Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009


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Amanda Lenhart conducted a brownbag lunch for Federal Trade Commission Staff in May 2009. The presentation covers Pew Internet teens and mobile phone use from 2004-2008 as well data on youth and gaming from early 2008.

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  • Cell phones, but also mobile gaming devices – another element of mobile connectivity that’s worth thinking about. Millions of children have them, particularly the Sony DS, particularly young children.
  • Adult phone ownership from Dec 2007 gadgets
  • 87% of cell phone users talk to their friends on a landline; 33% of cell owners talk to friends every day on landline.
  • 45% had a cell phone in 2004 and 10% of them used it to go online 7% had a pda in 2004, and 2% used it to go online. But with advent of iphone/itouch & bberries more are going online with mobile phones. Price still an issue – data plans are expensive. Cheapest plan for iphone (in DC) =$75 a month pre-tax.
  • Adults: 11% use twitter or update a status online – (as of 6 months ago) – twitter users more mobile – more text, more mobile internet, more mobile news consumption. ComScore Media Metrix chart showing likelihood of twitter use as deviating from the mean. http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html Read chart as – orange line is average likelihood of using twitter. 18-24 year olds are 12% less likely to use twitter than average, 12-17 year olds 41% less likely to tweet. 25-34 years olds are 30% more likely to twitter…etc
  • Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009

