This document summarizes the results of a market survey of over 8,500 regular skiers and snowboarders in the UK. It provides data on the size and value of the UK ski market, popular destinations, factors influencing booking decisions, perceived impacts of Brexit, and usage of indoor snow slopes in the UK. Key findings include that the value of the UK ski market was £2.7 billion in 2017 and that France remains the most visited ski destination while Austria is perceived as the most preferred.
4. Presentations sponsored by
In association with
Market Survey 2019
Ski
£2.7billion
Pilot sent to over 8500 regular skiers and snowboarders in April 2019.
• 125 questions, 50 more than 2018
• 1000s of data points
• Able to filter by any question
More data will be collected over the summer with Sport Pursuit
5. Presentations sponsored by
UK Ski market value (£)
UK Outbound winter holiday
market value (£)
In association with
Market Size 2017
Ski
£2.7billion
Total Winter
Holiday Market
£9.9billion
6. Presentations sponsored by
In association with
Sources of advice, information
and inspiration 2018
Most popular sources
Tour Operator
Website
Friends Online Review
Sites
Resort
Website
Email
Newsletter
7. Presentations sponsored by
In association with
Sources of advice, information
and inspiration 2019
Most popular sources
Tour Operator
Website
Friends Online Review
Sites
Resort
Website
Email
Newsletter
8. Presentations sponsored by
In association with
Booking preferences 2018
77%
ONLINE
34%
PHONE
33%
IN PERSON
10%
MOBILE APP
9. Presentations sponsored by
In association with
Booking preferences 2019
81%
ONLINE
23%
PHONE
38%
IN PERSON
15%
MOBILE APP
10. In association with
Presentations sponsored by
Online Search
Results 2018
Do skiers know the
difference between
an organic result and
an ad?
NO
43%
YES
57%
11. In association with
Presentations sponsored by
Online Search
Results 2019
Do skiers know the
difference between
an organic result and
an ad?
NO
37%
YES
66%
13. Presentations sponsored by
48%
SKI EVERY DAY
EXCL. TRANSFER DAY
14% 5%8%
In association with
How much do they ski 2018?
22%
SKI EVERY DAY
INCL. TRANSFER DAY
AT LEAST ONE
DAY OFF
TWO OR
MORE DAYS OFF
MORE THAN
TWO DAYS OFF
14. Presentations sponsored by
62%
SKI EVERY DAY
EXCL. TRANSFER DAY
14% 0%7%
In association with
How much do they ski 2019?
17%
SKI EVERY DAY
INCL. TRANSFER DAY
AT LEAST ONE
DAY OFF
TWO OR
MORE DAYS OFF
MORE THAN
TWO DAYS OFF
15. Presentations sponsored by
59%
4* HOTEL
37% 20%34%
In association with
Most popular accommodation
44%
APARTMENT
CATERED
CHALET
SELF-CATERED
CHALET
AIRBNB
16. Presentations sponsored by
In association with
How much do they spend?
2017/18 SPEND ON TRANSPORT,
ACCOMMODATION, LIFTPASS
21%
£1000+
26%
£301-£450
39%
£751-£1000
39%
>£750 30%
£450
to
£750
55%
>£750+
26%
£750
to
£1000
17. Presentations sponsored by
In association with
How much do they spend?
2018/19 SPEND ON TRANSPORT,
ACCOMMODATION, LIFTPASS
18%
£1000+
32%
£751-£1000
50%
>£750 30%
£450
to
£750
55%
>£750+
26%
£750
to
£1000
18. Presentations sponsored by
In association with
When did they book?
49%
LESS THAN A MONTH
37% 34%24%
MORE THAN 6
MONTHS
LESS THAN 3
MONTHS
BETWEEN 3 AND 6
MONTHS
19. Presentations sponsored by
Independent bookers
Tour Operator
In association with
How people
book
Tour
Operator
58%
Independent
42%
Tour
Operator
69%
Independent
31%
2018 2019
20. Presentations sponsored by
All elements with a Tour Operator
All elements with a Tour Operator
In association with
How people
book
All elements with a
Tour Operator
47%
Some elements with a
Tour Operator
25%
All elements with a
Tour Operator
32%
Some elements with a
Tour Operator
38%
2019 2018
21. Presentations sponsored by
Price
Availability
Overall Reputation
Customer Service
Ease of use of Website
Used Before
Recommendation from Friend/Family
Online Reviews
In association with
Key factors
determining
choice of Tour
Operator 2018
22. Presentations sponsored by
Price
Availability
Ease of use of Website
Customer Service
Overall Reputation
Recommendation from Friend/Family
Flexibiity
Used Before
In association with
Key factors
determining
choice of Tour
Operator 2019
23. Presentations sponsored by
In association with
What do
consumers
care about?
