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PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE
RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE
EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE
HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES
• PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF •
ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES
• INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH
• STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION •
STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN
STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH
ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC
HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION
• STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN
STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH
ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC
HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION
• STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN
STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH
ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC
HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION
• STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN
STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH
ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC
HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION
• STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN
STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH
ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC
HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION
• STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN
STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH
ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC
HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION
• STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN
STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH
ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC
HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION
• STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN
STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH
ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC
HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION
• STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN
STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH
ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC
HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION
Weber-Morgan Health Department
Strategic Plan
Weber-Morgan Health Department
Strategic Plan
2014–2018
Photo © Laniece Roberts 2014 Photo © Laniece Roberts 2014
Photo © Laniece Roberts 2014
Acknowledgements
This document has been developed by
the Weber-Morgan Health Department.
Many professionals dedicated their
time and expertise in creating this
document. This actionable plan is our
vision for the future of the public health
system in Weber and Morgan Counties.
We wish to thank those involved for
their valuable participation in the
strategic plan development process:
Brian Bennion,
Executive Director/Health Officer
Dung Banh,
Director Nursing
Cathy Bodily,
Emergency Preparedness Manager
Lori Buttars,
Public Information Officer
Michelle Cooke,
Program Manager
Louis Cooper,
Director Environmental Health
Brian Cowan,
Assistant Environmental
Health Administrator
Jarelyn Cox,
Assistant WIC Administrator
Michela Gladwell,
Program Manager
Colleen Jenson,
Director WIC
Kay Larrison,
Director Administration &
Health Promotion
Jacob Matthews,
Performance Manager
Bryce Sherwood,
Health Promotion Supervisor
JoAnn Wengreen,
Administrative Assistant
Weber-Morgan
Health Department
2014–2018
Strategic Plan
Table of Contents
About the Plan	 4
Our Mission, Values, and Vision	 5
Goal 1: Improve Operations	 6
Goal 2: Enhance and Retain Staff	 8
Goal 3: Enhance Relationships	 10
Goal 4: Increase Outreach	 12
Goal 5: Address Key Health Issues	 14
Goal 6: Increase Emergency
Preparedness	16
Linking the Plan with the 10
Essential Services of Public Health	 18
Linking the Plan with the State
Health Improvement Plan	 19
SWOT Analysis	 20
Strategies by Year	 21
4
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
About the Plan
In order to guide the Weber-Morgan Health Department (WMHD) toward higher standards of excellence
and innovation, we are pleased to present this formal strategic plan. This plan represents and communicates
a firm commitment to community partners and residents in Weber and Morgan Counties of our
dedication to protect and enhance their health and safety. It provides an overall vision for residents,
community partners, and employees of the goals, strategies, and objectives that the WMHD has
identified as beneficial to improve our efficiency and efficacy, and ultimately broaden our impact.
This strategic plan will provide the Department with a go-to-document that helps:
•	 Assist and guide in future decision making
•	 Better define the identity of our organization
•	 Provide goals, strategies, and objectives for the next 5 years
•	 Maximize our potential value to our customers
•	 Provide a blueprint for employees and stakeholders when making decisions to advance the Department
We anticipate our strategic plan will assist the Department in perfecting our methodical focus in
planning, executing, and analysis of the outcomes of our public health services. We are committed to
providing our clients with the highest quality of public health services and have developed this plan to
ensure continuous improvement and progression remains in the forefront of our efforts.
As we form new community partnerships and strengthen existing ones, educate, engage, and empower
residents, and continue to develop and implement innovative practices we are confident positive public
health outcomes will result. We work with a vision to ensure healthy individuals and families are able
to thrive in a clean and safe community; this strategic plan will help us pursuant to this end.
Brian Bennion, MPA, LEHS
Executive Director/Health Officer
Weber-Morgan Health Department
For questions and suggestions, please contact the WMHD at
(801) 399-7100 during the hours of 8am-5pm Monday-Friday.
4
Our Mission
To assess, promote, serve, and protect the public health needs of our community, enhance the quality
of our environment, and assure access to appropriate services delivered by professional staff
dedicated to excellence and innovation.
Our Values
•	Accountability: We keep our commitments and are responsible for our actions; we hold others to
these same standards.
•	Communication: We engage in open and honest dialogues between, among, and with our
employees, community partners, and clients.
•	Customer Service: We seek to help both external and internal clients by understanding their
needs, providing effective problem solving, and delivering meaningful solutions.
•	Dedication: We are committed to protecting and enhancing wellness, healthy lifestyles, and a safe
and clean environment.
•	Empowerment: We empower employees and residents to make educated choices and become
engaged stewards.
•	Proactivity: We are a health department in motion with a clear vision for the current and future
needs of our residents.
•	Professionalism: We deliver courteous, prompt, and culturally sensitive customer service.
•	Respect: We embrace the diversity of families and individuals.
•	Sound Practice: We deliver public health services based on science-based decision making and
community needs.
•	Teamwork: We value supportive partnerships with public and private entities throughout the
community, with our employees, and with our clients.
Our Vision
Healthy individuals and families thriving
in a clean and safe community.
5
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the
Communities in Weber and Morgan Counties
since 1976.
Photo © Laniece Roberts 2014
5
Goal 1:	 Improve Operations
Strategy 1A (Completed June 2014)
Develop policies to use depreciable physical assets in the most cost effective and
efficient manner possible
Objectives 1A
•	 Develop a comprehensive fleet policy to address adequate vehicle use, replacement guidelines, and
optimal operational management procedures (Completed)
•	 Evaluate current vehicle needs on a division and employee basis and right-size the fleet if needed
(Completed)
•	 Ensure a cost-benefit analysis is conducted for each vehicle considered and that vehicles providing
maximum value are selected (Completed)
•	 Develop guidelines to pair appropriate vehicles with division and employee needs and use
(Completed)
•	 Develop purchasing policies to replace fleet vehicles with hybrid, electric, compressed natural gas, and
other alternative fuel vehicles when appropriate and economically feasible (Completed)
Strategy 1B (Ongoing)
Develop and pursue division based goals on an annual basis
Objectives 1B
•	 Continue to develop annual division level goals with clearly defined strategies and objectives (Ongoing)
•	 Develop a formal quarterly or monthly review process to gauge the progress of division goals
and objectives (Completed)
•	 Identify and address potential or actual issues that delay
the achievement of annual goals (Ongoing)
•	 Ensure resources are available, bottlenecks and obstacles
are removed, and employees are empowered to complete
goals by their planned deadlines (Ongoing)
•	 Execute division objectives and evaluate execution
successes or failures during the planning process of goals
for the following year of operations (Ongoing)
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6
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
Photo © Laniece Roberts 2014
Strategy 1C (Ongoing)
Increase awareness and impact of environmental matters
Objectives 1C
•	 As appropriate, link environmental issues (i.e. air and water quality) with health
promotion activities to provide more education opportunities and broaden the impact of
environmental awareness
Strategy 1D
Evaluate under-utilized or unused physical space for alternative purposes (Ongoing)
Objectives 1D
•	 Consider converting all or a portion of the second floor of the Health Annex into
rental income from an organization that compliments the operations of the WMHD (Ongoing)
•	 Consider other options and uses that benefit the operations of the WMHD or increases employee
satisfaction (Ongoing)
Strategy 1E
Formalize the performance management and quality improvement (QI) process
within the WMHD
Objectives 1E
•	 Create a QI Council with representation from each division
•	 Empower the QI Council with appropriate guidelines and policies
•	 Develop a formal QI plan and process of continuous
improvement
•	 Train the QI Council in QI concepts and tools
•	 Develop through the QI Council appropriate online tools
and documents to record, track, and evaluate the
progress of QI projects within the WMHD
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7
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the
Communities in Weber and Morgan Counties
since 1976.
