J.L. Basbas, formerly known as Joanna Basbas, delves into aspects of her education and career journey as an aspiring Content Marketer.

1. Making moves to move as a Content Marketer.
Portfolio Project 2:
Developing Your
Personal Brand Canvas
By Joanna Basbas

2. A Full Sail student aspiring to make an impact highlighting as a Content Marketer.
Making moves to move
the eco-friendly industry
in a positive direction.
J.L. Basbas is currently
pursuing a Bachelor’s in
Internet Marketing through
Full Sail. This is only the
beginning of her journey.

3. Creative. Genuine. Motivated. Dreamer.
J.L. Basbas
Formerly known as Joanna Basbas, J.L. Basbas is an
aspiring Content Marketer on her way to alter the way
consumers shop by contributing her talents to eco-
friendly corporations. Born and raised in Eastern North
Carolina, Basbas has always valued family and nature’s
beauties. With a desire to do more to leave a positive
impact on the world around her, she went on to further
her education through Full Sail while rebranding herself
in the image she envisioned. Staying true to her roots, J.L.
Basbas approaches life obstacles with a positive mindset
and a creative, yet humble, perspective. Motivated to
continue to move in a positive direction, she will excel at
helping the eco-friendly industry to dream bigger.

4. J.L. Basbas + Skills
Currently posses skills such as: attention to detail, strong
work ethic, driven, self-starter, keen eye for visual/styled
creative and aesthetic, and strong writing, grammar and
editorial skills.
In pursuit of skills such as: BS in Internet Marketing,
proficiency in media distribution and channel insight,
proficiency in Microsoft Suite, data journalism and
stronger interpersonal skills.
**Sourced from LinkedIn.com via job search.

5. J.L. Basbas + Standing Out
As an aspiring Content Marketer, J.L. Basbas focuses
her time on her studies and further developing her
personal brand throughout all aspects of her life. She
holds years of experience in customer service and has
overcome obstacles when faced with work-related
difficulties. J.L. Basbas approach her work with a
determination to succeed to the best of her abilities.
Thinking outside-the-box, in regards to problem
solving, is one of Basbas’s strong suits. Among bring
her own creative approach to her work, Basbas exudes
loyalty and positivity. Her ability to foster personal
connections within the eco-friendly industry continues
to strengthen on a daily basis. J.L. Basbas will bring a
genuine and creative spin to any collaboration or
project within her field of expertise and in life.

6. J.L. Basbas: Credible + Trustworthy
Credentials
J.L. Basbas was recognized for her outstanding
customer service while employed at Sonic Drive-In in
April 2018. She began her residency at Full Sail
shortly after receiving a Certificate of Appreciation
from the Jacksonville Chamber of Commerce. During
her first few months at Full Sail, Basbas received the
Course Director Award in her Storytelling course.
Among the certificates and awards granted to J.L.
Basbas in the past, she continues to stay honest and
humble throughout her career. An outspoken
individual, Basbas will bring her employers and
clients a genuine perspective with a positive mindset.
**Sourced from JacksonvilleOnline.org and student email of J.L. Basbas

7. Promise of Dedication
In the same way artists show their dedication through
a beautiful take on a classic song or the interesting
mix of media on canvas, J.L. Basbas will show her
dedication to excelling as a Content Marketer by
putting her all into creating new perspectives on how
to approach digital marketing in today’s society. In an
ever-changing world, it is important to remain
innovative in your thought process. Aiming to
embody the innovative approach throughout her
work, she has a good understanding of brand strategy,
content best practices and content effectiveness. Her
dedication to receiving her BS in Internet Marketing
through Full Sail is equivalent to the dedication she
would show to aiding to the success of any
corporation or client she works with in the future.
Spreading love and a positive message of moving
forward, J.L. Basbas will set out into the world of
internet marketing specializing in content marketing.
**Sourced from LinkedIn.com via job search.

8. Like a web, we are all connected.
Networking +
Marketing
Currently active on Facebook, Instagram and Snapchat, J.L.
Basbas goes by the handle @iamjobaby. Through these social
media platforms, Basbas allows the world to take a look into
her journey to becoming an inspiring Content Marketer within
the eco-friendly industry. In 2019, J.L. Basbas created her
LinkedIn account and became a member of Shapr. Basbas uses
the combination of her social media accounts and professional
profiles to connect with other like-minded individuals within
the industry. With graduation at her heels, in December 2020,
Basbas plans to increase her network of colleagues by 25%.
She is hopefully that by remaining active on all platforms, in
relation to her field, she will be able to learn and grow merely
by the communication with other’s on similar career paths.
Sharing her passion with others will further help to foster her
Caregiver/Explorer personal brand as a Content Marketer.

9. Standing out with an outstanding work ethic and a fresh perspective of Content Marketing.
Still, I rise.
J.L. Basbas is unique in her approach
to her work. Bringing an original take
on her projects is her trade mark.
Conquering her dreams to change the
world as a Content Marketer, Basbas
brings a level of maturity to her work
unlike other candidates.