2018
SIZE OF SKI AREA
RESORT ALTITUDE
TRANSFER TIME
QUALITY OF
ACCOMMODATION
2019
SIZE OF SKI AREA
RESORT ALTITUDE
TRANSFER TIME
QUALITY OF
ACCOMMODATION
PRICE PRICE
24. Presentations sponsored by
In association with
What don’t
consumers
care about?
2018
OFF PISTE OPTIONS
FACILITIES FOR
CHILDREN
THE TOUR
OPERATOR
CHILDCARE
2019
OFF PISTE OPTIONS
THE TOUR
OPERATOR
CHILDCARE
FACILITIES FOR
CHILDREN
NON SKIING
ACTIVITIES
NON SKIING
ACTIVITIES
25. Presentations sponsored by
In association with
Destinations 2019
France 47%
WHERE DID
THEY SKI?
WHERE WILL YOU SKI NEXT
SEASON?
MOST LIKE TO SKI
DESTINATION?
Austria 31%
Canada
13%
Switzerlan
d 9%
Italy 9%
France 63%
Italy 28%
Austria 25%
Switzerlan
d 9%
Canada
31%
Japan 13%
French
Pyrenees
Finland/No
rway/NZ
34. Presentations sponsored by
In association with
BREXIT IMPACT: Holidays
2018/19 2019/20
20%
SIGNIFICANT IMPACT
20%
NONE AT ALL
15%
SOME IMPACT
21%
SOME IMPACT
42%
NONE AT ALL
What impact
does/will Brexit
have on your
snowsports holiday
decisions?
35. Presentations sponsored by
In association with
BREXIT IMPACT: Resorts
RESORT ACCOMMODATION TYPE
32%
SIGNIFICANT IMPACT
64%
NONE AT ALL
4%
SOME IMPACT
What impact do
Brexit have on your
snowsports holiday
choices in the next
few years?
28%
SIGNIFICANT IMPACT
64%
NONE AT ALL
8%
SOME IMPACT
36. Presentations sponsored by
In association with
BREXIT IMPACT: Overall
What impact do
Brexit have on the
snowsports industry
over the next few
years?
22%
SIGNIFICANT IMPACT
41%
NONE AT ALL
37%
SOME IMPACT
37. Presentations sponsored by
In association with
MORE OR LESS? Holidays
Do you think you
will book more or
less snowsports
holidays in 2019/20
vs 2018/19?
15%
MORE
41%
SAME
26%
LESS
38. Presentations sponsored by
In association with
IMPACT FACTORS: Overall
What factors will
have the greatest
impact on your
decisions about a
snowsports holiday
in 2019/20?
39. Presentations sponsored by
In association with
UK Snowsports: Centres
INDOOR SNOW DRY SLOPE
4%
YES
64%
NO
Have you skiied at
an artificial slope in
the UK in the last 12
months?
21%
YES
64%
NO
Why do research?
Market Orientation - You are not your customer
Especially easy in an industry like snowsports where we share our customers passions.
But that doesn’t mean we share their desires, concerns or needs
How many people here paid for every liftpass last year?!
We have to start from the perspective we know nothing about our customers, and ask them about their desires, needs and concerns
The snowsports industry has historically been quite poor at this, but we’re getting better
How can we trust the data? Lies, damned lies and statistics
Much research has an agenda – publicity, to support a pre-determined point of view – Crystal Ski Report
What can cause unreliable data?
Wrong sample size (larger isn’t always better)
Unrepresentative sample
Leading questions
Pilot sent to over 8500 regular skiers and snowboarders in April 2019.
125 questions
1000s of data points
Able to filter by any answer
More data will be collected over the summer
You can trust our data!
