1. Atomic
Andrew Stevens — Sales Manager
020 7389 0802
andrew.stevens@madisonbell.com
Martina Diez-Routh — International Sales Manager
+44 (0)7508 382 781
martina.diez-routh@skiclub.co.uk
Ski Club of Great Britain
The White House
57-63 Church Road
Wimbledon
SW19 5SB
2016
Media Pack
UK Advertising Sales (Madison Bell)
Jack Daly — Advertising Director
020 7389 0859
jack.daly@madisonbell.com
International Advertising Sales
Nick Page — Sales Manager
07789 178 802
nick.page@madisonbell.com
2. Ross Woodhall
What is the Ski Club?
Why advertise with the Ski Club?
Our members
Website advertising
Rate cards
Ski+board magazine advertising11
12
8
5
4
3
Email marketing10
Contents
Our wider audience7
2
3. Ross Woodhall
The Ski Club of Great Britain is the largest skiing and
snowboarding membership organisation in the UK,
with around 28,000 members and the UK’s leading
snowsports website.
The Ski Club of Great Britain is:
A highly respected brand with a loyal membership
A vast, independent source of information and advice
A producer of industry-leading snow reports
The UK’s most popular snowsports website
Ski Club media channels —
unrivalled audience reach
The Ski Club’s reach is wider than just its membership
snowboarders not just on the snow and through member
publications, but also through its website, email marketing,
snow reports, Ski+board magazine, Facebook, Twitter,
YouTube and Instagram.
28,000+ members
1.5m+ unique visitors per year
14.5m+ page views per year
112,000+ subscribers
What is the Ski Club?
3
4. Ross Woodhall
Over one million people in the UK take a snowsports holiday
each year. Whether it’s the planning, booking or enjoying of
their holiday, skiclub.co.uk offers quality advice as well as
informative content to ensure that they get the most out of
their holiday.
Align your brand with our most
popular content
Snow reports
Ski resort guides
Discounts
Holiday planning advice
Accomodation and holiday searches
Kit and equipment reviews
Ski tests
News
Competitions
Information and advice
Videos
Why advertise with
the Ski Club?
4
5. Melody Sky
5%
7%
29%
59%
Members by age
Members by gender
<24
25-34
35-65
>65
62%
38%
Male
Female
Members by membership type
64%
Family
members46%
Individual
members
Who are our members?
5
6. Melody Sky
Members by location
More than 40% live in the south-east
Reside in wealthy, high status suburban,
rural and semi-rural areas
Include wealthy commuters
One in six families own a second home
4.9%
44.2%
9.7%
3.4%
5.9%
1.5%
7.9%
6.0%
10.5%
0.5%
1.6%1.3%
Rest of
the world
Rest of
Europe
2.2%
0.8%
6
7. Atomic
skiclub.co.uk Audience Figures
50%
70%
40%
60%
Returning users
New users
desktop
mobile / tablets
Visitor overview
Website visits by device
1,590,000+ unique visitors per year
3,980,000+ visitor sessions per year
14,570,000+ page views per year
00:02:42 average time on site per visitor
61.2% are AB (index 229)*
83.9% are ABC1 (index 157)*
50%
*Source: TGI 2015
Our wider audience
7
8. Target your content
Snow reports
News and events
Info and advice
Kit and equipment
Ski tests
Most popular pages
(Homepage, Ski resorts homepage,
Discounts homepage etc.)
Standard
banner
Skyscraper
banner
Sponsored
Article
MPU
Website advertising
Competitions
468x60
120x600
8
10. Promotional
Feature
Edge Newsletter
Solus Mailer
MPU
Button
Promote your product to over 112,000 subscribers
Email marketing
An opportunity to directly contact the Ski Club’s core
audience of 24,000+ opt-in subscribers. This valuable
group want to hear from our trusted partners.
10
11. Hansi Heckmair
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Freeride issue
SKIS, BOOTS, BOARDS
Produced by skiers and boarders for skiers and boarders
OCT 15
Let the train
take the strain
+ In
defence
of the
indefensible
+ On the trail of the world’s fi rst skiers
+ Fashion + Gear + Technique + Fitness + Resorts
£4.50 WHER
E SO
LD
Meet the man
who designs
ski resorts
publication
00000000
0003
0004
0005
skiers and boarders for skiers and boarders
Meet the man
Meet the man
Meet the man
Meet the man
Meet the man
Meet the man
Meet the man
Meet the man
who designs
who designs
who designs
who designs
who designs
who designs
who designs
who designs
ski resorts
ski resorts
ski resorts
ski resorts
ski resorts
ski resorts
ski resorts
who designs
ski resorts
who designs
who designs
ski resorts
who designs
who designs
ski resorts
who designs
who designs
ski resorts
who designs
who designs
ski resorts
who designs
who designs
ski resorts
who designs
who designs
ski resorts
who designs
Produced by skiers and boarders for skiers and boarders
DEC 15
JAN 16
Back to ski school 2 + New lifts + Snow wear + Cold
weather accessories + Technique + Off-piste safety
+ Fitness + Resorts + Books + Discounts + Puzzles
£4.50 WHERE SOLD
The world’s
first skiers
Piste performance issue
FOUND!
