2. MERCHANT BANKING
• A merchant bank is a financial institution providing capital to companies in the form
of share ownership instead of loans. A merchant bank also provides advisory on
corporate matters to the firms in which they invest.
• A merchant bank typically works with companies that may not be large enough to
raise funds from the public through an Initial Public Offering (IPO).
• Merchant banks help corporations issue securities through private placements, which
require less regulatory disclosure and are sold to sophisticated investors.
3. INDIAN OVERSEAS BANK
• Indian Overseas Bank (IOB) is a major public sector bank based in Chennai (Madras).
• 3700 domestic branches, including 1150 branches in Tamil Nadu, 3 extension counters, and eight
branches and offices overseas.
• IOB has branches in Singapore, Hong Kong, Colombo, Seoul, and Bangkok. It has representative offices
in Guangzhou, Vietnam, and Dubai. IOB also is part-owner of a joint-venture bank in Malaysia.
4. JOINT VENTURE/ TIE-UPS
• IOB entered into Non Life Insurance Business with Universal Sompo General Insurance (USGI) Company
Limited with equity participation of 19% along with Allahabad Bank, Karnataka Bank and Dabur
Investments.
• Indian Overseas Bank (IOB) has tie up with Apollo Munich Health Insurance to provide specialised
health and personal accident products to its customers
5. SWOT ANALYSIS
STRENGTHS
Overseas banking expertise
Strong foreign exchange operations
Dedicated IT department
Banking schemes with social approach like agriculture seed bank
Offers services like Loans, Credit Cards, Savings, Investment vehicles
IOB is present in countries like Singapore, Malaysia, Sri Lanka
6. WEAKNESSES
Less penetration in India
Few no. of branches across the country as compared to other brands
Low visibility in advertising and branding
OPPURTUNITIES
Mobile Banking, Internet banking
Expansion into rural areas and retail banking
Doing aggressive marketing in order to improve brand value
7. THREATS
Economic crisis and fluctuating markets
Highly competitive environment
Stringent Banking Norms laid by RB
8. SERVICES OFFERED BY IOB
Personal Banking
- Saving Account
- Current Account
- Term Loans
NRI Accounts
- USD
- EUR
- AUD