Our agenda, to understand the ski market especially in the UK
Our sample, drawn from Sport Pursuits 380,000 skier database checked for demographic spread
Sample size of 500-1000 is more than enough, more doesn’t mean more reliable
LARGEST EVER SURVEY
MULTIPLE RESPONSES TO EACH QUESTIONS GENERATES 1000’S OF DATA POINTS
ABLE TO FILTER BY ANY QUESTION AND RESPONSE, LAST YEAR WE LOOKED AT AGE GROUPS
BUT COULD BE ANYTHING FOR EXAMPLE WE SELECT THOSE WHO BOOK 5* HOTELS THEN LOOK AT HOW THEY ANSWER ALL THE OTHER QUESTIONS ABOUT INFLUENCE ETC.
HUGE OPPORTUNTY TO EXPLORE YOUR TARGET SEGMENTS
Could filter by any question and any response, so for example we only look at those who book 5 star hotels, and then we can see all their 124 answers about tour ops, what inspires them, where they go etc. so huge opportunity to filter by segments
UK Ski Market is worth almost £3 billon
There are over 1.7 million skiers travelling annually*
This is 18 – 65, the true number is larger still
MINTEL found value of £2.7 billion
And reckon 2015/16 was £2.99 billion
MINTEL thinks winter holiday market is £9.9 billion (includes winter sun)
It’s a BIG market, much larger than previously estimated.
Why? MINTEL agrees with us that the independent sector has been undervalued previously
(see research with an agenda – Crystal Ski Report!)
WHERE DO THEY LOOK FOR ADVICE, INFORMATION AND INSPIRATION?
WHAT SOURCES DO THEY USE MOST?
TO WEBSITES
FRIENDS
ONLINE REVIEW SITES
RESORT WEBSITES
EMAIL NEWSLETTERS
LEAST?
INSTAGRAM 9%
BLOGS 6%
WHICH DO THEY CONSIDER MOST IMPORTANT?
FRIENDS
FAMILY
ONLINE REVIEW SITES
RESORT WEBSITES
TOUR OPERATOR WEBSITES
LEAST IMPORTANT
INSTAGRAM
TWITTER
BLOGS
RADIO
WHICH DO THEY TRUST THE MOST?
HIGHLY TRUSTED
FRIENDS
FAMILY
ONLINE REVIEW SITES
NEUTRAL
NEWSPAPERS
EMAIL NEWSLETTERS
TOUR OPERATOR WEBSITES
RESORT WEBSITES
NOT TRUSTED AT ALL
INSTGRAM
TWITTER
FACEBOOK
WHAT DID THE INDUSTRY THINK?
TOP 5 SOURCES OF INSPIRATION/INFORMATION?
FRIENDS
TOUR OPERATOR WEBSITES
ONLINE REVIEW SITES
FACEBOOK
NEWSPAPERS
TOP 5 SOURCES OF BUSINESS LAST SEASON?
REPEAT CUSTOMERS
REFERALLS
ORGANIC TRAFFIC
PPC
AFFILATES
WHERE DO THEY LOOK FOR ADVICE, INFORMATION AND INSPIRATION?
WHAT SOURCES DO THEY USE MOST?
TO WEBSITES
FRIENDS
RESORT WEBSITES
EMAIL NEWSLETTERS
ONLINE REVIEW SITES
MIDDLE
OTHER WEBSITES
MAGAZINES
FAMILY
FACEBOOK
LEAST?
INSTAGRAM
TWITTER
SKI SHOWS
WHICH DO THEY CONSIDER MOST IMPORTANT?
78% FRIENDS
68% FAMILY
50% TO WEBSITES
50% EMAIL
46% MAGS
43% REVIEW SITES
LEAST IMPORTANT
FACEBOOK 28%
INSTAGRAM 21%
TWITTER 18%
WHICH DO THEY TRUST THE MOST?
HIGHLY TRUSTED
FRIENDS 78%
FAMILY 76%
43% RESORT WEBSITES
41% REVIEW SITES
38% MAGS
33% TOUR OPERATORS
33% SKI SHOWS
20% FACEBOOK
16% INSTAGRAM
13% TWITTER
WHO INFLUENCES YOUR DECISION THE MOST?
FRIENDS
FAMILY
TOUR OPERATORS/TRAVEL AGENTS
6TH REVIEWERS
7TH ONLINE INFLUENCERS
WHY PEOPLE BOOK?
WHAT TRIGGERS A BOOKING?