Photo © Laniece Roberts 2014
8
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
Goal 2:	 Enhance and Retain Staff
Strategy 2A (Completed September 2014)
Develop and implement a workforce development plan (WDP)
Objectives 2A
•	 Identify current workforce composition and future needs (Completed)
•	 Create a plan to develop future public health workers (Completed)
•	 Create a plan to attract and recruit qualified public health workers (Completed)
•	 Develop a training program, based on nationally accepted competencies, to improve the delivery of
public health services (Completed)
•	 Develop retention strategies to retain a qualified workforce (Completed)
•	 Develop succession planning policies (Completed)
•	 Link the strategic plan to the WDP with the inclusion and development of appropriate goals,
strategies, and objectives (Completed)
Strategy 2B (Ongoing)
Reduce turnover rates and increase retention through increased employee
satisfaction
Objectives 2B
•	 Conduct a wage analysis of similar organizations and set a competitive wage (Ongoing)
•	 Create and conduct an anonymous employee satisfaction survey online and determine other areas
of employee satisfaction improvement (Completed)
•	 Create and budget for an employee recognition committee, comprised of employees from all
divisions, to develop a wide array of awards for employee excellence (Completed)
•	 The employee recognition committee will nominate employees for outside recognition from public
health related associations such as UPHA and others (Ongoing)
•	 Establish a tuition reimbursement criteria for the WMHD (Completed)
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Strategy 2C
Develop better trained managers, leaders, and supervisors
Objectives 2C
•	 Develop a continuous management and leadership training program to further
educate on innovative and standard managerial practices and methods
•	 Develop an ongoing supervisory training program
•	 Ensure training assists with and provides tools to break down communication barriers between
employees and divisions so that WMHD actions and communications with clients are more
impactful and synergetic
Strategy 2D
Develop a culture of open communication, information sharing, and inclusion
Objectives 2D
•	 Create an annual communication and information training session for all
employees to help break down information silos and improve communication between employees
and divisions
•	 Develop better relationships through educating each other of short term and long term activities by
providing interactive training opportunities
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9
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
10
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
Goal 3:	 Enhance Relationships
Strategy 3A
Become better adapted to servicing the public health needs of the counties as a
result of improved decision-making made possible by conducting a formal
Community Health Assessment (CHA)
Objectives 3A
•	 Identify and engage interested community partners in the development of a CHA and in the
acquisition of relevant data
•	 Systematically collect and analyze relevant data such as health status, health needs, community
assets, and resources and provide a comparison between other comparable communities
Strategy 3B
Strengthen our relationships with local schools of public health through
internships and improved communication to improve the skill set of future public
health workers
Objectives 3B
•	 Develop a formal internship program (Completed)
•	 Continue guest lecturing at local schools of public health and look for additional lecturing
opportunities (Completed)
•	 Define the duties of an Education Coordinator (EC) and assign a WMHD staff member this
responsibility
•	 Develop through the EC a system to stay abreast of the evolving skills needed for specific positions
to be able to effectively deliver public health services
•	 Develop a system through the EC to develop or enhance relationships with the schools in order to
effectively communicate these changes; this will permit the schools to modify curriculum to better
prepare the future public health workforce with the best skill set possible
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Strategy 3C (Ongoing)
Strengthen information sharing between the WMHD, townships, municipalities,
and local hospitals
Objectives 3C
•	 Create a department-wide liaison program operated by one or more WMHD staff (Completed)
•	 Distribute a monthly or quarterly newsletter/update to keep interested parties abreast of public
health matters and to assist with information sharing among the cities, townships, local hospitals,
and the WMHD (Ongoing)
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11
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
Photo © Laniece Roberts 2014
Goal 4:	 Increase Outreach
Strategy 4A
Collaborate with community partners to develop and implement a Community
Health Improvement Plan (CHIP)
Objectives 4A
•	 Use the Mobilizing for Action through Planning and Partnerships (MAPP) framework to create the
CHIP in a structured approach that assesses and prioritizes health issues discovered in the CHA
and identifies WHMD and community resources to address them in a manner of continuous
improvement
•	 Differentiate needs and approaches needed between diverse population groups
•	 Focus funding for programs that address the prioritized health needs of the community
•	 Collaborate with community partners with the implementation and evaluation of the CHIP
Strategy 4B
Strengthen outreach efforts by removing language barriers that prevent effective
communication and engagement
Objectives 4B
•	 Identify and engage community partners who can assist with verbal and written translation services
•	 Translate existing material and future material into
additional languages spoken within the community
•	 Ensure formal or informal words are utilized
appropriately to properly and effectively communicate
in other languages
•	 Deliver and post translated messages in locations where
target language speakers frequent
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12
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
Strategy 4C
Increase WMHD website traffic and engagement through a complete website
redesign with the finished product having a modern, appealing, and inviting feel
Objectives 4C
•	 Identify and describe public health websites that have desirable functions, aesthetics, and topic
material (Completed)
•	 Cherry-pick the best functions, features, and topic material and mirror them in the new website
(Completed)
•	 Optimize the redesigned website for mobile devices – smartphones and tablets (Completed)
•	 Maximize the introductory period of the new website through appropriate channels of
communication to local news agencies, cities, townships, community partners, and other public
health related organizations
•	 Evaluate using tracking services, such as Google analytics, the website traffic volume and
engagement patterns between the current website and the new one to determine the efficacy of the
website redesign (Completed)
•	 Establish guidelines for appropriate website content and for the timely uploading of material by
divisions (Completed)
Strategy 4D
Attract residents to the WMHD
Objectives 4D
•	 Create an annual health fair to be held at a WMHD facility; every division will
participate and offer incentives to residents
•	 Develop a curbside assistance program for residents that are unable to leave their vehicle and
enter WMHD facilities
