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Land O'Lakes End of Summer 2019 Presentation - James Caldwell
- 1. James Caldwell Manager: Kathy Pearson My Tri-Hat Summer at Land O’Lakes August 2019
- 2. About Me © 2019 Land O’Lakes, Inc. 2 James Caldwell Title: Corporate IT PM/BA Intern Hometown: Madison, WI College: Iowa State University Major: MIS Graduation Date: December 2019 Involvement/Hobbies: Phi Kappa Psi, Blood Drive, Volleyball
- 3. 3 Agenda © 2019 Land O’Lakes, Inc. My Project Comparisons Internship Takeaways Additional Work
- 4. PRJ-003132 Digital Standards Websites Enhancements © 2019 Land O’Lakes, Inc. 4 Exposure as a Project Manager, Business Analyst, and a Developer Update website content, improve UX and accessibility Collaborating with stakeholders and communicating with project team
- 5. 5 Business Need © 2019 Land O’Lakes, Inc. Agency: Resource and information hub Digital Standards Website Marketing: Resource hub and time saving tool
- 6. Before 6© 2019 Land O’Lakes, Inc. After Website
- 7. Before 7© 2019 Land O’Lakes, Inc. After Siteimprove
- 8. Before 8© 2019 Land O’Lakes, Inc. After Analytics
- 9. 9 Internship Takeaways © 2019 Land O’Lakes, Inc. Organization Document management Note collecting Timeline Communication Stakeholders Project team Development team QA testing team Patience Meetings Project roles
- 10. 10 My Internship by the Numbers © 2019 Land O’Lakes, Inc. 18 Unique Stakeholder Interviews 63 Proposed Website Edits 6 Learned Tools and Processes 4 Shadowing Experiences 15 Intern Events 17 Leadership Interviews Internal to Project External to Project
- 11. 11 Additional Work © 2019 Land O’Lakes, Inc. •Wrote 11 user stories for the WinField United Answer Plot page redesign •Completed 20 Adobe Analytics training videos •Completed 3 Siteimprove Academy courses 52 Siteimprove issues solved Learned Kentico Trained teammate on Kentico Learned Percolate
- 12. jamescaldwell@landolakes.com Questions? 12© 2019 Land O’Lakes, Inc.
Editor's Notes
- Kicking off with a slide about me, I was a Corporate IT PM/BA Intern working under Kathy Pearson. I am a student at Iowa State going into my last semester to wrap up my 4.5 year career. I added that extra semester after changing majors from Animal Science to MIS in the summer before my junior year. I find it fitting that I now held an IT internship at a company that deals heavily with agriculture and a lot the topics of my previous major. What had I hoped to learn? I had hoped to just dive into a role in IT and see what it was about. This isn’t my first internship but it is my first in IT. I simply wanted to experience everything and anything that I could to learn about the broad range of IT.
- Here are the sections that I’ll be running through
- What did I work on this summer? The Digital Standards Websites Enhancements project. What is it? A project surrounding a website that is a resource for the marketing agencies we collaborate with as well as a resource for a handful of internal employees. The website is home to documents such as style and publishing guides, it lists out our standards for accessibility and SEO, and it outlines our process as to how we approach a project. My task was to evaluate the website, gather recommendations and resources from my team and from the stakeholders I interviewed, implement the changes to the website, then promote the website as the valuable resource it is. Throughout this project I was able to play the role of Project Manager, Business Analyst and Developer which was a unique experience
- As a resource, the Digital Marketing Standards Website directly serves the marketing team here at LOL and also out external marketing agencies. Since the website is home to primarily marketing documents, it is a resource hub for both groups. For the Agency partners, the website also has plenty of standards information they can read up on to comply with our standards when working on a website for us. As for the marketing team, it saves them time since the website can answer agency questions and an easy access home to necessary project documents. So why was it redesigned? The site was created in 2017 and hasn’t been updated since. The resource documents were out of date, the content needed refreshing, and the site overall needed a facelift. The value of the site is a one stop shop resource for both external and internal users and to reduce document finding and locating conversation.
