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Web AnalyticsFramework GuideNovember 8, 2012Rick Allen@epublishmedia
Web Analytics Framework    1          Business Objectives    2          Website Goals               Key Performance    3  ...
Web Analytics Framework    1   Business Objectives    2   Website Goals    3        Key Performance       What is the purp...
Web Analytics Framework    1   Business Objectives    2   Website Goals        Key Performance                            ...
Web Analytics Framework    1   Business Objectives    2   Website Goals                              What relevant web    ...
Web Analytics Framework    1   Business Objectives    2   Website Goals    3        Key Performance       How do you rate ...
Web Analytics Framework    1   Business Objectives    2   Website Goals        Key Performance                            ...
Web Analytics Framework (Sample 1)    1    Business Objectives   Reinforce online/offline advertising    2    Website Goal...
Web Analytics Framework (Sample 2)    1    Business Objectives   Generate leads    2    Website Goals         Increase new...
Web Analytics Framework (Sample 3)     1    Business Objectives   Engage community     2    Website Goals         Increase...
Learn more!A Web Analytics Framework for Content Analysis:http://mcont.co/XksiFKWeb Analytics 101: Definitions: Goals, Met...
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Web Analytics Framework Guide

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Web Analytics Framework Guide

  1. 1. Web AnalyticsFramework GuideNovember 8, 2012Rick Allen@epublishmedia
  2. 2. Web Analytics Framework 1 Business Objectives 2 Website Goals Key Performance 3 Indicators (KPIs) 4 Targets 5 Segments Source: http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/2
  3. 3. Web Analytics Framework 1 Business Objectives 2 Website Goals 3 Key Performance What is the purpose of Indicators (KPIs) your website? 4 Targets 5 Segments3
  4. 4. Web Analytics Framework 1 Business Objectives 2 Website Goals Key Performance What actions do you 3 Indicators (KPIs) want people to take on your website? 4 Targets 5 Segments4
  5. 5. Web Analytics Framework 1 Business Objectives 2 Website Goals What relevant web 3 Key Performance metrics can be used to Indicators (KPIs) measure your website 4 Targets goals over time? 5 Segments5
  6. 6. Web Analytics Framework 1 Business Objectives 2 Website Goals 3 Key Performance How do you rate Indicators (KPIs) success? 4 Targets 5 Segments6
  7. 7. Web Analytics Framework 1 Business Objectives 2 Website Goals Key Performance What visitor attributes 3 Indicators (KPIs) will provide meaningful insights? 4 Targets 5 Segments7
  8. 8. Web Analytics Framework (Sample 1) 1 Business Objectives Reinforce online/offline advertising 2 Website Goals Enhance online brand awareness Key Performance 3 Branded traffic Indicators (KPIs) 4 Targets 12,000 visits per month Traffic sources 5 Segments Converted visits8
  9. 9. Web Analytics Framework (Sample 2) 1 Business Objectives Generate leads 2 Website Goals Increase newsletter subscriptions Key Performance 3 Newsletter signup conversions Indicators (KPIs) 4 Targets 200 visits per month Visitor type 5 Segments Content type9
  10. 10. Web Analytics Framework (Sample 3) 1 Business Objectives Engage community 2 Website Goals Increase news consumption Key Performance 3 Visitor loyalty Indicators (KPIs) 4 Targets 50% repeat visits Student life content 5 Segments Student club content10
  11. 11. Learn more!A Web Analytics Framework for Content Analysis:http://mcont.co/XksiFKWeb Analytics 101: Definitions: Goals, Metrics,KPIs, Dimensions, Targets:http://mcont.co/PEinYe

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