This document outlines a multi-touch marketing strategy involving a balanced program of digital, print, and personal media. It recommends having a quality targeted database, creating a promotional strategy to gain attention and demand, using outbound email, print mail, phone sales, and reporting and refining efforts based on data to improve results and lead to sales growth.

1. DEMAND GENERATION.
Sales success through multi-touch marketing.

2. SELECT A BALANCED PROGRAM.
Combining digital, print and personal media.

3. 1. QUALITY DATABASE –
The crucial component – a clean, targeted database.

4. 2. PROMOTIONAL STRATEGY –
Create a hook that gains attention, interest and demand.

5. 3. OUTBOUND EMAIL –
Be compelling, consistent and flexible.

6. 4. OUTBOUND PRINT MAIL –
Print direct mail still creates a solid impact.

7. 5. OUTBOUND PHONE SALES –
The personal ingredient that can make all the difference.

8. 6. REPORT, REFINE AND REPEAT –
Improve through smart data-driven changes.

9. 7. THE MEASURE OF SUCCESS –
Quality leads that result in sales growth.

10. SALES SUPPORT COLLATERAL MULTICULTURAL MARKETING
ASSET DEVELOPMENT WEB & DIGITAL MARKETING
EVENT SUPPORT INTEGREATED CAMPAIGNS
POINT OF PURCHASE & PACKAGING
DIRECT MARKETING
BRANDING & IDENTITY
ADVERTISING
AND THAT’S NOT ALL WE DO!
AMR, the experience to move you ahead.