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13
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
14
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
Goal 5:	 Address Key Health Issues
Strategy 5A
Increase electronic cigarette (e-cigarette) prevention efforts and support
appropriate policies, regulations, and legislation
Objectives 5A
•	 Develop appropriate education and outreach materials and interventions specifically geared at
prevention of e-cigarette marketing efforts to youth (Completed)
•	 Collaborate with key leaders, stakeholders, and decision makers to develop and maintain
appropriate policies, regulations and legislation related to e-cigarettes (Completed)
•	 Increase knowledge of e-cigarette use and risk with county school districts by providing
presentations to educators and administrators (Completed)
•	 Collaborate with community coalitions and organization to reduce misconceptions and increase
awareness of e-cigarette use (Completed)
•	 Analyze the data collected by conducting Operation Storefront in Weber and Morgan counties (Completed)
•	 Research and develop an online tool for tobacco retailers so that they will be educated about the
current State and Federal laws and regulations
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Photo © Laniece Roberts 2014
Strategy 5B
Reduce obesity rates by promoting a culture of wellness within multiple community
settings
Objectives 5B
•	 Determine childhood obesity rate for Weber County by working with local school districts to obtain
weight and height data (Completed)
•	 Work with local childcare providers and statewide partners to increase participation in childhood
obesity prevention initiatives
•	 Collaborate with Weber County to strengthen and promote worksite wellness initiatives (Ongoing)
•	 Educate and promote healthy life-style choices among adults and children by collaborating with the
WIC, nursing, and health promotion programs
•	 Collaborate with Morgan County to strengthen and promote worksite wellness initiatives
Strategy 5C
Cleaner air made possible through additional services and the empowering of
residents with better air quality education
Objectives 5C
•	 Identify and implement better educational tools and approaches to help reduce wood burning on
poor air quality days (Completed)
•	 Expand the purview of the Air Quality Advisory Committee (Completed)
•	 Continue and expand the Be Air Aware campaign (Completed)
•	 Develop an appropriate air quality strategy
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15
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
Photo © Laniece Roberts 2014
Goal 6:	 Increase Emergency Preparedness
Strategy 6A
Improve internal staff emergency preparedness and readiness
Objectives 6A
•	 Provide health department staff with opportunities to increase their individual, family,
and workplace preparedness (Completed)
•	 Develop disaster roles and responsibilities for staff and provide appropriate accountability and
training methods for implementation
Strategy 6B
Continue public health emergency response planning efforts and expand regional
collaboration
Objectives 6B
•	 Update the Strategic National Stockpile (SNS) plan, participate in educational and training opportunities
for receiving and distributing medical equipment and pharmaceuticals, and partner with public and
private sector businesses and organizations to support SNS distribution activitiess (Completed)
•	 Continue participating in the Northern Utah Healthcare Coalition (NUHC) to develop inter-organizational
procedures, build partnerships, share plans, and provide training that will enhance coordination
before, during, and after a disaster strikes (Completed)
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16
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
Photo © Laniece Roberts 2014
•	 Review and update the Emergency Operations Plan (EOP) and the various annexes and
counterparts that may affect the plan
Strategy 6C
Strengthen community preparedness
Objectives 6C
•	 Participate with local partners in emergency management meetings, trainings, and
community based functions to assist with mitigation, preparedness, response, and recovery in
Weber and Morgan counties (Completed)
•	 Enhance and build current Medical Reserve Corp. (MRC) teams by providing training and exercise
opportunities (Completed)
•	 Collaborate with key community groups for developing methods to reach at-risk and vulnerable
populations, and identify potential language barriers
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17
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
18 Weber-Morgan Health Department
Weber-Morgan Health Department Strategic Plan
•	 Develop and implement a workforce development plan
(WDP) (Completed September 2014)
•	 Develop policies to use depreciable physical assets in the
most cost effective and efficient manner possible
(Completed June 2014)
•	 Reduce turnover rates and increase retention
through increased employee satisfaction
(Ongoing)
•	 Develop a culture of open
communication, information
sharing, and inclusion
•	 Develop better trained
managers, leaders, and
supervisors
•	 Evaluate under-
utilized or unused
physical space for
alternative
purposes (Ongoing)
•	 Improve internal
staff emergency
preparedness and
readiness
•	 Cleaner air made possible through additional
services and the empowering of residents
with better air quality education
>>
>
>
>
>>>>>>>>>> ASSESS
M
ENT
>>>>>>>POLICYD
EVELOPMENT>>>>>>>
>
>
>
>>>>
ASSURANCE
Evaluate
Monitor
Health
Diagnose &
Investigate
Inform
Educate
Empower
Mobilize
Community
PartnershipDevelop
Policies
Enforce
Laws
Link to/
Provide
Care
Assure
Competent
Workforce
Research
•	 Develop and pursue division based goals on
an annual basis (Ongoing)
•	 Increase electronic cigarette (e-cigarette)
prevention efforts and support appropriate
policies, regulations and legislation
•	 Formalize the performance management
and quality improvement (QI) process
within the WMHD
•	 Increase awareness and impact of environmental
matters (Ongoing)
•	 Strengthen outreach efforts by removing
language barriers that prevent effective
communication and engagement
•	 Increase WMHD website traffic and engagement
through a complete website redesign with the
finished product having a modern, appealing,
and inviting feel
•	 Strengthen information sharing between the
WMHD, townships, municipalities, and local
hospitals (Ongoing)
•	 Reduce obesity rates by promoting a culture of
wellness within multiple community settings
•	 Attract residents to the WMHD
Linking the Plan with the 10 Essential Services of Public Health
•	 Collaborate with community partners to develop
and implement a Community Health Improvement
Plan (CHIP)
•	 Strengthen our relationships with local schools of
public health through internships and improved
communication to improve the skill set of future
public health workers (Ongoing)
•	 Continue public health emergency response
planning efforts and expand regional
collaboration
•	 Strengthen community preparedness
•	 Become better adapted to servicing the public
health needs of the community as a result of
improved decision-making made possible by
conducting a formal Community Health
Assessment (CHA)
19Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
Photo © Laniece Roberts 2014
20 Weber-Morgan Health Department
Weber-Morgan Health Department Strategic Plan
Linking the Plan with the State Health Improvement Plan (SHIP)
The following WMHD goals and associated strategies have been identified as assisting in fulfilling SHIP goals.
