Highlights from NVIDIA's hugely successful visit to CES 2014

1. CES 2014

2. NVIDIA CES 2014
We kicked off this year’s show — 150,000 attendees, 5,500 press, 750 analysts — with a
packed, standing-room only press event. Thousands of articles hit that night and in the
days that followed.

3. Tegra K1
Tegra K1 VCM
Next-Gen PC Gaming
192-core Super Chip
Supercomputing in Your Car
GameStream • G-SYNC
“Not content to lead the PC graphics space, NVIDIA announced three major new
products aimed at extending the company’s dominance to all gaming, mobile
computing, and even the car you drive.
”

4. FIRST, TEGRA K1. The 192-core super chip
brings the heart of GeForce and the soul
of Tesla to mobile. It’s based on the Kepler
architecture, which powers the world’s
fastest GPU, GeForce GTX 780 Ti, as well as
the TITAN supercomputer at Oak Ridge
National Labs. Tegra K1 bridges the gap for
developers, who can now build next-gen
games and apps that will run on any device.
“Holy Crap, NVIDIA’s New
Tegra K1 Has 192 Cores?!
”

5. “ We can take absolutely anything
that runs on PC or high-end console
and run it on Tegra… I didn’t think
that we’d be at this level on mobile
for another 3-4 years.
”
—Tim Sweeney
Founder, EPIC Games
Today, game developers face a dilemma. It costs
~$100M to develop a AAA game and expectations
for amazing graphics are rising. At the same time,
the mobile revolution has dramatically increased
the number of platforms developers can target.
This potentially means a larger market, but also
presents disparate architectures with limited
capabilities. Until now. By bringing Unreal Engine
4, the world’s most advanced game engine, to
Tegra K1, NVIDIA is helping developers bring PCclass gaming to any device.

6. “ NVIDIA finally has the hardware necessary
to give me what I’ve wanted ever since SoC
vendors first started focusing on improving
GPU performance: the ability to run
Xbox 360-class titles in mobile.
”
“ So Long Xbox 360 and PS3, NVIDIA’s New
Tegra K1 Chip Whups You Both.
”
Xbox 360
PS3
TEGRA K1
GPU Features
DX9
DX9
DX11
GPU Horsepower
240
192
365
CPU Horsepower
3600
12001
5600
Power
100W
100W
5W
GPU Horsepower: Peak fragment shader GFLOPS. CPU Horsepower: SPECInt #s estimated for
consoles +/- 20%. (1) PS3 GPU: Cell 154 GFLOPS FP32 not included, CPU: SPUs not included.

7. “ (With Denver) you get two, presumably larger
Though is offered in two pin-to-pinwords,
cores with“Project Denver” was teased
Tegra K1 much higher IPC; in other
compatible 2011, The first uses a not
the right wayversions.the CPU for mobile.”
back at CESto design a design was 32-bit
quad-core, 4-Plus-1™ ARM Cortex
expected this early. Now, the A15 CPU.
The second release puts NVIDIA firmly
processor’suses a custom, NVIDIA-designed
64-bit dual Super Core CPU based on the
in the same camp as Intel.
ARMv8 architecture. With Tegra K1, the
“ (Denver) puts NVIDIA in a position to get the
energy-efficient heritage of ARM processor
first 64-bit chipbeen an Android 64-bit in
technology has into brought to device
2014.”
computing.
“
One Chip — Two Versions
”
Pin
Compatible
“ Tegra K1 should help fast-track
64-bit mobile computing on
Android devices.
”
Quad A15 CPUs
32-bit
Tegra K1 is offered in two pin-to-pin compatible
versions. With the dual Denver CPU version, the
energy-efficient heritage of ARM processor
technology has been brought to 64-bit computing.
Dual Denver CPUs
64-bit
3-way Superscalar
7-way Superscalar
Up to 2.3GHz
Up to 2.5GHz
32K+32K L1$
128K+64K L1$

8. SECOND, TEGRA K1 VCM. NVIDIA powers
4.5M cars on the road and is designed into
20+ brands and 100+ models. Tegra K1 will
accelerate this momentum. With the
automotive-grade version of the same GPU
that powers the world’s 10 most energyefficient supercomputers, the Tegra K1 VCM
will help self-driving cars advance from the
realm of research into the mass market.
“The next generation of [Tegra] will perform at
384 GFLOPS … With four processors per car, a
two-car garage would have as much computing
power as the $120 million Blue Mountain
supercomputer installed at the Los Alamos
National Laboratory in 1998.
”