- There are a handful of changes here to digest. For starters, there is now a subtitle to the home button to clarify that you are going to the homepage of this website and not the LOL homepage. The banner has shrunk in order for more of these navigation buttons are viewable in a quicker scroll. The text in those buttons has been changed to white in order to improve accessibility according to WCAG (Web Content Accessibility Guidelines). A new tab has been added called LOL which houses documents that were previously existing on the website that have been identified as sensitive and held to LOL employees only. The fonts have also changed to comply with LOL design standards and to freshen the look of the site overall.
- Next up in comparisons, Siteimprove scores. Siteimprove is a website tool that is used to evaluate your website and rate the QA, Accessibility, and SEO of the content on that site which are averaged to make the Digital Certainty Index. Previously, scores were fairly high, mostly above industry benchmarks, seen marked with the small white circles. Post edits, the scores have [enter new scores]
- The final comparison I have to share is the side by side of the analytics tracking of the Digital Standards site. Previously, Google Analytics was used to track pageviews, session duration, and other simple analytics. Now, we have implemented Adobe Analytics which hasn’t collected much data yet, but once it does, will be able to track resource downloads, site navigation, mobile vs desktop users, and secure tab login records as well as all the other tracking the Google Analytics platform used to do.
- I have some soft skills that were improved this summer. Under organization, I had to manage and maintain any project management documentation and stay on track with the project phases. As for note collecting, whenever I was interviewing stakeholders I had to collect and document their requests for the standards site and either report back that information or implement what changes they wanted to see. Then overall, staying organized around the project timeline that I created at the beginning of the summer. Under patience, sometimes looking to sit down with a recognized stakeholder and checking outlook scheduling to see they are blue or purple for 2 weeks ahead, I just had to set the meeting for as soon as I could and understand that my project isn’t revolving around everyone else’s summer. For project roles, just being patient with the development team, with stakeholders who I requested documents from and so forth. Under communication, keeping an efficient line of communication between all of those groups so that I am presenting what I need from them and what they need from me.
- Across the timeline of my project I met with 18 different stakeholders (Soft Skills here), including 3 external marketing agencies (Filament, Colle McVoy, and Nina Halle). Stakeholders ranged from all divisions of the company and all types of roles. I recorded 63 edits to be made to the Digital Standards website. And over the course of this summer, I learned 6 tools and processes such as Kentico, Percolate, Siteimprove, PM documentation, User story writing, and improved my Microsoft Office skills. Outside of my project, I was able to shadow 4 different people: Alex Johnson and Elliott Breukelman both in Security Engineering, and then Dennis Vossen and Rob Metcalf both in Cloud and Custom App development. All 4 experiences were great ways to experience areas of the company that I wasn’t directly connected to in my role. Additionally, I met with 17 different people across the company to learn about their positions and experiences as well as asking for their advice for a student about to graduate and enter the career world. Finally, I participated in 15 events over the summer that were either made for interns or YPN. I enjoyed spending time with peers and interns, learning about their projects, and growing my network.
- Some of the other related or unrelated work I was able to participate in this summer was writing 11 user stories for the WinField Answer Plot page redesign. I completed some Adobe Analytics trainings. Additionally, I completed 3 Siteimprove academy courses which were educational trainings that taught me about accessibility, SEO, and other WCAG standards. Finally, along the lines of my project, I became comfortable with Kentico, enough so to train a teammate on the basics, and with Percolate as I used those tools across the timeline of my project and then with my knowledge of Siteimprove, I was able to correct 52 marked errors on the Standards site as obsolete. I want to thank LOL for the opportunity to work for a large company that has real opportunities for their interns. Thank you to my team of Kayla, Kirsten, Brittany, Harika, and of course Kathy my manager. They guided me the whole way and were always available for input and questions. I couldn’t have asked for a better experience. Thank you.