1. Little White Lies - Man Of Steel
Recognizable Brand, Little White Lies
is always placed in the same place
on the cover.
The sub text “Truth and Movies” tells
the audience that they can trust
them, gives confidence to the
audience.
Tells the audience what features in
the magazine.
They have embraced the ugliest
part of the conventional
magazine and made it part of the
logo.
A monthly issue costing £6
Shiny effect on the magazine which
shows steel embossed foil finish.
No eyes but shows mystery giving
the audience a a feeling that the
character is looking at us.
Only features film title as text on the
front cover.
Illustrators signature
The various features of the character
i.e the broad neck, cape and hair
identify to the audience that it is
superman.
Little White Lies magazine has a
clean and uncluttered cover. It is very
confident and bold design there to be
discovered suggests exclusively,
uses very abstract illustration. This is
the LWL treatment of the film.
They are not selling Man Of Steel -
they are using it as a talking point.
The brand is just as important than
the content.
Expert view, they select the most
important film.