Another technology that is following the same pace of growth is Blockchain technology. It has also shown the potential of transforming the world of digital marketing for better results in the promotion of brands and businesses.

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Top Blockchain Platforms for Digital Marketing
Blockchain is not just technology but a trend, surfacing the digital world and various
online platforms. Almost everything now days have been based on a Blockchain system
implemented as a solution. It is not unfair to be said and not surprising that marketing
standards have their share of Blockchain technology, providing solutions for companies
and marketers. In this era of digitization, digital marketing is a vital component of the
marketing strategy for any business, as it has the potential to enhance the visibility of any
brand. As a platform, digital marketing is rapidly advancing and giving expected results.
Another technology that is following the same pace of growth is Blockchain technology. It
has also shown the potential of transforming the world of digital marketing for better
results in the promotion of brands and businesses.
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It is well-known that the Blockchain platform is a digital, decentralized ledger system
that preserves records of transactions based on peer-to-peer networks. The digital
marketing and advertising industry is also not untouched by Blockchain's digital ledger's
disruptive influence. Here, we will discuss a few important platforms by which Blockchain
is transforming digital marketing for the better.
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● HYPERLEDGER: This is a modular Blockchain framework developed to advance cross-
industry Blockchain technologies. Hosted by the Linux Foundation, Hyperledger
ensures global collaboration. It is extremely useful in digital marketing due to its
utility in developing transactional applications with a unique approach that inspires
trust, transparency, and accountability for digital marketers and helps them deal
with business processes and legal mechanisms. Hyperledger offers a distributed
ledger framework comprising smart contracts that secure crucial data related to
business, customers, and company. It is a cost-effective and simple system of the
shared network. Its decentralized digital operating system provides access to any
marketer and customer who can access the Blockchain network.
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● ETHEREUM: It is an open-source blockchain-based distributed computing platform
well known for running smart contracts on a customized Blockchain. Ethereum is a
public Blockchain platform that doesn't require special permission to get access.
Ether is a native cryptocurrency in Ethereum, fueling the network as the developers
building applications on Ethereum use it have to pay charges in Ethers for the
services and transactions. Due to its ability to reduce third party costs, it is believed
to be superior to Bitcoin.
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● Quorum: An enterprise-focused version of Ethereum modifies Ethereum's core and
incorporates the Ethereum network's updates quickly and seamlessly. Like
Ethereum, Quorum is also an open-source and permissionless Blockchain platform.
It is capable of handling applications that require high throughput processing and
speed of private transactions. Quorum helps to resolve issues of confidentiality way
better than other Blockchain networks.
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● RECORDSKEEPER: Recordkeeper is a Blockchain-centric solution developed to store,
share, and manage crucial data most safely. The data stored on this platform cannot
be deleted, tampered with, or modified by anyone. It offers structured and easily
accessible record keeping for individuals and organizations as well. Recordkeeper
comes with many useful features, such as extensive configurability. Rapid
deployment, permissions management, native assets, and data streams. It helps
reducing costs for saving data by storing a hash of data to be acting as the digital
fingerprint.
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● CORDA: Corda is an open-source Blockchain platform that can meet the
requirements of any business with its scalability as it is highly flexible and agile.
Corda allows you to build interoperable Blockchain networks that transact in strict
privacy. Smart contract technology of Corda provides privacy and will enable
businesses to transact directly, with value in a highly secure manner. Data and
details of transactions on the Corda ledger are encrypted and accessed only by the
necessary parties. Digital marketers and Blockchain experts use Corda as the base
for real-world problems associated with the digital marketing industry, and it helps
building robust solutions.
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Blockchain can present greater scope for digital marketers as this technology facilitates
extensive opportunities to lead the industry. Since Blockchain is growing at a frenetic
pace of innovation, new platforms are coming out with additional features and coming
out along the greater growth opportunities for industries and businesses relying upon
Blockchain. It has also opened scope for those seeking a career in Blockchain. All the
platforms discussed above can help you open up new gateways of growth. You can also
benefit from these platforms in your business by availing a professional's services
with Blockchain certification.
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Blockchain Council Certifications
You can check out our certifications, and kick start your career in the Blockchain
space today.
● Certified Blockchain Expert
● Certified Blockchain Developer
● Certified Smart Contract Developer
● Certified Solidity Developer
● Certified Ethereum Developer
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Any questions?
You can mail us at
hello@blockchain-council.org
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