For additional SHIP information, please visit: https://sites.google.com/site/utahship/
SHIP Goal 1:
Healthy
& Active
Individuals
SHIP Goal 2:
Increase
Immunizations
SHIP Goal 3:
Unified &
Effective
Public Health
System
SHIP Goal 4:
Adequate
Funding
Goal 2:	 Enhance & Retain Staff
•	 Develop a culture of open communication, information sharing, and inclusion
Goal 3:	 Enhance Relationships
•	 Strengthen information sharing between the WMHD, townships,
municipalities, and local hospitals
Goal 4:	 Increase Outreach
•	 Attract residents to the WMHD
•	 Collaborate with community partners to develop and implement a
Community Health Improvement Plan (CHIP)
Goal 5:	 Address Key Health Issues
•	 Reduce obesity rates by promoting a culture of wellness within multiple
community settings
•	 Increase electronic cigarette (e-cigarette) prevention efforts and support
appropriate policies, regulations, and legislation
Goal 6:	 Increase Emergency Preparedness
•	 Continue public health emergency response planning efforts and expand
regional collaboration
SHIP Goal 3
SHIP Goal 3
SHIP Goals
1 and 2
SHIP Goals
1, 2, 3, & 4
SHIP Goal 1
SHIP Goals
1, 3, & 4
SHIP Goal 3
21Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
Weber-Morgan Health Department Strategic Plan
Strengths, Weaknesses, Opportunities, & Threats (SWOT) Analysis
A SWOT analysis was conducted by the Leadership Team to identify and prioritize the future activities of the
WMHD. This type of analysis contains both internal and external components. Strengths and weaknesses
are internal measurements of the WMHD’s resources and experience. Topics under the opportunities and
threats sections were directed by assessing external factors; threats are potential future dangers, whereas
opportunities focus on known or perceived untapped potentials. The findings of this SWOT, although not
exhaustive or comprehensive, provided the foundation for developing the Strategic Plan.
STRENGTHS
•	 Process improvement oriented
•	 A highly educated, well trained and diverse staff
dedicated to personal improvement and protecting and
enhancing the health of our residents
•	 Effective and engaged community partners
•	 Strong financial reserves as a result of fiscal discipline
•	 Strong relationships with local, state, and federal partners
•	 Significant goodwill and trust held by the community
for the Department
•	 Modern facilities with room to grow
•	 Improving employee satisfaction
•	 Extensive emergency preparedness training within the
Department
•	 Workforce Development plan in place to enhance the
WMHD’s ability to attract, maintain, and train a well-
developed public health workforce
WEAKNESSES
•	 Information siloing between Divisions
•	 Last formal Community Health
Assessment (CHA) was conducted
in 1995
•	 Without a CHA there is no data to drive
and direct a Community Health
Improvement Plan (CHIP)
•	 Language and other barriers exist that
prevent effective outreach and
preparedness efforts for minority, at
risk, and vulnerable populations.
•	 Insufficient access to IT services and a
poorly designed website
•	 No formal QI process within the
Department
•	 Unresolved trust issues among
some staff
OPPORTUNITIES
•	 Enhanced information sharing between community partners
•	 Preserve and increase resources made available to the WMHD
by educating decision makers of the community impact and
relevancy achieved by the Department’s actions
•	 Enhanced collaboration with community partnerships by
developing and implementing in tandem a CHIP
•	 Strengthen relationships with schools of public health and develop
future public health workers with a formal internship program
•	 Increase outreach and education – many in the public are unaware
of the many services available at the WMHD and are confused
over the services provided by us and other organizations
•	 Champion outdoor recreational tourism, events, and activities
with supportive community partners
THREATS
•	 Lower than average market
wages may be reducing the
number of qualified individuals
that apply for positions and
could be a primary factor
influencing retention and
turnover rates at the WMHD
•	 Increased competition for
fewer state and federal grants
•	 Funding or grants may become
linked to having completed
certain key documents like a
strategic plan (completed),
community health assessment
(partially complete), and a
community health improvement
plan (dependent on the CHA).
Strategies by Year
indicates an ongoing strategy 4 indicates a completed strategy
2014
4	Develop and implement a workforce development plan (Strategy 2A, Page 8)
4	Develop policies to use depreciable physical assets in the most cost effective and efficient manner possible
(Strategy 1A, Page 6)
2015
•	 Become better adapted to servicing the public health needs of the community as a result of
improved decision-making made possible by conducting a formal Community Health Assessment
(Strategy 3A, Page 10)
•	 Increase electronic cigarette (e-cigarette) prevention efforts and support appropriate policies,
regulations and legislation (Strategy 5A, Page 14)
	Develop and pursue division based goals on an annual basis (Strategy 1B, Page 6)
	Increase awareness and impact of environmental matters (Strategy 1C, Page 7)
22
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
Photo © Laniece Roberts 2014
23
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
2016
	Strengthen information sharing between the WMHD, townships, municipalities, and local hospitals
(Strategy 3C, Page 11)
	Evaluate under-utilized or unused physical space for alternative purposes (Strategy 1D, Page 7)
	Strengthen our relationships with local schools of public health through internships and improved
communication to improve the skill set of future public health workers (Strategy 3B, Page 10)
•	 Formalize the performance management quality improvement (QI) process within the WMHD
(Strategy 1E, Page 7)
•	 Collaborate with community partners to develop and implement a Community Health Improvement
Plan (Strategy 4A, Page 12)
•	 Strengthen relationships with existing community partners (Strategy 6B, Page 16)
•	 Improve internal staff emergency preparedness and readiness (Strategy 6A, Page 16)
•	 Continue public health emergency response planning efforts and expand regional collaboration
(Strategy 6B, Page 16)
2017
	Reduce turnover rates and increase retention through increased employee satisfaction (Strategy
2B, Page 8)
•	 Strengthen outreach efforts by removing language barriers that prevent effective communication
and engagement (Strategy 4B, Page 12)
•	 Develop a culture of open communication, information sharing, and inclusion (Strategy 2D, Page 9)
•	 Increase WMHD website traffic and engagement through a complete website redesign with the
finished product having a modern, appealing, and inviting feel (Strategy 4C, Page 13)
•	 Develop better trained managers, leaders, and supervisors (Strategy 2C, Page 9)
•	 Attract residents to the WMHD (Strategy 4D, Page 13)
2018
	Reduce obesity rates by promoting a culture of wellness within multiple community settings
(Strategy 5B, Page 15)
•	 Cleaner air made possible through additional services and the empowering of residents with better
air quality education (Strategy 5C, Page 15)
•	 Strengthen community preparedness (Strategy 6C, Page 17)
Strategies by Year
Strategic_Plan_rev1015

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Strategic_Plan_rev1015

  • 1. PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION • STRATEGIES • PUBLIC HEALTH • IMPROVE OPERATIONS • ENHANCE AND RETAIN STAFF • ENHANCE RELATIONSHIPS • INCREASE OUTREACH • ADDRESS KEY HEALTH ISSUES • INCREASE EMERGENCY PREPAREDNESS • ESSENTIAL SERVICES OF PUBLIC HEALTH • STATE HEALTH IMPROVEMENT PLAN • OUR MISSION, VALUES, AND VISION Weber-Morgan Health Department Strategic Plan Weber-Morgan Health Department Strategic Plan 2014–2018 Photo © Laniece Roberts 2014 Photo © Laniece Roberts 2014
