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Fruzees Smoothie Shop Business Plan

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Fruzees Smoothie Shop Business Plan

  1. 1. FRUZEES Smoothie Shop 892 Elmwood Avenue Buffalo, New York Fresh. Fruit. Fast.
  2. 2. Company Description Fresh. Fruit . Fast. <ul><li>Family-run business </li></ul><ul><li>Provide local community with healthy and convenient snacking options </li></ul><ul><li>Ingredients from local farmers </li></ul>
  3. 3. Keys to Success Fresh. Fruit . Fast. <ul><li>Provide fast and friendly service </li></ul><ul><li>Serve high quality products </li></ul><ul><li>Maintain reasonable prices </li></ul>
  4. 4. Products and Services Fresh. Fruit . Fast. <ul><li>Smoothies </li></ul><ul><ul><li>-- Fresh Fruit with Yogurt or Juice </li></ul></ul><ul><li>Slushies </li></ul><ul><ul><li>-- Fresh fruit, juice, crushed ice and frozen yogurt </li></ul></ul><ul><li>Frozen Yogurt </li></ul><ul><ul><li>-- Vanilla or chocolate </li></ul></ul><ul><ul><li>-- Fruit mix-ins </li></ul></ul>
  5. 5. Products and Services Fresh. Fruit . Fast. <ul><li>Seasonal items </li></ul><ul><ul><li>-- Hot apple cider </li></ul></ul><ul><ul><li>-- Hot cocoa </li></ul></ul><ul><li>Coffee and herbal tea </li></ul>
  6. 6. Market Fresh. Fruit . Fast. <ul><li>College Students </li></ul><ul><ul><li>-- ages 18-22 </li></ul></ul><ul><li>Business workers </li></ul><ul><ul><li>-- employees of businesses in the Elmwood area </li></ul></ul><ul><li>Families with pre-teen children </li></ul><ul><ul><li>-- live in surrounding neighborhoods </li></ul></ul>
  7. 7. Competition Fresh. Fruit . Fast. <ul><li>Freshens </li></ul><ul><ul><li>-- Buffalo State College campus </li></ul></ul><ul><li>Comfort Zone and Sweet Tooth Cafes </li></ul><ul><ul><li>-- coffee shops located on Elmwood Ave </li></ul></ul><ul><li>Mr. Smootie and Yogun Fruz </li></ul><ul><ul><li>-- Galleria Mall </li></ul></ul>
  8. 8. Marketing and Promotion Fresh. Fruit . Fast. <ul><li>Facebook fan page </li></ul><ul><li>15% discount with college student ID </li></ul><ul><li>Coupons and fliers on campus </li></ul><ul><li>Free taste test Fridays </li></ul><ul><li>Frequent customer card </li></ul><ul><li>Donating 5% of monthly profit to charity </li></ul>
  9. 9. Management and Advisors Fresh. Fruit . Fast. <ul><li>Owned by Mr. and Mrs. VanDurme </li></ul><ul><li>Private investor co-owner </li></ul><ul><li>Staffed by part-time college students </li></ul><ul><li>Managed by owner ’s brother </li></ul><ul><li>Nutrition expert brought in to perfect recipes and train employees </li></ul>
  10. 10. Financials Fresh. Fruit . Fast. <ul><li>Seeking to raise $70,000 in loans </li></ul><ul><li>Private investor contributed $10,000 to start-up costs </li></ul><ul><li>Total start-up cost: $23,150 </li></ul><ul><li>Operational Costs: </li></ul><ul><ul><li>-- Total cost of staff: $1,400 per week </li></ul></ul><ul><ul><li>-- Approx. weekly inventory: $800 per week </li></ul></ul>
  11. 11. Recipes Fresh. Fruit . Fast. <ul><li>Watermelon Slush </li></ul><ul><ul><li>-- 1/2 cup vanilla frozen yogurt </li></ul></ul><ul><ul><li>-- 1 cup chopped watermelon </li></ul></ul><ul><ul><li>-- 1/2 cup lemonade </li></ul></ul><ul><ul><li>-- 1 cup crushed ice </li></ul></ul><ul><li>Simply Summer Smoothie </li></ul><ul><ul><li>-- 1 banana </li></ul></ul><ul><ul><li>-- 1 cup fresh strawberries </li></ul></ul><ul><ul><li>-- 1 cup fresh blueberries </li></ul></ul><ul><ul><li>-- 1/2 cup fresh cherries </li></ul></ul><ul><ul><li>--1 cup crushed ice </li></ul></ul><ul><ul><li>-- 3/4 cp vanilla yogurt </li></ul></ul><ul><ul><li>-- 1/2 tsp honey </li></ul></ul><ul><ul><li>>> blend 90 sec on medium speed </li></ul></ul>
  12. 12. FRUZEES Fresh. Fruit . Fast. Smoothie Shop Thanks!

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