FERRERO ROCHER

2. SWOT analysis
 S.W.O.T. is an acronym that stands for
Strengths, Weaknesses, Opportunities,
and Threats.
 A SWOT analysis is an organized list of
your business’s greatest strengths,
weaknesses, opportunities, and threats.
 Strength and Weaknesses are for the
internal environment , Opportunities and
Threats are for the external environment
of an organisation .

3. S.W.O.T ANALYSIS
OF
ferrero rocher

5. INTRODUCTION
 Ferrero rocher is a Italian multinational
chocolate manufacter company .
 Its was founded in August 28,1956 and
the founder is Michele Ferrero.
 It is the 2nd largest chocolate company
in the world.

7.  Offers a quality and luxury product .
 Awareness from the popular brand Ferrero brand .
 Has captured huge amount of market share in
boxed chocolates .
 Available in packaging of 3 nos, 12 nos, 18nos, 24
nos.
 Considered as a ideal product for gifting .
 Ferrero Rocher gets a instant customer recognition
due to its packaging .
 Available in variety of new packages both for
seasonal purpose and special events .
 Ferrero Rocher brand has launched two new
brands Ferrero Cappuccino and Ferrero Rond Noir.

9. Highly priced
Not advertised
Perception of chocolates being unhealthy in majority of
masses
Not available easily

11. The introduction on new flavors will help in gaining more
market share
Increasing awareness if chocolates being healthy
Increase in the usage of internet [advertisements can be
done on the net]
Increase in the demand of the three piece impulsive pack

13. Imitation of Ferrero Rocher
Bad economy cycles
High competition from other chocolate brands
Increasing trends of Nutri-bars replacing chocolates