues to use a few
spellings that are otherwise little used, such as
"focusses" and "venders".
The magazine also spells out the names of
numbers, such as "twenty-five hundred" instead
of "2500", even for very large figures. It also
spells out professional sports leagues with
periods, e.g. N.B.A.
Style - The New Yorker

11. Style II

12. Style II

13. Style II

14. Style II
The New Yorker's signature
display typeface, used for its
nameplate and headlines and the
masthead above The Talk of the
Town section, is Irvin, named after
its creator, the designer-illustrator
Rea Irvin.
The body text of all articles in The
New Yorker is set in Adobe
Caslon.

16. Style III

17. Style III
The magazine does not put the
titles of plays or books in italics
but simply sets them off with
quotation marks.
When referring to other
publications that include
locations in their names, it uses
italics only for the "non-location"
portion of the name, such as the
Los Angeles Times or the
Chicago Tribune.

18. Style III
The magazine does not put the
titles of plays or books in italics
but simply sets them off with
quotation marks.
When referring to other
publications that include
locations in their names, it uses
italics only for the "non-location"
portion of the name, such as the
Los Angeles Times or the
Chicago Tribune.