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Economic news a mixed bag
Milwaukee’s unemployment rate rose 60 basis points in the most recent data
from the BLS, and now stands at 5.6 percent. Year-over-year job growth was 0.9
percent. Wells Fargo recently announced that it will close its West Parkland
Home Lending Service Facility in northwest Milwaukee in July and cut 1,000
Milwaukee-area jobs. On a more positive note, Milwaukee’s urban core has been
successful in attracting new office tenants, including marketing firm Versant,
healthcare IT company ConsortiEX, and global manufacturing company Gardner
Denver, which relocated its headquarters from Wayne, Pa to 222 E. Erie Street
in the 3rd Ward.
Total jobs vs. unemployment rate
Source: Bureau of Labor Statistics
Milwaukee streetcar a potential driver for downtown Milwaukee
A controversial $123.9 million streetcar project was approved by the Milwaukee
Common Council in February. The project, which could commence in late 2015
would rely on federal funding and local TID funding. While it has its opponents,
there is also widespread support for the project and its potential economic
benefits. Johnson Controls Inc., which is considering a 50-story 1.1 million-
square-foot build-to-suit project near the lakefront has indicated that the streetcar
project would be a positive factor in its ultimate decision. The proposed initial
route would run from the Milwaukee Intermodal Station to the lakefront through
parts of the Third Ward and DowntownEast.
Milwaukee streetcar funding sources
Source: City of Milwaukee
Office to multifamily conversions reduce Downtown West vacancy
Despite slightly negative absorption, the Downtown West vacancy rate declined
from 27.3 percent in the fourth quarter of 2014 to 19.5 percent in the first quarter
of 2015. Conversions of two specific buildings from Class B office to multifamily
were largely responsible for this. The first is the vacant former Blue Cross Blue
Shield office building, a 249,334-square-foot building at 401 W. Michigan St. The
second is the 131,660-square-foot office building at 801 W. Michigan Street,
which was more than 50 percent vacant. Developers are repositioning
functionally obsolete office buildings into alternative uses which is taking
pressure off of the downtown office market and uncovering value for obsolete
office product.
Vacancy by submarket
Source: JLL Research
19.0%
Total vacancy
-2,832
Q1 2015 net absorption (s.f.)
4.0%
12-month rent growth
358,000
Total under construction (s.f.)
46.9%
Total preleased
Office Insight
Milwaukee | Q1 2015
Repositioning reduces Downtown vacancy
$54.9
$10.0
$9.7
$18.3
$31.0
$0
$20
$40
$60
Federal: ICE
Funding
Federal: TIGER
application
Local: Cathedral
Square TID
Local: Erie
Street TID
Local: East
Michigan TID
Funding Sources
17.9% 19.5%
10.2%
28.9%
24.0%
31.3%
41.6%
21.4%
6.0%
13.3%
18.9%
0%
25%
50%
In millions of $’s
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
660,000
680,000
700,000
720,000
740,000
760,000
780,000
800,000
unemployment rate
total jobs
Current conditions – market and submarket Historical leasing activity (s.f.)
Source: JLL Research Source: JLL Research
Total net absorption (s.f.)
Source: JLL Research
Total vacancy rate
Source: JLL Research
Direct average asking rent ($ p.s.f.)