AVAILABILITY
VALUE ADD OFFER
DISCOUNT OFFER
WHEN A FRIEND OR PARTNER RECOMMENDS TO BOOK
WHEN I HEAR THE SNOW IS GOOD
PREFER TO BOOK
ONLINE 77%
TELEPHONE 34%
IN PERSON 33%
MOBILE APP 10%
WHY PEOPLE BOOK?
WHAT TRIGGERS A BOOKING?
AVAILABILITY
VALUE ADD OFFER
DISCOUNT OFFER
WHEN A FRIEND OR PARTNER RECOMMENDS TO BOOK
WHEN I HEAR THE SNOW IS GOOD
PREFER TO BOOK
ONLINE 77%
TELEPHONE 34%
IN PERSON 33%
MOBILE APP 10%
DO SKIERS KNOW THE DIFFERENCE BETWEEN AN ORGANIC RESULT AND AN AD ON SEARCH RESULTS PAGE?
57% YES
43% NO
DO THEY USE AN AD BLOCKER?
27% YES
42% NO
CHANGE OF 6%,
WHEN WE LOOKED AT THE UNDER 35’S LAST YEAR THE NUMBER OF NO’S WAS IN THE 20’S
YOY THAT’S FAST CHANGE
2019 2018
PRE XMAS 28 14
XMAS 10 12
NEW YEAR 10 14
JANUARY 62 43
FEBRUARY 41 45
SCHOOL HOLIDAYS ONLY 7 20
MARCH (NOT EASTER) 48 38
EASTER 10 8
POST EASTER 7 6
WHEN WILL THEY SKI?
12% CHRISTMAS
14% NEW YEAR
15% PRE XMAS
44% JANUARY
46% FEBRUARY
DO THEY SKI EVERY DAY ON HOLIDAY?
22% EVERY DAY INCLUDING TRANSFER DAY
48% EVERY POSSIBLE DAY BUT NOT TRANSFER DAY
14% AT LEAST ONE DAY OFF
8% TWO OR MORE DAYS
5% MORE THAN 2 DAYS OFF
HAVE THEY CONSIDERED BUYING A PROPERTY IN THE MOUNTAINS?
38% YES
62% NO
WHEN WILL THEY SKI?
12% CHRISTMAS
14% NEW YEAR
15% PRE XMAS
44% JANUARY
46% FEBRUARY
DO THEY SKI EVERY DAY ON HOLIDAY?
22% EVERY DAY INCLUDING TRANSFER DAY
48% EVERY POSSIBLE DAY BUT NOT TRANSFER DAY
14% AT LEAST ONE DAY OFF
8% TWO OR MORE DAYS
5% MORE THAN 2 DAYS OFF
HAVE THEY CONSIDERED BUYING A PROPERTY IN THE MOUNTAINS?
38% YES
62% NO
A big reversal from 2018 when catered chalets were still top choice 51%
Big increase for 4* hotels
Apartments up 6%
AirBnB up 5% (but that’s fast growth in 2017 it was less than 10%
HOW MUCH DO THEY SPEND?
ON A WEEK
39% LESS THAN £750
39% £751 - £1000
21% OVER £1000
ON A SHORT BREAK (4 NIGHTS OR LESS)
34% LESS THAN £300
26% £301 - £450
30% £450 - £750
11% OVER £750
HOW MUCH DO THEY TYPICALLY SPEND ON A NON-SKI HOLIDAY?
55% LESS THAN £750
26% £751 - £1000
19% OVER £1000
HOW MANY NON SKI HOLIDAYS DO THEY TAKE A YEAR?
54% 2 OR MORE
DO YOU GO ON A WINTER HOLIDAY OTHER THAN SKIING?
14% YES
DECLINE OF 3% IN £1000+
DECLINE OF 7% IN £751 - £100
INCREASE IN 10% OF UNDER £750 SPEND
2019
34% BETWEEN 3 AND 6 MONTHS
24% MORE THAN 6 MONTHS
37% LESS THAN 3 MONTHS
49% LESS THAN A MONTH
BIG SHIFT, LAST YEAR ALMOST 10% MORE WERE BOOKING EARLY, FAR LESS WERE BOOKING LATE
2018
54% BETWEEN 3 AND 6 MONTHS
33% MORE THAN 6 MONTHS
21% LESS THAN 3 MONTHS
34% LESS THAN A MONTH
WHY? UNCERTAINTY? AVAILABILITY?
WHEN WE SURVEYED THE MARKET AS OF FEB 1 ONLY 40% HAD BOOKED, THAT FELT LOW?
