2. LOCATION
In our two minute film opening we use stereotypes and
challenge particular social groups, this is clearly shown in our
panning shot when we show the rough area of east London.
Gangs tend to graffiti and hang around in gangs in alley ways.
3. COSTUME
The way the characters are dressed indicates that it’s aimed
at a younger audience, the use of costume i.e. hoodies and
traksuits relates to teenagers. The drug dealer is shady and
wears baggy clothes to conceal his identity. Whereas the
mystery boss is in a smart suit and apears to take care in his
apearence, this is aparent in his designer belt. This represents
the boss is in a higher class than the drug dealer which shows
he has more authority which is why he has people doing his
dirty work for him.
4. GENDER
Our movie represents the types of activities the common
youth take part in today’s society.
We used male characters as we have gone to represent the
stereotype of males as being more rebellious and delinquent
also as we have tried to represent real life situations
statistics reveal that the majority of drug related crimes are
made by males.
5. Our target audience is mostly males within the youth culture
because they are associated with criminal actives such as drug
dealing, this is apparent in our movie.
They will associate with people of similar characteristics for
example in our video the drug dealers were both men as they are
more likely to communicate better.
As a group we felt that young male teenagers enjoy the viewing
of crime/ mystery movies which involves drugs and anti-social
behavior. The use of males demonstrate the disobedient and
criminality which relates to the genre crime/mystery.
6. The video portrays innocence amongst those oblivious to
these particular socials groups for example the students
were shocked when they mistakenly opened the wrong bag
and realised it was full of drugs and other items they are
unaware of.
