AS Media project

1. HOW DOES YOUR
PRODUCT ENGAGE WITH
AUDIENCES AND HOW
WOULD IT BE DISTRIBUTED
AS A REAL MEDIA TEXT?
BY JAIME OWENS LOPEZ

2. HOW OUR PRODUCT ENGAGES THE AUDIENCE
From the information we gathered in the questionnaire, we saw that clowns were one of the
second ranked on the question asking ‘What is your biggest fear?’ we decided to go with a
killer clown known as ‘Clownface’ as the antagonist in our final product as it is a common fear
known as ‘coulrophobia’. Not only do we engage the audience by providing a fearful antagonist
but due to the recent success of ‘Stephen King’s IT’ movie remake, which involves an evil clown
preying on children, we believed that the vast amount of people that enjoyed that film would

3. HOW OUR PRODUCT ENGAGES THE AUDIENCE
From the Questionnaire research we saw that our main demographic would be people aged 18-
24, therefore we chose to make our characters around 17-18 years old as this allows the higher
percentage of young people in the audience to relate to the main characters. The more the
audience relates to a character, the greater the impact of their deaths later on in the film would
be as they have a subconscious connection to the characters presented to them. This therefore
links to conventions of horror as the audience should be thinking after watching the film how

4. HOW OUR PRODUCT ENGAGES THE AUDIENCE
From the questionnaire we gathered data that told us a majority of people are more scared of
night time over daytime. Therefore the majority of our film is set during nighttime as that sets
the conventional scary atmosphere seen in many horror films, as the most entertaining and
scariest parts of a horror film are mainly set during dark lighting and night time situations.

5. HOW OUR PRODUCT ENGAGES WITH THE
AUDIENCE
From the research we saw that people on
our questionnaire found ‘Haunted
House’ as the scariest setting, therefore
to engage with the audience we set out
to film in a abandoned house in al
forsan village to provide the realest
haunted house feel during the film.

6. DISTRIBUTION:
Due to the massive increase in
popularity of streaming sites such
as Netflix. It would be very wise
move to distribute the film
through Netflix as I believe it
would gain less revenue as its an
indie film and Netflix would take
most the profits, however more
recognition and more viewers due
to its easy accessibility and
millions of subscribers to the
Distributing the film to
cinema for motion picture
release would definitely
benefit the film by allowing
to bring in more revenue
and keep most the profits,
however less and less
people are going to cinemas
nowadays due to the
comfort of streaming a
movie at home being more

7. PROMOTION:
Two methods of promoting the final product would be through social media and tv advertising. I
believe promoting through social media would be more effective and beneficial as more younger
people use social media, this therefore relates back to the questionnaire where research showed
that younger people aged 18-24 would mostly watch the film. Social media would also be
cheaper while still reaching a wider audience as everyone is on social media nowadays, tv
advertising would not be beneficial as not many people watch TV nowadays and the cost of
advertising a product is more expensive.