  • 2. Photo © Laniece Roberts 2014
  • 3. Acknowledgements This document has been developed by the Weber-Morgan Health Department. Many professionals dedicated their time and expertise in creating this document. This actionable plan is our vision for the future of the public health system in Weber and Morgan Counties. We wish to thank those involved for their valuable participation in the strategic plan development process: Brian Bennion, Executive Director/Health Officer Dung Banh, Director Nursing Cathy Bodily, Emergency Preparedness Manager Lori Buttars, Public Information Officer Michelle Cooke, Program Manager Louis Cooper, Director Environmental Health Brian Cowan, Assistant Environmental Health Administrator Jarelyn Cox, Assistant WIC Administrator Michela Gladwell, Program Manager Colleen Jenson, Director WIC Kay Larrison, Director Administration & Health Promotion Jacob Matthews, Performance Manager Bryce Sherwood, Health Promotion Supervisor JoAnn Wengreen, Administrative Assistant Weber-Morgan Health Department 2014–2018 Strategic Plan Table of Contents About the Plan 4 Our Mission, Values, and Vision 5 Goal 1: Improve Operations 6 Goal 2: Enhance and Retain Staff 8 Goal 3: Enhance Relationships 10 Goal 4: Increase Outreach 12 Goal 5: Address Key Health Issues 14 Goal 6: Increase Emergency Preparedness 16 Linking the Plan with the 10 Essential Services of Public Health 18 Linking the Plan with the State Health Improvement Plan 19 SWOT Analysis 20 Strategies by Year 21
  • 4. 4 2014–2018STRATEGICPLAN Weber-Morgan Health Department About the Plan In order to guide the Weber-Morgan Health Department (WMHD) toward higher standards of excellence and innovation, we are pleased to present this formal strategic plan. This plan represents and communicates a firm commitment to community partners and residents in Weber and Morgan Counties of our dedication to protect and enhance their health and safety. It provides an overall vision for residents, community partners, and employees of the goals, strategies, and objectives that the WMHD has identified as beneficial to improve our efficiency and efficacy, and ultimately broaden our impact. This strategic plan will provide the Department with a go-to-document that helps: • Assist and guide in future decision making • Better define the identity of our organization • Provide goals, strategies, and objectives for the next 5 years • Maximize our potential value to our customers • Provide a blueprint for employees and stakeholders when making decisions to advance the Department We anticipate our strategic plan will assist the Department in perfecting our methodical focus in planning, executing, and analysis of the outcomes of our public health services. We are committed to providing our clients with the highest quality of public health services and have developed this plan to ensure continuous improvement and progression remains in the forefront of our efforts. As we form new community partnerships and strengthen existing ones, educate, engage, and empower residents, and continue to develop and implement innovative practices we are confident positive public health outcomes will result. We work with a vision to ensure healthy individuals and families are able to thrive in a clean and safe community; this strategic plan will help us pursuant to this end. Brian Bennion, MPA, LEHS Executive Director/Health Officer Weber-Morgan Health Department For questions and suggestions, please contact the WMHD at (801) 399-7100 during the hours of 8am-5pm Monday-Friday.
  • 5. 4 Our Mission To assess, promote, serve, and protect the public health needs of our community, enhance the quality of our environment, and assure access to appropriate services delivered by professional staff dedicated to excellence and innovation. Our Values • Accountability: We keep our commitments and are responsible for our actions; we hold others to these same standards. • Communication: We engage in open and honest dialogues between, among, and with our employees, community partners, and clients. • Customer Service: We seek to help both external and internal clients by understanding their needs, providing effective problem solving, and delivering meaningful solutions. • Dedication: We are committed to protecting and enhancing wellness, healthy lifestyles, and a safe and clean environment. • Empowerment: We empower employees and residents to make educated choices and become engaged stewards. • Proactivity: We are a health department in motion with a clear vision for the current and future needs of our residents. • Professionalism: We deliver courteous, prompt, and culturally sensitive customer service. • Respect: We embrace the diversity of families and individuals. • Sound Practice: We deliver public health services based on science-based decision making and community needs. • Teamwork: We value supportive partnerships with public and private entities throughout the community, with our employees, and with our clients. Our Vision Healthy individuals and families thriving in a clean and safe community. 5 2014–2018STRATEGICPLAN Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976. Photo © Laniece Roberts 2014
  • 6. 5 Goal 1: Improve Operations Strategy 1A (Completed June 2014) Develop policies to use depreciable physical assets in the most cost effective and efficient manner possible Objectives 1A • Develop a comprehensive fleet policy to address adequate vehicle use, replacement guidelines, and optimal operational management procedures (Completed) • Evaluate current vehicle needs on a division and employee basis and right-size the fleet if needed (Completed) • Ensure a cost-benefit analysis is conducted for each vehicle considered and that vehicles providing maximum value are selected (Completed) • Develop guidelines to pair appropriate vehicles with division and employee needs and use (Completed) • Develop purchasing policies to replace fleet vehicles with hybrid, electric, compressed natural gas, and other alternative fuel vehicles when appropriate and economically feasible (Completed) Strategy 1B (Ongoing) Develop and pursue division based goals on an annual basis Objectives 1B • Continue to develop annual division level goals with clearly defined strategies and objectives (Ongoing) • Develop a formal quarterly or monthly review process to gauge the progress of division goals and objectives (Completed) • Identify and address potential or actual issues that delay the achievement of annual goals (Ongoing) • Ensure resources are available, bottlenecks and obstacles are removed, and employees are empowered to complete goals by their planned deadlines (Ongoing) • Execute division objectives and evaluate execution successes or failures during the planning process of goals for the following year of operations (Ongoing) TA RGET DA TE 10/31/2014 TA RGET DA TE 02/01/2015 6 2014–2018STRATEGICPLAN Weber-Morgan Health Department Photo © Laniece Roberts 2014
