The new yorker visual design

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A very brief presentation of the use of design elements in the New Yorker Magazine. This presentation was created on and presented from my iPad in a seminar on Visual Design in Ed. Tech. at the University of Hawaii.

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The new yorker visual design

  1. 1. Visual Design and StyleVisual Design and StyleThe New Yorker MagazineThe New Yorker MagazineThe New Yorker MagazineThe New Yorker MagazineJames PetersenETEC 620Fall 2011
  2. 2. One uncommonly formal feature of themagazines in-house style is the placement ofdiaeresis marks in words with repeating vowels—such as reëlected, preëminent and coöperate—inwhich the two vowel letters indicate separatevowel sounds.The magazine also continues to use a fewspellings that are otherwise little used, such as"focusses" and "venders".The magazine also spells out the names ofnumbers, such as "twenty-five hundred" insteadof "2500", even for very large figures. It alsospells out professional sports leagues withperiods, e.g. N.B.A.Style - The New Yorker
  3. 3. Style IIThe New Yorkers signaturedisplay typeface, used for itsnameplate and headlines and themasthead above The Talk of theTown section, is Irvin, named afterits creator, the designer-illustratorRea Irvin.The body text of all articles in TheNew Yorker is set in AdobeCaslon.
  4. 4. Style IIIThe magazine does not put thetitles of plays or books in italicsbut simply sets them off withquotation marks.When referring to otherpublications that include locationsin their names, it uses italics onlyfor the "non-location" portion ofthe name, such as the LosAngeles Times or the ChicagoTribune.

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