Pic 'A Quote is an app created by students to provide inspirational quotes. The app helped a bullied student named Ashley gain confidence by providing helpful advice. The students want to improve the app by completing the profile process, adding more quotes, and making quotes more compatible. They see the potential customer base as anyone who wants or knows how to use the app. Competitors include other inspirational quote apps. The students plan to market the app through ads on Facebook and word of mouth from parents.