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Web Presence Management…Building Online Dominance Supercharging Your Social Media facebook.com/TrustWorkzInc ©2013 Trust...
Overarching Marketing Strategy – Where does social media fit in? facebook.com/TrustWorkzInc Web Presence Management…Buil...
1. Social affect vs. signals to search engines – Know the difference and cater to both. 2. Objectives – What do you hope t...
Content – What will you share on social channels? facebook.com/TrustWorkzInc Web Presence Management…Building Online Dom...
1. Visual and compelling – Updates with imagery travel better and further. 43% of the content shared on social media are i...
Maximizing your benefit and minimizing time spent chasing unicorns – Time is money. facebook.com/TrustWorkzInc Web Prese...
1. Pick the right channels – Not every social media channel works for every business. Where are your customers engaging? 2...
Staying plugged in – Digital marketing is built on shifting sand. facebook.com/TrustWorkzInc Web Presence Management…Bui...
1. Progressive and innovative – How do you plan to stay current and ahead of your competitors? 2. Understanding the data –...
TrustWorkz®, Inc. Here for the Roller Skating Industry if you need us. facebook.com/TrustWorkzInc Web Presence Managemen...
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Sk8 expo 2013 presentation

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Presentation for the Roller Skating Industry at the 2013 Sk8 Expo in Sarasota, Florida. Digital marketing for the roller skating and family fun industry...yeah, we're all about this!

Published in: Social Media, Technology, Business
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Sk8 expo 2013 presentation

  1. 1. Web Presence Management…Building Online Dominance Supercharging Your Social Media facebook.com/TrustWorkzInc ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz youtube.com/user/TrustWorkz www.TrustWorkz.com 770.615.3275
  2. 2. Overarching Marketing Strategy – Where does social media fit in? facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  3. 3. 1. Social affect vs. signals to search engines – Know the difference and cater to both. 2. Objectives – What do you hope to accomplish by participating? 3. Content marketing - Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. 4. Your website is your hub – Social media builds inbound marketing and is necessary for SEO. Everything begets something else anymore. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  4. 4. Content – What will you share on social channels? facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  5. 5. 1. Visual and compelling – Updates with imagery travel better and further. 43% of the content shared on social media are images. 2. We are intruders – Keep a 12-1 ratio of interesting and valuable content to marketing minded posts with a business agenda. 3. Drive traffic to your website – The one piece of online real estate you own and control. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  6. 6. Maximizing your benefit and minimizing time spent chasing unicorns – Time is money. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  7. 7. 1. Pick the right channels – Not every social media channel works for every business. Where are your customers engaging? 2. Marathon, not a sprint – Commit to the channels that your customers have picked. Learn to maneuver and master these. Don’t chase shiny objects…your customers pick, not you. 3. No silver bullet – There is no “set it and forget it”, automation is not an option…it takes a human. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  8. 8. Staying plugged in – Digital marketing is built on shifting sand. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  9. 9. 1. Progressive and innovative – How do you plan to stay current and ahead of your competitors? 2. Understanding the data – Data without brains is dead. What are the numbers telling your intuition? 3. You are a pawn, know where you stand – The rules are made by those hoping to gain market share…we don’t count and never will. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  10. 10. TrustWorkz®, Inc. Here for the Roller Skating Industry if you need us. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275

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