10. J.L. Basbas’s Positioning vs. The Competition
As a new member of the “30” club, J.L. Basbas may be slightly older and less
experienced in comparison to other candidates. Her work history has revolved
mainly around customer service positions and didn’t make a pivotal change until her
attendance at Full Sail. While pursuing her degree online, Basbas actively sought
internship opportunities in order to gain some experience related to her chosen field
of expertise. Her focus throughout her career journey will be primarily focused on
the eco-friendly industry, a quality that differentiates her from fellow students who
are focusing on the sports and entertainment industries. Once graduating, she will
have both a degree and a few years of experience under her belt. Although J.L.
Basbas may be a bit older than those also entering their career at the entry level, she
brings a strong sense of maturity to her work. She has grown to become committed
to her values in life and will bring that level of commitment to all her work. With a
willingness to continue to grow and learn on a daily basis, Basbas will prove to be
an excellent addition to any employer or client who put their faith in her talents.
**Sourced from LinedIn.com via keyword search.

11. Never go a day without learning something new.
Continuing on to
new horizons.
J.L. Basbas aims to continually stand
out amongst the crowd throughout her
educational journey as well as her
career. As an aspiring Content Marketer
in the eco-friendly industry, she
consistently seeking to improve her
skillset in related areas of internet
marketing.

12. Always Improving
Based off of the requirements of current jobs listed related to content marketing, J.L.
Basbas has a lot of room for improve on many of the skills that employers are seeking in
their candidates. Analytic journalism is an area which will be one of Basbas’s focuses as
she continues her education at Full Sail. The mastery of Microsoft Suite is also an area
that Basbas lacks expertise. Thanks to the many programs needed to complete
assignments in her Full Sail courses, she will perfect her ability to successfully create
Microsoft Suite documents as she continues her education. Through fully committing
herself to the comprehension of the material and how it applies to the world of
marketing will be the driving force to J.L. Basbas becoming proficient in the areas she is
currently lacking. While obtaining her BS in Internet Marketing, another requirement of
the content marketing positions currently listed, Basbas will proceed to work on another
area that is in need of improvement—her work experience in relation to internet
marketing. By actively seeking internship and entry-level opportunities, J.L. Basbas will
welcome any chance for growth as to beef up her experience within the marketing field.
**Sourced from LinkedIn.com via job search.

13. Reach beyond the stars.
J.L. Basbas +
Setting Goals.
Making moves to move forward. A statement of J.L. Basbas’s personal
brand. Through a combination of active networking and publishing
content related to her Caregiver/Explorer brand archetype, Basbas
plans to increase her LinkedIn connections and social media
followers by 25% on or before December 2020. Upon graduation,
she aspires to make an impact in the eco-friendly industry through
content marketing. Working for like-minded companies, such as
United By Blue, J.L. Basbas will continue to add valuable experience
to her background. Her hopes are to eventual start her own content
marketing company whose main clientele are companies who give
back to the world and those in it. Her content marketing company
will go by the name of Mahalo Marketing and will bring a sense of
gratitude to the clients it collaborates with. Working along side other
talented content marketers, J.L. Basbas successfully brings Mahalo
Marketing services worldwide by 2040. With writing a motivational
book—“Moving to Move”—in addition to her current ambitions,
Basbas’s passion within her career field has the possibility to bring
real change in the eco-friendly industry.

14. References
Dotdash. (2019). Content Marketing Manager. [online]. Retrieved from https://www.linkedin.com/jobs/view/1055256301/
The BOSS Group. (2019). Social Media Content Coordinator. [online]. Retrieved from https://www.linkedin.com/jobs/view/
1092684849/
TOMS. (2019). Social Media Marketing Manager. [online]. Retrieved from https://www.linkedin.com/jobs/view/1065189119/
Glassdoor. Dotdash [overview]. Retrieved from https://www.glassdoor.com/Overview/Working-at-Dotdash-EI_IE6718.11,18.htm#
Glassdoor. The BOSS Group [overview]. Retrieved from https://www.glassdoor.com/Overview/Working-at-The-BOSS-Group-
EI_IE242941.11,25.htm
Glassdoor. TOMS [overview]. Retrieved from https://www.glassdoor.com/Overview/Working-at-TOMS-EI_IE404724.11,15.htm
LinkedIn. Internet Marketing Students Chicago Illinois. [online search]. Retrieved from https://www.linkedin.com/search/results/
people/?keywords=internet%20marketing%20student%20chicago%20illinois&origin=CLUSTER_EXPANSION
Jacksonville Chamber of Commerce. (April 2018). Service Awards. Chamber Connection, pp. 12. Retrieved from http://
www.jacksonvilleonline.org/wp-content/uploads/2018/04/CTDN-00-A-04-09-2018.pdf
**All photos featured in this presentation were taken by J.L. Basbas