  • 7. Strategy 1C (Ongoing) Increase awareness and impact of environmental matters Objectives 1C • As appropriate, link environmental issues (i.e. air and water quality) with health promotion activities to provide more education opportunities and broaden the impact of environmental awareness Strategy 1D Evaluate under-utilized or unused physical space for alternative purposes (Ongoing) Objectives 1D • Consider converting all or a portion of the second floor of the Health Annex into rental income from an organization that compliments the operations of the WMHD (Ongoing) • Consider other options and uses that benefit the operations of the WMHD or increases employee satisfaction (Ongoing) Strategy 1E Formalize the performance management and quality improvement (QI) process within the WMHD Objectives 1E • Create a QI Council with representation from each division • Empower the QI Council with appropriate guidelines and policies • Develop a formal QI plan and process of continuous improvement • Train the QI Council in QI concepts and tools • Develop through the QI Council appropriate online tools and documents to record, track, and evaluate the progress of QI projects within the WMHD TA RGET DA TE 12/31/2018 TA RGET DA TE 12/31/2016 TA RGET DA TE 12/01/2016 7 2014–2018STRATEGICPLAN Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976. Photo © Laniece Roberts 2014
  • 8. 8 2014–2018STRATEGICPLAN Weber-Morgan Health Department Goal 2: Enhance and Retain Staff Strategy 2A (Completed September 2014) Develop and implement a workforce development plan (WDP) Objectives 2A • Identify current workforce composition and future needs (Completed) • Create a plan to develop future public health workers (Completed) • Create a plan to attract and recruit qualified public health workers (Completed) • Develop a training program, based on nationally accepted competencies, to improve the delivery of public health services (Completed) • Develop retention strategies to retain a qualified workforce (Completed) • Develop succession planning policies (Completed) • Link the strategic plan to the WDP with the inclusion and development of appropriate goals, strategies, and objectives (Completed) Strategy 2B (Ongoing) Reduce turnover rates and increase retention through increased employee satisfaction Objectives 2B • Conduct a wage analysis of similar organizations and set a competitive wage (Ongoing) • Create and conduct an anonymous employee satisfaction survey online and determine other areas of employee satisfaction improvement (Completed) • Create and budget for an employee recognition committee, comprised of employees from all divisions, to develop a wide array of awards for employee excellence (Completed) • The employee recognition committee will nominate employees for outside recognition from public health related associations such as UPHA and others (Ongoing) • Establish a tuition reimbursement criteria for the WMHD (Completed) TA RGET DA TE 08/31/2014 TA RGET DA TE 12/31/2017
  • 9. Strategy 2C Develop better trained managers, leaders, and supervisors Objectives 2C • Develop a continuous management and leadership training program to further educate on innovative and standard managerial practices and methods • Develop an ongoing supervisory training program • Ensure training assists with and provides tools to break down communication barriers between employees and divisions so that WMHD actions and communications with clients are more impactful and synergetic Strategy 2D Develop a culture of open communication, information sharing, and inclusion Objectives 2D • Create an annual communication and information training session for all employees to help break down information silos and improve communication between employees and divisions • Develop better relationships through educating each other of short term and long term activities by providing interactive training opportunities TA RGET DA TE 01/01/2017 TA RGET DA TE 01/01/2017 9 2014–2018STRATEGICPLAN Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
  • 10. 10 2014–2018STRATEGICPLAN Weber-Morgan Health Department Goal 3: Enhance Relationships Strategy 3A Become better adapted to servicing the public health needs of the counties as a result of improved decision-making made possible by conducting a formal Community Health Assessment (CHA) Objectives 3A • Identify and engage interested community partners in the development of a CHA and in the acquisition of relevant data • Systematically collect and analyze relevant data such as health status, health needs, community assets, and resources and provide a comparison between other comparable communities Strategy 3B Strengthen our relationships with local schools of public health through internships and improved communication to improve the skill set of future public health workers Objectives 3B • Develop a formal internship program (Completed) • Continue guest lecturing at local schools of public health and look for additional lecturing opportunities (Completed) • Define the duties of an Education Coordinator (EC) and assign a WMHD staff member this responsibility • Develop through the EC a system to stay abreast of the evolving skills needed for specific positions to be able to effectively deliver public health services • Develop a system through the EC to develop or enhance relationships with the schools in order to effectively communicate these changes; this will permit the schools to modify curriculum to better prepare the future public health workforce with the best skill set possible TA RGET DA TE 11/24/2015 TA RGET DA TE 07/01/2016
  • 11. Strategy 3C (Ongoing) Strengthen information sharing between the WMHD, townships, municipalities, and local hospitals Objectives 3C • Create a department-wide liaison program operated by one or more WMHD staff (Completed) • Distribute a monthly or quarterly newsletter/update to keep interested parties abreast of public health matters and to assist with information sharing among the cities, townships, local hospitals, and the WMHD (Ongoing) TA RGET DA TE 09/01/2016 11 2014–2018STRATEGICPLAN Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976. Photo © Laniece Roberts 2014
  • 12. Goal 4: Increase Outreach Strategy 4A Collaborate with community partners to develop and implement a Community Health Improvement Plan (CHIP) Objectives 4A • Use the Mobilizing for Action through Planning and Partnerships (MAPP) framework to create the CHIP in a structured approach that assesses and prioritizes health issues discovered in the CHA and identifies WHMD and community resources to address them in a manner of continuous improvement • Differentiate needs and approaches needed between diverse population groups • Focus funding for programs that address the prioritized health needs of the community • Collaborate with community partners with the implementation and evaluation of the CHIP Strategy 4B Strengthen outreach efforts by removing language barriers that prevent effective communication and engagement Objectives 4B • Identify and engage community partners who can assist with verbal and written translation services • Translate existing material and future material into additional languages spoken within the community • Ensure formal or informal words are utilized appropriately to properly and effectively communicate in other languages • Deliver and post translated messages in locations where target language speakers frequent TA RGET DA TE 12/31/2016 TA RGET DA TE 06/01/2017 12 2014–2018STRATEGICPLAN Weber-Morgan Health Department
  • 13. Strategy 4C Increase WMHD website traffic and engagement through a complete website redesign with the finished product having a modern, appealing, and inviting feel Objectives 4C • Identify and describe public health websites that have desirable functions, aesthetics, and topic material (Completed) • Cherry-pick the best functions, features, and topic material and mirror them in the new website (Completed) • Optimize the redesigned website for mobile devices – smartphones and tablets (Completed) • Maximize the introductory period of the new website through appropriate channels of communication to local news agencies, cities, townships, community partners, and other public health related organizations • Evaluate using tracking services, such as Google analytics, the website traffic volume and engagement patterns between the current website and the new one to determine the efficacy of the website redesign (Completed) • Establish guidelines for appropriate website content and for the timely uploading of material by divisions (Completed) Strategy 4D Attract residents to the WMHD Objectives 4D • Create an annual health fair to be held at a WMHD facility; every division will participate and offer incentives to residents • Develop a curbside assistance program for residents that are unable to leave their vehicle and enter WMHD facilities TA RGET DA TE 01/01/2017 TA RGET DA TE 01/01/2017 13 2014–2018STRATEGICPLAN Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
