3. Source: The Brief “ Crash Test Dannie follows Danny, a crash test dummy, in his adventures in science and physics explaining everything from why balloons go bang when they burst to why banana skins are slippery ”
14. How can we let kids be cruel to Crash Test Danny? “ Children are becoming the internet experts in families – they use it as a means to communicate with friends & relatives, and for music & games ” 80% of 7-10 yr old boys use the Internet every month (potentially reaching 1.5 million boys) Sources: Economic & Social Research Council/TGI
15. No need for an ad agency Place the game as content, not an ad
16. Steal viewers from competitors by appearing on their sites CITV Nickelodeon Jetix
