slides for class

1. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal

2. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Residents tend to leave the faucet sink on due to the fact that they’re not automatic
anymore. This wastes water and is detrimental to our environment.

3. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal

4. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Design Tip: To encourage people to select an option or engage
in behaviors where the positive outcomes are delayed,
introduce present benefits to make the desired outcome more
appealing.

5. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Photomontage

6. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Photomontage

7. FA102C Izzy Saadeh Professor Klinkowstein
Behavior Design Research and Proposal
Sticker on bathroom mirror

8. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Word Association
Simple
Adjective
easily understood or done; presenting no difficulty.
Arabic:
Spanish: sencillo
Japanese:

9. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Word Association

10. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Sketches

11. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Logo

12. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Logotype Ideas
● Clear
● Concise
● Straightforward
● Short
● Easy to remember
● Clever

13. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Logotype Examples/Keywords
● Grit
● Able
● Light
● Conserve

14. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Logotype Justification
I wanted a name that was short and simple. ‘ElectroLight’ is a play on words that’s
not only easy to remember, but correlates to the functions of the product: “electronic”
+ “light”.

15. FA102C Izzy Saadeh Professor Klinkowstein
Nudge Design Logotype

16. FA102C Izzy Saadeh Professor Klinkowstein
Background Video Research

17. FA102C Izzy Saadeh Professor Klinkowstein
Background Video Research, Video Stills
https://www.youtube.com/watch?v=-R4EFr2rZDQ

18. FA102C Izzy Saadeh Professor Klinkowstein
Background Video Research, Video Stills
https://www.youtube.com/watch?v=KU3MrmEfUY8

19. FA102C Izzy Saadeh Professor Klinkowstein
Background Video

20. FA102C Izzy Saadeh Professor Klinkowstein
Storyboard #1

21. FA102C Izzy Saadeh Professor Klinkowstein
Storyboard #2

22. FA102C Izzy Saadeh Professor Klinkowstein
Storyboard #3

23. FA102C Izzy Saadeh Professor Klinkowstein
Display Print (Updated)

24. FA102C Izzy Saadeh Professor Klinkowstein
Audio Track (sound signature)
Software: Ableton Live 9

25. FA102C Izzy Saadeh Professor Klinkowstein
Motion Graphics Video (3 Seconds)

26. FA102C Izzy Saadeh Professor Klinkowstein
Motion Graphics Video (10 Seconds)