- The document discusses research for a mental health tracker smartphone app called Guardian. - Guardian would allow users to visually track their mental health metrics over time and receive feedback to enhance their well-being. - It would consider factors like work, activities, interactions, physical health, diet, exercise, and sleep. - The branding for Guardian is inspired by musician Billie Eilish and aims to portray a simple, straightforward message of looking out for the user's well-being.

1. Mental Health Tracker Via Smartphone Izzy Saadeh
FA 102A
Research and Speculative
Product/Service Development

2. Mental Health Tracker Via Smartphone Izzy Saadeh
Assignment 1, Research
“Why Generation Y Yuppies Are Unhappy”
https://waitbutwhy.com/2013/09/why-generation-y-yuppies-are-unhappy.html

3. Mental Health Tracker Via Smartphone Izzy Saadeh
Assignment 1, Research
“They’ve been led to believe, perhaps through overzealous self-esteem building
exercises in their youth, that they are somehow special but often lack any real
justification for this belief.”
https://waitbutwhy.com/2013/09/why-generation-y-yuppies-are-unhappy.html
(Image from the movie “Keith”)

4. Mental Health Tracker Via Smartphone Izzy Saadeh
Assignment 1, Research
“Anxiety isn’t just the fear of leaving the house, it can also be a fear of not
performing constantly in case people think you’re a failure. When society writes
off millennials, they do so at the cost of the mental health of a generation.”
https://www.huffingtonpost.com/entry/millennials-are-facing-a-mental-health-crisis-and_us_58b812f4e4b0e9d19b926583

5. Mental Health Tracker Via Smartphone Izzy Saadeh
Assignment 1, Research
The American Psychological Association have created a graph to visually show
the levels of stress millennials face versus previous generations.

6. FA102A Izzy Saadeh
Mental Health Tracker Via Smartphone
- Device that allows one to visually see their high and low points, and responds with effective feedback
to better enhance the user’s mental health
- Based off of work, activities, & interactions
- Includes physical health, diet, amount of exercise, sleep, etc.

7. FA102A Izzy Saadeh
Source for Brand Character Words
Billie Eilish

8. FA102A Izzy Saadeh
Naming Process
Generated name possibilities:
- Angel
- Guardian Angel
- Vigilante
- Safeguard
Selected Name:
- Guardian

9. FA102A Izzy Saadeh
Final Product/Service Name
Guardian
- Simple
- Short
- Straightforward
- Describes purpose of app: to look out for you and better your life

10. FA102A Izzy Saadeh
Brand Character Diagram Sketches

11. FA102A Izzy Saadeh
Brand Character Diagram

12. FA102A Izzy Saadeh
Assignment Three, Logotype Research, Word from Diagram
Mirror

13. FA102A Izzy Saadeh
Assignment Three, Logotype Research
Kelloggs
https://www.kelloggs.com/en_US/home.html
MTV
http://www.mtv.com/
Pinterest
https://www.pinterest.com/

14. FA102A Izzy Saadeh
Assignment Three, Logotype Sketches / Rough Design

15. FA102A Izzy Saadeh
Assignment Three, Finished Logotype