9. “ Its new mobile processor
will help power a particularly
mobile machine: the selfdriving car.
”
With the power of 192 CUDA cores, Tegra K1 brings
advanced computational capabilities to mobile. It
can drive camera-based, advanced driver assistance
systems (ADAS) — such as pedestrian detection,
blind-spot monitoring, lane-departure warning and
street sign recognition — and can also monitor
driver alertness via a dashboard-mounted camera.

10. “ ...your dashboard will be a
lively canvas that looks and
functions more like your
smartphone home screen:
completely customizable.
”
Tegra K1 also excels at creating razor-sharp,
photo-real 3D graphics. Using NVIDIA’s Material
Definition Language — which simulates how light
reflects and refracts off of actual materials —
digital instrument clusters and infotainment
systems can be customized with a wide range
of virtual materials, from copper, titanium and
brushed aluminum, to stitched leather and
carbon fiber.

11. “Tegra K1 opens a new chapter for
Audi to deliver revolutionary
supercomputing advances to the
car, paving the way to piloted
driving experiences.
”
—Ricky Hudi
Chief Executive Engineer of
Electrics/Electronics, Audi AG
NVIDIA and Audi deepened our partnership in a
series of announcements. The carmaker will be the
first customer of K1. It’s also rolling out three invehicle systems powered by the Tegra VCM: an
upgraded infotainment system, the world’s first
tablet integrated into the car, and a high-resolution
digital cockpit with vivid 3D displays. And the
companies joined with GM, Honda, Hyundai and
Google to form the Open Automotive Alliance,
which aims to plug the car industry into the
thriving Android ecosystem.

12. “Tegra K1… a whole
new door opened in
the mobile computing
universe.
”
The buzz for Tegra K1 began a week before the
official launch when a crop circle in its image was
discovered in Chualar, Calif. The NVIDIA marketing
stunt attracted news coverage across the globe —
including CNN and the front page of Yahoo — and
came in at #1 on Forbes list of 10 takeaways from
CES, “Crop circles trump social media.”

13. THIRD, NEXT-GEN PC GAMING.
With 600M gamers and $20B in
software sales last year, PC gaming is
thriving. Today’s gamers want to play
the best graphics possible, they want
to play anywhere, and they want to
share their greatest moments. We
announced new developments in the
NVIDIA gaming platform to help them
do just that.
“…NVIDIA has continued to open up
the gaming experience to more
devices…
”
Source: Newzoo, DFC.

14. We showed the latest advances in our
GameStream technology — including
streaming Batman: Arkham Origins to
SHIELD from a server in France, 6,000
miles away. And we unveiled a large
ecosystem of “GameStream-Ready”
partners.
PCs
Routers

15. We also announced the availability of
G-SYNC monitors from a host of
partners. G-SYNC is a breakthrough
technology that eliminates stutter and
tearing and minimizes lag.
27ʺ 25x14
Q2
27ʺ 19x10
—
Q2
24ʺ 19x10
AVAILABILITY
—
—
Q2
“ NVIDIA’s G-SYNC monitor tech makes PC
games look smooth as silk.
”

16. Situated in a prime spot, right at the entrance of the show’s South Hall, our booth was packed
each day. Thousands of visitors saw our displays of Tegra K1, G-SYNC, SHIELD, 4K gaming, and
auto technology — including the new BMW i3 and an Audi A3 packed with new capabilities.

17. Beyond our own booth, NVIDIA technology could be found everywhere at the show…

18. TEGRA K1 CES 2014
“TOP 10 of CES”
“BEST OF CES”
— Best Innovation
— Editors’ Choice Award
— Top 10 Launches
— Best Gaming Product
— Best Tech
— Best of CES: Mobile Platform
— Best of CES
“TOP 10 of CES”
— Best of CES
We received a dozen high-profile awards. Tegra K1 captured many of them, including LAPTOP
magazine’s “Best of Show” title, its top prize at CES. Partner devices powered by Tegra 4
processors were also honored.