New Fruit Products

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New concepts for fruit based products

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  • New Fruit Products

    1. 1. Three new products by Jim Skidmore January 23, 2009
    2. 2. Three ideas from three sources <ul><li>What I like </li></ul><ul><li>What the trade says are the trends </li></ul><ul><li>Outside the food industry </li></ul>
    3. 3. What I like <ul><li>Orange Julius – (Old term) </li></ul><ul><li>Smoothie – no definition </li></ul><ul><li>Creativity Opportunity </li></ul>
    4. 4. When the Trade Speaks <ul><li>Wants and Needs </li></ul><ul><li>% of Boomers who would like to see: </li></ul><ul><li>Foods to increase my energy 77% </li></ul><ul><li>Foods to help me relax 67% </li></ul><ul><li>Foods to help relieve stress 66% </li></ul><ul><li>Foods to help me sleep 65% </li></ul><ul><li>*Source: NMI’s 2007 Health and Wellness Trends Database </li></ul>
    5. 5. Cured by Dessert <ul><li>Increase Energy - Caffeine (Guarana with chocolate), B vitamins (Watermelon, Kiwi, Bananas) </li></ul><ul><li>Relax - many herbs – St. Johns Wart, Basil, Catnip, Ginseng, Passionflower – combine with passion fruit </li></ul><ul><li>Relieve stress - Blueberries ,due to high levels of fiber, antioxidants, vitamin C. </li></ul><ul><li>Sleep - Sesame Seeds and Sunflower Seeds – both are high in tryptophan </li></ul>
    6. 6. Fruits that fight Cancer <ul><li>Superfruits – Vitaberry® Tropical </li></ul><ul><ul><li>Found in a recent in vitro study to activate enzyme quinone reductase </li></ul></ul><ul><ul><li>High levels of QR are associated with improved cell protection and resistance against oxidative stress. </li></ul></ul><ul><ul><li>Blend of açai, mangosteen, acerola, camu camu and whole coffee concentrate. </li></ul></ul><ul><ul><li>www.futureceuticals.com </li></ul></ul>
    7. 7. Outside the Food Industry <ul><li>Everybody Eats </li></ul><ul><li>Everybody likes to be creative </li></ul><ul><li>Food industry professionals limit themselves by what is currently possible. </li></ul>
    8. 8. Dinner Scents <ul><li>“ Menu items creating an emotional connection make them more memorable, giving people a reason to visit the restaurant again” PF Foods Dec. 2008 </li></ul><ul><li>75% of taste comes from what we smell. </li></ul>
    9. 9. SMOOTHIE BASE CURES BY DESSERT DINNER SCENTS <ul><li>Three new products </li></ul>
    10. 10. Template Provided By www.animationfactory.com 500,000 Downloadable PowerPoint Templates, Animated Clip Art, Backgrounds and Videos

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