  • 14. 14 2014–2018STRATEGICPLAN Weber-Morgan Health Department Goal 5: Address Key Health Issues Strategy 5A Increase electronic cigarette (e-cigarette) prevention efforts and support appropriate policies, regulations, and legislation Objectives 5A • Develop appropriate education and outreach materials and interventions specifically geared at prevention of e-cigarette marketing efforts to youth (Completed) • Collaborate with key leaders, stakeholders, and decision makers to develop and maintain appropriate policies, regulations and legislation related to e-cigarettes (Completed) • Increase knowledge of e-cigarette use and risk with county school districts by providing presentations to educators and administrators (Completed) • Collaborate with community coalitions and organization to reduce misconceptions and increase awareness of e-cigarette use (Completed) • Analyze the data collected by conducting Operation Storefront in Weber and Morgan counties (Completed) • Research and develop an online tool for tobacco retailers so that they will be educated about the current State and Federal laws and regulations TA RGET DA TE 12/31/2015 Photo © Laniece Roberts 2014
  • 15. Strategy 5B Reduce obesity rates by promoting a culture of wellness within multiple community settings Objectives 5B • Determine childhood obesity rate for Weber County by working with local school districts to obtain weight and height data (Completed) • Work with local childcare providers and statewide partners to increase participation in childhood obesity prevention initiatives • Collaborate with Weber County to strengthen and promote worksite wellness initiatives (Ongoing) • Educate and promote healthy life-style choices among adults and children by collaborating with the WIC, nursing, and health promotion programs • Collaborate with Morgan County to strengthen and promote worksite wellness initiatives Strategy 5C Cleaner air made possible through additional services and the empowering of residents with better air quality education Objectives 5C • Identify and implement better educational tools and approaches to help reduce wood burning on poor air quality days (Completed) • Expand the purview of the Air Quality Advisory Committee (Completed) • Continue and expand the Be Air Aware campaign (Completed) • Develop an appropriate air quality strategy TA RGET DA TE 12/01/2018 TA RGET DA TE 12/01/2018 15 2014–2018STRATEGICPLAN Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976. Photo © Laniece Roberts 2014
  • 16. Goal 6: Increase Emergency Preparedness Strategy 6A Improve internal staff emergency preparedness and readiness Objectives 6A • Provide health department staff with opportunities to increase their individual, family, and workplace preparedness (Completed) • Develop disaster roles and responsibilities for staff and provide appropriate accountability and training methods for implementation Strategy 6B Continue public health emergency response planning efforts and expand regional collaboration Objectives 6B • Update the Strategic National Stockpile (SNS) plan, participate in educational and training opportunities for receiving and distributing medical equipment and pharmaceuticals, and partner with public and private sector businesses and organizations to support SNS distribution activitiess (Completed) • Continue participating in the Northern Utah Healthcare Coalition (NUHC) to develop inter-organizational procedures, build partnerships, share plans, and provide training that will enhance coordination before, during, and after a disaster strikes (Completed) TA RGET DA TE 12/01/2016 TA RGET DA TE 12/01/2016 16 2014–2018STRATEGICPLAN Weber-Morgan Health Department Photo © Laniece Roberts 2014
  • 17. • Review and update the Emergency Operations Plan (EOP) and the various annexes and counterparts that may affect the plan Strategy 6C Strengthen community preparedness Objectives 6C • Participate with local partners in emergency management meetings, trainings, and community based functions to assist with mitigation, preparedness, response, and recovery in Weber and Morgan counties (Completed) • Enhance and build current Medical Reserve Corp. (MRC) teams by providing training and exercise opportunities (Completed) • Collaborate with key community groups for developing methods to reach at-risk and vulnerable populations, and identify potential language barriers TA RGET DA TE 12/01/2018 17 2014–2018STRATEGICPLAN Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
  • 18. 18 Weber-Morgan Health Department Weber-Morgan Health Department Strategic Plan • Develop and implement a workforce development plan (WDP) (Completed September 2014) • Develop policies to use depreciable physical assets in the most cost effective and efficient manner possible (Completed June 2014) • Reduce turnover rates and increase retention through increased employee satisfaction (Ongoing) • Develop a culture of open communication, information sharing, and inclusion • Develop better trained managers, leaders, and supervisors • Evaluate under- utilized or unused physical space for alternative purposes (Ongoing) • Improve internal staff emergency preparedness and readiness • Cleaner air made possible through additional services and the empowering of residents with better air quality education >> > > > >>>>>>>>>> ASSESS M ENT >>>>>>>POLICYD EVELOPMENT>>>>>>> > > > >>>> ASSURANCE Evaluate Monitor Health Diagnose & Investigate Inform Educate Empower Mobilize Community PartnershipDevelop Policies Enforce Laws Link to/ Provide Care Assure Competent Workforce Research • Develop and pursue division based goals on an annual basis (Ongoing) • Increase electronic cigarette (e-cigarette) prevention efforts and support appropriate policies, regulations and legislation • Formalize the performance management and quality improvement (QI) process within the WMHD
  • 19. • Increase awareness and impact of environmental matters (Ongoing) • Strengthen outreach efforts by removing language barriers that prevent effective communication and engagement • Increase WMHD website traffic and engagement through a complete website redesign with the finished product having a modern, appealing, and inviting feel • Strengthen information sharing between the WMHD, townships, municipalities, and local hospitals (Ongoing) • Reduce obesity rates by promoting a culture of wellness within multiple community settings • Attract residents to the WMHD Linking the Plan with the 10 Essential Services of Public Health • Collaborate with community partners to develop and implement a Community Health Improvement Plan (CHIP) • Strengthen our relationships with local schools of public health through internships and improved communication to improve the skill set of future public health workers (Ongoing) • Continue public health emergency response planning efforts and expand regional collaboration • Strengthen community preparedness • Become better adapted to servicing the public health needs of the community as a result of improved decision-making made possible by conducting a formal Community Health Assessment (CHA) 19Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976. Photo © Laniece Roberts 2014