2018 MINTEL found 54% package holiday vs 46% independent
We found in 2017 47% booked everything independently
2018 42% booked everything independently
2019 31% booked everything independently
Shift toward tour ops this year. Why?
Some comments from the research:
- Cheaper, easier, they support you if things go wrong
- Last point was most cited, does more snow = more concern = more tour op bookings? Maybe
WHY SOME STILL BOOK INDEPENDETLY
54% PRICE
38% KNOWLEDGE
35% CAN’T FIND DATES OR WANT A SHORT BREAK
34% ONLINE BOOKING
28% CAN’T FIND ACCOM
19% TO COLLAPSE
70% JUST PREFER
MINTEL 46% independent
2017 we found last year 47% booked everything independently
2018 we found 42% booked everything independently
This years data suggests a shift again toward TO bookings
Shift toward tour ops last year. Why?
Some comments from the research:
- Cheaper, easier, they support you if things go wrong
Last point was most cited, does more snow = more concern = more tour op bookings? Maybe
Brexit uncertainty?
Price (especially for extras such as ski schools TO’s are thought to be too expensive) only 23% booked everything with a TO
Many just enjoy the process of booking everything themselves
MOST IMPORTANT FACTORS DETERMINING WHICH TOUR OPERATOR YOU USED?
PRICE
AVAILBILITY
OVERALL REPUTATION
CUSTOMER SERVICE
EASE OF USE OF WEBSITE
USED BEFORE
RECOMMENDATION FROM FRIEND/FAMILY
ONLINE REVIEWS
WHY DID YOU CHOOSE TO BOOK WITHOUT A TOUR OPERATOR?
Comments from the research
Price (especially for extras such as ski schools TO’s are thought to be too expensive) only 23% booked everything with a TO
Many just enjoy the process of booking everything themselves
MOST IMPORTANT FACTORS DETERMINING WHICH TOUR OPERATOR YOU USED?
EASE OF USE OF WEBSITE CLIMBING
FLEXIBILITY CLIMBING
ONLINE REVIEWS DROPPED OUT OF TOP 8
82% OF RESPONDENTS MORE LIKELY TO BOOK WTH A TO THAT IS ATOL BONDED
69% OF RESPONDENTS MORE LIKELY TO BOOK WTH A TO THAT IS AN AITO MEMBER
63% OF RESPONDENTS MORE LIKELY TO BOOK WTH A TO THAT OFFERS FLEXIBLE DURATIONS
WHAT DO CONSUMERS CARE ABOUT?
2017 TOP 5 FACTORS
PRICE
SIZE OF SKI AREA
RESORT ALTITUDE
QUALITY OF ACCOMMODATION
TRANSFER TIME
6TH: HOW BUSY THE SLOPES ARE
7TH: SKI IN SKI OUT CONVENIENCE
2018 TOP 5 FACTORS
PRICE
SIZE OF SKI AREA
RESORT ALTITUDE
TRANSFER TIME
QUALITY OF ACCOMMODATION
6TH SKI SCHOOL
7TH APRES SKI
SKI IN SKI OUT DROPS TO 11
HOW BUSY THE SLOPES ARE DROPS TO 12
LAST WAS THE TOUR OPERATOR IN 16TH PLACE
TOUR OPERATOR STILL 16TH THIS YEAR…
WHAT DOES THE INDUSTRY THINK?
ALTITUDE
PRICE
SIZE OF SKI AREA/SKI IN SKI OUT CONVENIENCE
QUALITY OF ACCOMMODATION
SO 4/5 MATCHES IS GOOD, BUT SKI IN/SKI OUT IS AN OUTLIER
WHAT DO CONSUMERS CARE ABOUT?
2017 TOP 5 FACTORS
PRICE
SIZE OF SKI AREA
RESORT ALTITUDE
QUALITY OF ACCOMMODATION
TRANSFER TIME
6TH: HOW BUSY THE SLOPES ARE
7TH: SKI IN SKI OUT CONVENIENCE
2018 TOP 5 FACTORS
PRICE
SIZE OF SKI AREA
RESORT ALTITUDE
TRANSFER TIME
QUALITY OF ACCOMMODATION
6TH SKI SCHOOL
7TH APRES SKI
SKI IN SKI OUT DROPS TO 11
HOW BUSY THE SLOPES ARE DROPS TO 12
LAST WAS THE TOUR OPERATOR IN 16TH PLACE
TOUR OPERATOR STILL 16TH THIS YEAR…
WHAT DOES THE INDUSTRY THINK?
