Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009


Published on

Amanda Lenhart conducted a brownbag lunch for Federal Trade Commission Staff in May 2009. The presentation covers Pew Internet teens and mobile phone use from 2004-2008 as well data on youth and gaming from early 2008.

Published in: Technology, Business
  • Be the first to comment

Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009

  1. 1. Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009
  2. 2. Methodology <ul><li>RDD surveys with teens 12 to 17 and a parent or guardian </li></ul><ul><ul><li>Sept-Nov 2007 (n=700) </li></ul></ul><ul><ul><li>Nov-Feb 2008 (n=1102) </li></ul></ul><ul><li>Focus groups </li></ul>
  3. 3. Teens and their tools <ul><li>77% of teens 12-17 own a game console </li></ul><ul><li>74% of teens 12-17 own an iPod or Mp3 player </li></ul><ul><li>71% of teens 12-17 own a cell phone </li></ul><ul><li>60% have a desktop or laptop computer </li></ul><ul><li>55% have a portable gaming device like a DS or a PSP </li></ul>
  4. 4. Mobile phone ownership growing <ul><li>Mobile phone ownership is way up: </li></ul><ul><ul><li>45% of 12-17 year olds had them in 2004 </li></ul></ul><ul><ul><li>63% in 2006 </li></ul></ul><ul><ul><li>71% in early 2008. </li></ul></ul><ul><li>Computer ownership is stable at least over the past two years </li></ul><ul><li>88% of parents have mobile phones </li></ul><ul><li>75% of adults have a mobile phone </li></ul><ul><li>Caveat: Concept of “ownership” varies from device to device </li></ul>
  5. 5. Who has a mobile phone? <ul><li>Age is very important – huge bump up in mobile phone ownership at age 14 </li></ul><ul><ul><li>52% of 12-13 year olds have a mobile phone </li></ul></ul><ul><ul><li>At age 14 jumps to 72% </li></ul></ul><ul><ul><li>By 17 - 84% of teens have a mobile phone </li></ul></ul><ul><li>No gender differences in ownership </li></ul><ul><li>No significant difference in mobile phone ownership by race/ethnicity </li></ul><ul><li>Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets. </li></ul><ul><li>Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone. </li></ul>
  6. 6. Teens and phone use <ul><li>88% of teens talk to friends on a landline </li></ul><ul><li>67% of teens talk to friends on a cell phone </li></ul><ul><ul><li>94% of teens with cell phones use them to talk to friends </li></ul></ul><ul><li>58% of all teens have sent text messages </li></ul><ul><ul><li>76% of teens with cell phones have sent texts </li></ul></ul><ul><li>Daily: </li></ul><ul><li>51% of teens with cell phones talk to their friends on the cell phone every day </li></ul><ul><li>43% of teens send messages through online social networks daily </li></ul><ul><li>38% of teens send text messages to each other daily </li></ul><ul><li>32% of teens talk on their landline everyday </li></ul><ul><li>29% spend time with friends in person </li></ul><ul><li>26% send instant messages everyday </li></ul><ul><li>16% send email daily </li></ul>
  7. 7. Teens and phone use: Voice <ul><li>Girls more likely to talk on any kind of phone – landline or mobile. </li></ul><ul><li>Age isn’t a factor in landline use </li></ul><ul><li>Older teens with a cell phone much more likely to talk on cell phone everyday; </li></ul><ul><li>Younger teens with a cell phone tend to use them for voice calls a few times a week or less </li></ul><ul><li>Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership. </li></ul>
  8. 8. Teens and text messaging <ul><li>Text messaging daily up since 2006 </li></ul><ul><ul><li>27% of teens texted daily in 2006 </li></ul></ul><ul><ul><li>38% text daily in 2008 </li></ul></ul><ul><li>54% of social network users have sent texts or IM through a social network site. </li></ul><ul><li>Girls more likely than boys to text </li></ul><ul><li>Older teens 15-17 also more likely to text message. </li></ul><ul><li>No racial/ethnic differences in texting </li></ul><ul><li>Slight bump up in frequency of texting by income </li></ul><ul><li>Not using twitter yet, via mobile or any other way. </li></ul><ul><li>Not really going online w/ phone; but this is changing </li></ul>
  9. 9. What teens aren’t using: Likelihood of Twitter use by age
  10. 10. Other mobile devices <ul><li>Portable game players (Nintendo DS, PSP) </li></ul><ul><li>Owned predominately by younger teens 12-14 (67% vs. 44%) </li></ul><ul><li>Drops at age 14 </li></ul><ul><li>Boys more likely to own (61% of boys have one, 49% of girls) </li></ul><ul><li>No difference in use by Race/Ethnicity or SES </li></ul><ul><li>PSP: Skype calling and IM, internet, RSS feeds </li></ul><ul><li>DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming, </li></ul>
  11. 11. 97% of teens play video games <ul><li>50% of teens played games “yesterday.” </li></ul><ul><li>86% of teens play on a console like the Xbox, PlayStation, or Wii. </li></ul><ul><li>73% play games on a desktop or a laptop computer. </li></ul><ul><li>60% use a portable gaming device like a Sony PlayStation Portable, a Nintendo DS, or a Game Boy. </li></ul><ul><li>48% use a cell phone or handheld organizer to play games. </li></ul>October 18, 2008
  12. 12. Most play many games <ul><li>80% of teens play five or more different game genres, and 40% play eight or more types of games. </li></ul><ul><li>Girls play an average of 6 different game genres; boys average 8 different types. </li></ul>October 18, 2008
  13. 13. Game Genres <ul><li>We asked about 14 different game genres </li></ul><ul><li>74% play racing games (NASCAR, Mario Kart) </li></ul><ul><li>72% play puzzle games (Tetris, Solitaire, Bejeweled) </li></ul><ul><li>68% play sports games (Madden, FiFA, Tony Hawk) </li></ul><ul><li>67% play action games (GTA, Devil May Cry, Ratchet & Clank) </li></ul><ul><li>66% play adventure games (Legend of Zelda, Tomb Raider) </li></ul><ul><li>61% play rhythm games (Guitar Hero, DDR) </li></ul><ul><li>59% play strategy games (Civilization, StarCraft) </li></ul><ul><li>49% play simulations (The Sims, Rollercoaster Tycoon) </li></ul><ul><li>More…. </li></ul>October 18, 2008
  14. 14. Game Genres, Cont. <ul><li>49% play fighting games (Super Smash Bros, Tekken, Mortal Kombat) </li></ul><ul><li>47% play first person shooters (Halo, Counter-Strike, Half-Life) </li></ul><ul><li>36% play role playing games (Final Fantasy, Knights of the Old Republic) </li></ul><ul><li>32% play survival horror games (Resident Evil, Silent Hill) </li></ul><ul><li>21% play MMOGs </li></ul><ul><li>10% use virtual worlds </li></ul>October 18, 2008
  15. 15. MMOGs and Virtual Worlds <ul><li>20% of teens use MMOGs </li></ul><ul><ul><li>30% of boys have played them; 11% of girls </li></ul></ul><ul><li>10% of teens use virtual worlds </li></ul><ul><ul><li>Boys just as likely as girls </li></ul></ul><ul><ul><li>Younger teens more likely than older teens: 13% of 12-14 year olds; 8% of 15-17 year olds. </li></ul></ul><ul><li>Daily gamers more likely to play MMOGs and in Virtual worlds </li></ul>Image courtesy of rosefirerising via flickr under creative commons
  16. 16. Thank You! Amanda Lenhart [email_address]