Source: JLL Research
86,871
242,153
304,801
-2,802-50,000
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2012 2013 2014 Q1 2015
$16.71
$16.61
$17.66
$17.79
$16.00
$16.50
$17.00
$17.50
$18.00
2012 2013 2014 Q1 2015
20.3% 20.3%
19.3%
19.0%
16.5%
21.5%
2012 2013 2014 Q1 2015
Landlordleverage
Tenantleverage
Peaking
market
Falling
market
Bottoming
market
Rising
market
Non-CBD
2,196,884
2,638,546
2,313,561
385,037
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2012 2013 2014 Q1 2015
©2015 Jones Lang LaSalle IP, Inc. All rights reserved.For more information, contact: Abel Balwierz | +1 612 217 5136 | Abel.Balwierz@am.jll.com
CBD and Milwaukee market

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Office Insight Q1 2015 Milwaukee

  • 1. Economic news a mixed bag Milwaukee’s unemployment rate rose 60 basis points in the most recent data from the BLS, and now stands at 5.6 percent. Year-over-year job growth was 0.9 percent. Wells Fargo recently announced that it will close its West Parkland Home Lending Service Facility in northwest Milwaukee in July and cut 1,000 Milwaukee-area jobs. On a more positive note, Milwaukee’s urban core has been successful in attracting new office tenants, including marketing firm Versant, healthcare IT company ConsortiEX, and global manufacturing company Gardner Denver, which relocated its headquarters from Wayne, Pa to 222 E. Erie Street in the 3rd Ward. Total jobs vs. unemployment rate Source: Bureau of Labor Statistics Milwaukee streetcar a potential driver for downtown Milwaukee A controversial $123.9 million streetcar project was approved by the Milwaukee Common Council in February. The project, which could commence in late 2015 would rely on federal funding and local TID funding. While it has its opponents, there is also widespread support for the project and its potential economic benefits. Johnson Controls Inc., which is considering a 50-story 1.1 million- square-foot build-to-suit project near the lakefront has indicated that the streetcar project would be a positive factor in its ultimate decision. The proposed initial route would run from the Milwaukee Intermodal Station to the lakefront through parts of the Third Ward and DowntownEast. Milwaukee streetcar funding sources Source: City of Milwaukee Office to multifamily conversions reduce Downtown West vacancy Despite slightly negative absorption, the Downtown West vacancy rate declined from 27.3 percent in the fourth quarter of 2014 to 19.5 percent in the first quarter of 2015. Conversions of two specific buildings from Class B office to multifamily were largely responsible for this. The first is the vacant former Blue Cross Blue Shield office building, a 249,334-square-foot building at 401 W. Michigan St. The second is the 131,660-square-foot office building at 801 W. Michigan Street, which was more than 50 percent vacant. Developers are repositioning functionally obsolete office buildings into alternative uses which is taking pressure off of the downtown office market and uncovering value for obsolete office product. Vacancy by submarket Source: JLL Research 19.0% Total vacancy -2,832 Q1 2015 net absorption (s.f.) 4.0% 12-month rent growth 358,000 Total under construction (s.f.) 46.9% Total preleased Office Insight Milwaukee | Q1 2015 Repositioning reduces Downtown vacancy $54.9 $10.0 $9.7 $18.3 $31.0 $0 $20 $40 $60 Federal: ICE Funding Federal: TIGER application Local: Cathedral Square TID Local: Erie Street TID Local: East Michigan TID Funding Sources 17.9% 19.5% 10.2% 28.9% 24.0% 31.3% 41.6% 21.4% 6.0% 13.3% 18.9% 0% 25% 50% In millions of $’s 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 660,000 680,000 700,000 720,000 740,000 760,000 780,000 800,000 unemployment rate total jobs
  • 2. Current conditions – market and submarket Historical leasing activity (s.f.) Source: JLL Research Source: JLL Research Total net absorption (s.f.) Source: JLL Research Total vacancy rate Source: JLL Research Direct average asking rent ($ p.s.f.) Source: JLL Research 86,871 242,153 304,801 -2,802-50,000 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 2012 2013 2014 Q1 2015 $16.71 $16.61 $17.66 $17.79 $16.00 $16.50 $17.00 $17.50 $18.00 2012 2013 2014 Q1 2015 20.3% 20.3% 19.3% 19.0% 16.5% 21.5% 2012 2013 2014 Q1 2015 Landlordleverage Tenantleverage Peaking market Falling market Bottoming market Rising market Non-CBD 2,196,884 2,638,546 2,313,561 385,037 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 2012 2013 2014 Q1 2015 ©2015 Jones Lang LaSalle IP, Inc. All rights reserved.For more information, contact: Abel Balwierz | +1 612 217 5136 | Abel.Balwierz@am.jll.com CBD and Milwaukee market