ALTITUDE
PRICE
SIZE OF SKI AREA/SKI IN SKI OUT CONVENIENCE
QUALITY OF ACCOMMODATION
SO 4/5 MATCHES IS GOOD, BUT SKI IN/SKI OUT IS AN OUTLIER
WHERE DID THEY SKI?
6% BULGARIA
6% FRENCH PYRENEES
3% ANDORRA
3% CANADA
3% JAPAN
3% NORWAY
3% SCOTLAND
3% SLOVENIA
3% SPANISH PYRENEES
3% SWEDEN
1% USA
15% NOWHERE
WHERE WILL THEY SKI NEXT SEASON
6% BULGARIA
6% ANDORRA
3% FRENCH PYRENEES
3% JAPAN
3% NORWAY
3% SCOTLAND
3% SPANISH PYRENEES
3% SWEDEN
3% USA
WHERE WOULD THEY MOST LIKE TO SKI ONE DAY?
31% CANADA
13% JAPAN
9% FRENCH PYRENEES
6% FINLAND
6% FRANCE
6% NEW ZEALAND
6% NORWAY
6% USA
3% ITALY
3% ARGENTINA
3% SLOVENIA
3% SCOTLAND
3% SWEDEN
ABOUT NEXT SEASON
MORE OR LESS SNOW?
31% MORE
65% SAME
4% LESS
OUR INDUSTRY SURVEY SAID
46% WANT LESS SNOW
BOOKED YET?
73% NO
27% YES
DOES THE GOOD SNOW FROM LAST YEAR MEAN YOU HAVE/WILL BOOK EARLIER THAN LAST YEAR
16% YES
84% NO
ABOUT NEXT SEASON
MORE OR LESS SNOW?
31% MORE
65% SAME
4% LESS
OUR INDUSTRY SURVEY SAID
46% WANT LESS SNOW
BOOKED YET?
73% NO
27% YES
DOES THE GOOD SNOW FROM LAST YEAR MEAN YOU HAVE/WILL BOOK EARLIER THAN LAST YEAR
16% YES
84% NO
MORE THAN HALF THINK SOME IMPACT, WITH OVER 20% SAYING SIGNIFICANT
ABOUT NEXT SEASON
MORE OR LESS SNOW?
31% MORE
65% SAME
4% LESS
OUR INDUSTRY SURVEY SAID
46% WANT LESS SNOW
BOOKED YET?
73% NO
27% YES
DOES THE GOOD SNOW FROM LAST YEAR MEAN YOU HAVE/WILL BOOK EARLIER THAN LAST YEAR
16% YES
84% NO
OFFERED 20 RANKING FACTORS
CLIMATE CHANGE WAS SECOND TO LAST
VERY LAST WAS TRAVEL REGULATION CHANGES POST BREXIT
BREXIT CONCERNS HAVE ALL INCREASED SINCE OUR FEB 1 SURVEY
1 SNOW
2.21
2 PERSONAL FINANCES
2.57
3 FITNESS
5.39
4 INJURY
5.68
5 BREXIT IN GENERAL
6
6 TOUR OPERATOR SECURITY (TOUR OPERATORS GOING BUST)
7.04
7 TRAVEL INSURANCE POST BREXIT
7.43
8 DATA ROAMING POST BREXIT
9.21
9 EHIC CARDS BECOMING INVALID POST BREXIT
9.64
10 EXCHANGE RATES
10.21
11 DRIVING IN EUROPE POST BREXIT
10.32
12 AIRLINE OPERATIONS POST BREXIT
10.54
13 JOB SECURITY
11.5
14 CLIMATE CHANGE
12.21
15 TOUR OPERATOR DISCOUNTS
12.21
16 TRAVEL REGULATION CHANGES POST BREXIT
13.82
ABOUT NEXT SEASON
MORE OR LESS SNOW?
31% MORE
65% SAME
4% LESS
OUR INDUSTRY SURVEY SAID
46% WANT LESS SNOW
BOOKED YET?
73% NO
27% YES
DOES THE GOOD SNOW FROM LAST YEAR MEAN YOU HAVE/WILL BOOK EARLIER THAN LAST YEAR
16% YES
84% NO