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Plans Don't Work, Strategy Means Nothing and Goals are for Losers

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I couldn't embed the videos I used into the slide deck so here they are:
1st Google Video: https://www.youtube.com/watch?v=tOb_bgnk4dY
2nd Vegas Knights Video: https://www.facebook.com/watch/?v=2035124356506564
3rd Kenyan Ice Hockey Team https://youtu.be/nKFu5PHn5Oo
4th The video we didn't have time for: Alexa Loses Her Voice: https://www.youtube.com/watch?v=aJETzUVSlNs

Plans don't work - the only thing a plan is good for is to make people feel good about what they're going to change regardless. Instead of a plan, try to focus on being flexible and okay with change.
Strategy Means Nothing - at the end of the day your people have to buy in to the strategy. Without your teams support your strategy is useless. If you are using a strategy, it must be built by the people!
Goals are for losers, systems are for winners - From Scott Kelly's "How To Fail At Almost Everything and Still Win Big". Goals, once you achieve them leave you nowhere to go but to reset your goals. This can be frustrating if you're a very driven person. Instead have a system. A way to approach problems, a way to deal with situations. The better your system, the better result you're going to create in the long run.

Published in: Marketing
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Plans Don't Work, Strategy Means Nothing and Goals are for Losers

  1. 1. PLANS DON'T WORK, STRATEGY MEANS NOTHING, AND GOALS ARE FOR LOSERS
  2. 2. 90% à 2%
  3. 3. Jobs in Agriculture the US 90% à 2%19th century vs 2015
  4. 4. 1990 Detroit $36 Billion Market Cap $250 Billion in revenue Employed 1.2 million people
  5. 5. 2014 Silicon Valley $1.09 trillion Market Cap $247 Billion in revenue Employed 137,000 people
  6. 6. 2014 Silicon Valley $1.09 trillion Market Cap $247 Billion in revenue Employed 137,000 people 1990 Detroit $36 Billion Market Cap $250 Billion in revenue Employed 1.2 million people
  7. 7. 87% of young people say their phone never leaves their side! 44% use the camera every day
  8. 8. How are you learning New things consistently?
  9. 9. Stop asking for referrals!
  10. 10. Be more referable!
  11. 11. My first Entrepreneurship Class
  12. 12. Goals are for losers systems are for winners
  13. 13. It’s okay to Love yourself!
  14. 14. Do something that matters
  15. 15. The future of marketing is social objects
  16. 16. 1. What are you doing to learn? 2. How are you referable? 3. What are you doing that matters? 4. What’s your social object?
  17. 17. Thank you! strategylab.ca @jephmaystruck

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