skiers and boarders
Piste performance i
Piste performance i
skiers and boarders for skiers and boarders
FEB
MAR 16
Your own place in the Alps + Racing in Afghanistan+ Snow wear + Avalanche gear + Technique + Off-
piste safety + Fitness + Discounts + Resorts + Puzzles
£4.50 WHERE SOLD
publication
Freetour issue
SKIS, BOOTS, BOARDS
ORT HOSTING IS BACKH A DIFFERENCE)
skiers and boarders
skiers and boarders for skiers and boarders
FEB
MAR 16
Your own place in the Alps + Racing in Afghanistan+ Snow wear + Avalanche gear + Technique + Off-
piste safety + Fitness + Discounts + Resorts + Puzzles
£4.50 WHERE SOLD
publication
Freetour issue
SKIS, BOOTS, BOARDS
ORT HRT HR OSTING IS BACKH A DIFFERENCE)
All-mountain issue
SKIS, BOOTS, BOARDS
Produced by skiers and boarders for skiers and boarders
NOV 15Balloons on
the piste! + Closing in on
the world’s
first skiers + Snow
wear + Goggles + Technique
+ Off-piste safety + Fitness + Resorts + Puzzles
£4.50 WHERE
SOLD
publication
Chamonix'sFEMALEMOUNTAINGUIDES
BREAKING THROUGH
THE GLASS CEILING
Speeding around
Sun Peaks
ALSO INSIDE
readers of Ski+board magazine, making it a perfect way to convey your messages
to an audience of engaged snowsports enthusiasts.
Sent to all Ski Club members
Four printed editions during the season (plus online issues)
Also distributed to selected UK airports and Eurostar departure lounges
(January to December 2015)
Advertising in Ski+board magazine
11
12. Ross Woodhall
Standard banner advertising
468x60 pixels
Skyscraper banner advertising
120x600 pixels
MPU
300x250 pixels
Sponsored Article
Images, headline, URL links and
advertorial content
Competitions
hosted on skiclub.co.uk
Data capture available
Your opportunities on skiclub.co.uk
£25 CPM*
min campaign: £500
£30 CPM*
min campaign: £750
£35 CPM*
min campaign: £875
from £2,000
per month
£2,000 per month plus cost of prize
*CPM — Cost per thousand
All prices exclude VAT
For more information
visit skiclub.co.uk/advertise
Edge MPU
Edge Button
Edge Promotional Feature
Solus Mailer to 3rd party list
(24,000 + subscribers)
£1,000 per newsletter
£500 per newsletter
£1,500 per newsletter
£4,500 per newsletter
Website rate card
Email rate card
12
13. All-mountain issue
SKIS, BOOTS, BOARDS
Produced by skiers and boarders for skiers and boarders
NOV 15
Balloons on the piste! + Closing in on the world’s
first skiers + Snow wear + Goggles + Technique
+ Off-piste safety + Fitness + Resorts + Puzzles
£4.50 WHERE SOLD
publication
Chamonix's
FEMALE
MOUNTAIN
GUIDES
BREAKING THROUGH
THE GLASS CEILING
Speeding around
Sun Peaks
ALSO INSIDE
Display
Double page spread
Cover sites
Full page
Half page
Quarter page
Advertorial DPS
Advertorial FPC
£4,400
£3,050
£2,500
£1,490
£890
£6,000
£3,500
Eighth £530
Brochure Panel £360
Semi display per column cm £40
(min 3x1)
Lineage (min 20 words) £1.50/word
Spot colour 15% premium
Positional premium 20% extra
(10% discount for booking all four issues)
Inserts enquire for quote
(min 10,000 run)
Ski+board magazine
rate card
All prices exclude VAT
13
14. Melody Sky
The White House | 57-63 Church Road | Wimbledon
London | SW19 5SB
skiclub.co.uk
14