    1. 1. Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009
    2. 2. Methodology <ul><li>RDD surveys with teens 12 to 17 and a parent or guardian </li></ul><ul><ul><li>Sept-Nov 2007 (n=700) </li></ul></ul><ul><ul><li>Nov-Feb 2008 (n=1102) </li></ul></ul><ul><li>Focus groups </li></ul>
    3. 3. Teens and their tools <ul><li>77% of teens 12-17 own a game console </li></ul><ul><li>74% of teens 12-17 own an iPod or Mp3 player </li></ul><ul><li>71% of teens 12-17 own a cell phone </li></ul><ul><li>60% have a desktop or laptop computer </li></ul><ul><li>55% have a portable gaming device like a DS or a PSP </li></ul>
    4. 4. Mobile phone ownership growing <ul><li>Mobile phone ownership is way up: </li></ul><ul><ul><li>45% of 12-17 year olds had them in 2004 </li></ul></ul><ul><ul><li>63% in 2006 </li></ul></ul><ul><ul><li>71% in early 2008. </li></ul></ul><ul><li>Computer ownership is stable at least over the past two years </li></ul><ul><li>88% of parents have mobile phones </li></ul><ul><li>75% of adults have a mobile phone </li></ul><ul><li>Caveat: Concept of “ownership” varies from device to device </li></ul>
    5. 5. Who has a mobile phone? <ul><li>Age is very important – huge bump up in mobile phone ownership at age 14 </li></ul><ul><ul><li>52% of 12-13 year olds have a mobile phone </li></ul></ul><ul><ul><li>At age 14 jumps to 72% </li></ul></ul><ul><ul><li>By 17 - 84% of teens have a mobile phone </li></ul></ul><ul><li>No gender differences in ownership </li></ul><ul><li>No significant difference in mobile phone ownership by race/ethnicity </li></ul><ul><li>Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets. </li></ul><ul><li>Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone. </li></ul>
    6. 6. Teens and phone use <ul><li>88% of teens talk to friends on a landline </li></ul><ul><li>67% of teens talk to friends on a cell phone </li></ul><ul><ul><li>94% of teens with cell phones use them to talk to friends </li></ul></ul><ul><li>58% of all teens have sent text messages </li></ul><ul><ul><li>76% of teens with cell phones have sent texts </li></ul></ul><ul><li>Daily: </li></ul><ul><li>51% of teens with cell phones talk to their friends on the cell phone every day </li></ul><ul><li>43% of teens send messages through online social networks daily </li></ul><ul><li>38% of teens send text messages to each other daily </li></ul><ul><li>32% of teens talk on their landline everyday </li></ul><ul><li>29% spend time with friends in person </li></ul><ul><li>26% send instant messages everyday </li></ul><ul><li>16% send email daily </li></ul>
    7. 7. Teens and phone use: Voice <ul><li>Girls more likely to talk on any kind of phone – landline or mobile. </li></ul><ul><li>Age isn’t a factor in landline use </li></ul><ul><li>Older teens with a cell phone much more likely to talk on cell phone everyday; </li></ul><ul><li>Younger teens with a cell phone tend to use them for voice calls a few times a week or less </li></ul><ul><li>Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership. </li></ul>
    8. 8. Teens and text messaging <ul><li>Text messaging daily up since 2006 </li></ul><ul><ul><li>27% of teens texted daily in 2006 </li></ul></ul><ul><ul><li>38% text daily in 2008 </li></ul></ul><ul><li>54% of social network users have sent texts or IM through a social network site. </li></ul><ul><li>Girls more likely than boys to text </li></ul><ul><li>Older teens 15-17 also more likely to text message. </li></ul><ul><li>No racial/ethnic differences in texting </li></ul><ul><li>Slight bump up in frequency of texting by income </li></ul><ul><li>Not using twitter yet, via mobile or any other way. </li></ul><ul><li>Not really going online w/ phone; but this is changing </li></ul>
    9. 9. What teens aren’t using: Likelihood of Twitter use by age
    10. 10. Other mobile devices <ul><li>Portable game players (Nintendo DS, PSP) </li></ul><ul><li>Owned predominately by younger teens 12-14 (67% vs. 44%) </li></ul><ul><li>Drops at age 14 </li></ul><ul><li>Boys more likely to own (61% of boys have one, 49% of girls) </li></ul><ul><li>No difference in use by Race/Ethnicity or SES </li></ul><ul><li>PSP: Skype calling and IM, internet, RSS feeds </li></ul><ul><li>DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming, </li></ul>
    11. 11. 97% of teens play video games <ul><li>50% of teens played games “yesterday.” </li></ul><ul><li>86% of teens play on a console like the Xbox, PlayStation, or Wii. </li></ul><ul><li>73% play games on a desktop or a laptop computer. </li></ul><ul><li>60% use a portable gaming device like a Sony PlayStation Portable, a Nintendo DS, or a Game Boy. </li></ul><ul><li>48% use a cell phone or handheld organizer to play games. </li></ul>October 18, 2008
    12. 12. Most play many games <ul><li>80% of teens play five or more different game genres, and 40% play eight or more types of games. </li></ul><ul><li>Girls play an average of 6 different game genres; boys average 8 different types. </li></ul>October 18, 2008
    13. 13. Game Genres <ul><li>We asked about 14 different game genres </li></ul><ul><li>74% play racing games (NASCAR, Mario Kart) </li></ul><ul><li>72% play puzzle games (Tetris, Solitaire, Bejeweled) </li></ul><ul><li>68% play sports games (Madden, FiFA, Tony Hawk) </li></ul><ul><li>67% play action games (GTA, Devil May Cry, Ratchet & Clank) </li></ul><ul><li>66% play adventure games (Legend of Zelda, Tomb Raider) </li></ul><ul><li>61% play rhythm games (Guitar Hero, DDR) </li></ul><ul><li>59% play strategy games (Civilization, StarCraft) </li></ul><ul><li>49% play simulations (The Sims, Rollercoaster Tycoon) </li></ul><ul><li>More…. </li></ul>October 18, 2008
    14. 14. Game Genres, Cont. <ul><li>49% play fighting games (Super Smash Bros, Tekken, Mortal Kombat) </li></ul><ul><li>47% play first person shooters (Halo, Counter-Strike, Half-Life) </li></ul><ul><li>36% play role playing games (Final Fantasy, Knights of the Old Republic) </li></ul><ul><li>32% play survival horror games (Resident Evil, Silent Hill) </li></ul><ul><li>21% play MMOGs </li></ul><ul><li>10% use virtual worlds </li></ul>October 18, 2008
    15. 15. MMOGs and Virtual Worlds <ul><li>20% of teens use MMOGs </li></ul><ul><ul><li>30% of boys have played them; 11% of girls </li></ul></ul><ul><li>10% of teens use virtual worlds </li></ul><ul><ul><li>Boys just as likely as girls </li></ul></ul><ul><ul><li>Younger teens more likely than older teens: 13% of 12-14 year olds; 8% of 15-17 year olds. </li></ul></ul><ul><li>Daily gamers more likely to play MMOGs and in Virtual worlds </li></ul>Image courtesy of rosefirerising via flickr under creative commons
    16. 16. Thank You! Amanda Lenhart [email_address] http://www.pewinternet.org