  • 20. 20 Weber-Morgan Health Department Weber-Morgan Health Department Strategic Plan Linking the Plan with the State Health Improvement Plan (SHIP) The following WMHD goals and associated strategies have been identified as assisting in fulfilling SHIP goals. For additional SHIP information, please visit: https://sites.google.com/site/utahship/ SHIP Goal 1: Healthy & Active Individuals SHIP Goal 2: Increase Immunizations SHIP Goal 3: Unified & Effective Public Health System SHIP Goal 4: Adequate Funding Goal 2: Enhance & Retain Staff • Develop a culture of open communication, information sharing, and inclusion Goal 3: Enhance Relationships • Strengthen information sharing between the WMHD, townships, municipalities, and local hospitals Goal 4: Increase Outreach • Attract residents to the WMHD • Collaborate with community partners to develop and implement a Community Health Improvement Plan (CHIP) Goal 5: Address Key Health Issues • Reduce obesity rates by promoting a culture of wellness within multiple community settings • Increase electronic cigarette (e-cigarette) prevention efforts and support appropriate policies, regulations, and legislation Goal 6: Increase Emergency Preparedness • Continue public health emergency response planning efforts and expand regional collaboration SHIP Goal 3 SHIP Goal 3 SHIP Goals 1 and 2 SHIP Goals 1, 2, 3, & 4 SHIP Goal 1 SHIP Goals 1, 3, & 4 SHIP Goal 3
  • 21. 21Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976. Weber-Morgan Health Department Strategic Plan Strengths, Weaknesses, Opportunities, & Threats (SWOT) Analysis A SWOT analysis was conducted by the Leadership Team to identify and prioritize the future activities of the WMHD. This type of analysis contains both internal and external components. Strengths and weaknesses are internal measurements of the WMHD’s resources and experience. Topics under the opportunities and threats sections were directed by assessing external factors; threats are potential future dangers, whereas opportunities focus on known or perceived untapped potentials. The findings of this SWOT, although not exhaustive or comprehensive, provided the foundation for developing the Strategic Plan. STRENGTHS • Process improvement oriented • A highly educated, well trained and diverse staff dedicated to personal improvement and protecting and enhancing the health of our residents • Effective and engaged community partners • Strong financial reserves as a result of fiscal discipline • Strong relationships with local, state, and federal partners • Significant goodwill and trust held by the community for the Department • Modern facilities with room to grow • Improving employee satisfaction • Extensive emergency preparedness training within the Department • Workforce Development plan in place to enhance the WMHD’s ability to attract, maintain, and train a well- developed public health workforce WEAKNESSES • Information siloing between Divisions • Last formal Community Health Assessment (CHA) was conducted in 1995 • Without a CHA there is no data to drive and direct a Community Health Improvement Plan (CHIP) • Language and other barriers exist that prevent effective outreach and preparedness efforts for minority, at risk, and vulnerable populations. • Insufficient access to IT services and a poorly designed website • No formal QI process within the Department • Unresolved trust issues among some staff OPPORTUNITIES • Enhanced information sharing between community partners • Preserve and increase resources made available to the WMHD by educating decision makers of the community impact and relevancy achieved by the Department’s actions • Enhanced collaboration with community partnerships by developing and implementing in tandem a CHIP • Strengthen relationships with schools of public health and develop future public health workers with a formal internship program • Increase outreach and education – many in the public are unaware of the many services available at the WMHD and are confused over the services provided by us and other organizations • Champion outdoor recreational tourism, events, and activities with supportive community partners THREATS • Lower than average market wages may be reducing the number of qualified individuals that apply for positions and could be a primary factor influencing retention and turnover rates at the WMHD • Increased competition for fewer state and federal grants • Funding or grants may become linked to having completed certain key documents like a strategic plan (completed), community health assessment (partially complete), and a community health improvement plan (dependent on the CHA).
  • 22. Strategies by Year indicates an ongoing strategy 4 indicates a completed strategy 2014 4 Develop and implement a workforce development plan (Strategy 2A, Page 8) 4 Develop policies to use depreciable physical assets in the most cost effective and efficient manner possible (Strategy 1A, Page 6) 2015 • Become better adapted to servicing the public health needs of the community as a result of improved decision-making made possible by conducting a formal Community Health Assessment (Strategy 3A, Page 10) • Increase electronic cigarette (e-cigarette) prevention efforts and support appropriate policies, regulations and legislation (Strategy 5A, Page 14) Develop and pursue division based goals on an annual basis (Strategy 1B, Page 6) Increase awareness and impact of environmental matters (Strategy 1C, Page 7) 22 2014–2018STRATEGICPLAN Weber-Morgan Health Department Photo © Laniece Roberts 2014
  • 23. 23 2014–2018STRATEGICPLAN Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976. 2016 Strengthen information sharing between the WMHD, townships, municipalities, and local hospitals (Strategy 3C, Page 11) Evaluate under-utilized or unused physical space for alternative purposes (Strategy 1D, Page 7) Strengthen our relationships with local schools of public health through internships and improved communication to improve the skill set of future public health workers (Strategy 3B, Page 10) • Formalize the performance management quality improvement (QI) process within the WMHD (Strategy 1E, Page 7) • Collaborate with community partners to develop and implement a Community Health Improvement Plan (Strategy 4A, Page 12) • Strengthen relationships with existing community partners (Strategy 6B, Page 16) • Improve internal staff emergency preparedness and readiness (Strategy 6A, Page 16) • Continue public health emergency response planning efforts and expand regional collaboration (Strategy 6B, Page 16) 2017 Reduce turnover rates and increase retention through increased employee satisfaction (Strategy 2B, Page 8) • Strengthen outreach efforts by removing language barriers that prevent effective communication and engagement (Strategy 4B, Page 12) • Develop a culture of open communication, information sharing, and inclusion (Strategy 2D, Page 9) • Increase WMHD website traffic and engagement through a complete website redesign with the finished product having a modern, appealing, and inviting feel (Strategy 4C, Page 13) • Develop better trained managers, leaders, and supervisors (Strategy 2C, Page 9) • Attract residents to the WMHD (Strategy 4D, Page 13) 2018 Reduce obesity rates by promoting a culture of wellness within multiple community settings (Strategy 5B, Page 15) • Cleaner air made possible through additional services and the empowering of residents with better air quality education (Strategy 5C, Page 15) • Strengthen community preparedness (Strategy 6C, Page 17) Strategies by Year