1. This radio advertisement is promoting the Snickers chocolate bar. Like a number of the previous
Snickers advertisements, Mr T is used to create the voice over and to promote their slogan “Get
Some Nuts.” This advert uses humour of a way to entice listeners and keep the audience entertained
and listening throughout. Overall I feel that humour is the best way to promote a product or service
due to listeners being more entertained than a formal advertisement which can sometimes be a lot
to take in at once and stands a small chance of being remembered by the listeners. I estimate the
target audience demographic for this advertisement will be males aged 15-40, although both men
and women eat chocolate bars, the nature of this specific chocolate bar is aimed at males, we learn
this from their company tagline “Get Some Nuts.” The advert starts with a phone ringing and a
presumably middle aged an answering with “Hello”. By using this middle aged male voice this is
instantly hitting their target audience demographic from the start of the advertisement. On the
other end of the phone line we then hear a reply from what sound like a middle aged Asian male in a
call centre. The target audience will also be able to relate this to one of their many phone calls
received from overseas call centres. The caller says “Hello sir, I hear you are having problems putting
together your new kitchen unit?” Here the consumer will think that the answers to his construction
problems are at hand and reminisce of times that they were stuck in a similar situation. The man
who is on the opposite end of the phone call sounds like a British working class male and he replies
“Oh yeah, errr the instructions say…” His use of informal language will also help listeners to relate.
Before he can finish his sentence he is rudely interrupted by the man from the call centre. “What
now?!” His voice has now changed from an overseas accent to a more aggressive black American
male. The man who answered the phone chooses to ignore this interruption and continues to say,
“This instruction manual it makes absolutely no se….” He is interrupted for a second time. “Stop
reading that!” It now becomes clear to the audience that this is an advertisement promoting
Snickers as we hear MR T’s voice in its entirety. Middle aged males look up to MR T as a stereotypical
hardened man with masculine features such as huge muscles and a fighting mentality. The man who
answered the call goes on to say, “Well what do you suggest I use?” This will appeal to dependent
males who rely on other people such as a wife or girlfriend to do things for them, especially lazy men
who sit in front of the TV eating snickers bars all day. Mr T quickly replies by saying, “I suggest you
use the fact YOU A MAN!” Here Mr T is referring to the stereotypical independent working male who
is strong minded and does not need help from instruction booklet or guide. (Similar to Mr T’s role in
the classic action film The A Team.) The man on the other end of the phone is surprised with MR T’s
outburst and stutters “Whaa?” Mr T continues with his rant “Guys who got pride never relied on no
guide sucker!” This line rhymes and will stick in the audiences’ mind. “I’ll give you some step by step
instructions, Buy Snickers, Remove Wrapper, Bite chocolate and GET SOME NUTS!” Here MR T is
insulting the man on the phone stating that he has no “nuts” and cannot complete simple tasks that
a male shouldn’t have a problem with.