1. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
2. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Residents tend to leave the faucet sink on due to the fact that they’re not automatic
anymore. This wastes water and is detrimental to our environment.
3. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
4. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Design Tip: To encourage people to select an option or engage
in behaviors where the positive outcomes are delayed,
introduce present benefits to make the desired outcome more
appealing.
5. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Photomontage
6. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Photomontage
7. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Sticker on bathroom mirror
8. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Word Association
Simple
Adjective
easily understood or done; presenting no difficulty.
Arabic:
Spanish: sencillo
Japanese:
12. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Logotype Ideas
● Clear
● Concise
● Straightforward
● Short
● Easy to remember
● Clever
13. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Logotype Examples/Keywords
● Grit
● Able
● Light
● Conserve
14. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Logotype Justification
I wanted a name that was short and simple. ‘ElectroLight’ is a play on words that’s
not only easy to remember, but correlates to the functions of the product: “electronic”
+ “light”.
