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Applications & Infrastructure
as a Service
Ivan Kristo
Chief Financial Officer
Dell Annual EU Conference
London – UK, Dec. 02, 2008
COMPANY PROFILE
Core Business
Messaging
& mobility
Collaboration
Live
Communication
Infrastructure
as a Service
CRM 4.0
Managed
Services
Microsoft
Multi Platform
Global & Growing
GermanyHQ -BRUSSELS
Netherlands
Romania
India
Hong Kong
Australia
Sidney
Brasil
Planned early 2009
Head Quarter
Operated
Italy
Portugal
South Africa
Middle East
By end of 2009
France
Uruguay
Singapore
Spain
Canada
Speaker Profile – Ivan Kristo
• Current Functions
– Network Group Europe (NGE): CFO
– Digital Knowledge (NGB): Director
– TALLIC: Board Director
– itSMF Luxemburg: Board Director
• Background
– Business & service continuity manager
– Operational change, service desk & operations manager
– Board director at itSMF International & itSMF Belgium
– ITIL & IT Service Management trainer & consultant
– Project manager
ENABLING OUR FUTURE
Infrastructure Roadmap
From small scale to scaling flexibility
• 2005 – MS HMC 3.5 infrastructure [HP]
– 12 servers | 15 customers (Belgian SME’s)
– 500 Gb active storage capacity
• 2007 – MS HMC 4.0 infrastructure [Dell]
– 16 servers | 20 customers (international SME’s)
– 1 Tb active storage capacity
• 2008 – MS HMC 4.5 [Dell]
– 7 ESX servers | forecast 2009: 1.000 customers
– 8,4 Tb active storage capacity
• 2010 – Multi-continent Infrastructure
– Europe
– Asia
From Requirements to Solution
• Step 0 – BLUEPRINT / TOPOLOGY
– Services definition
– Hosting & connectivity
– Servers & storage
– Management, support & maintenance
• Step 1 – DEFINE & INVITE
– Key Selection Criteria
– Functional & non-functional requirements
• Step 2 – EVALUATE & COMPARE
– Server infrastructure
– Storage infrastructure
Step 1 – Blueprint / Topology
• Services, servers & storage layers
FrontEnd Layer
BackEnd Layer
Hosted
SharePoint
v3.0
Web-and
Application
hosting
ESX01
Dell PE2950III
Dual Quadcore 2,5Ghz – 32GB Ram
Hosted
Exchange 2007
ESX02
Dell PE2950III
Dual Quadcore 2,5Ghz – 32GB Ram
VirCenter01
Dell PE2950III
Dual Quadcore
2,5Ghz – 8GB Ram
Distributed storage
Dell EquallLogic PS5000XV
16x 300GB 15k SAS
ESX03
Dell PE2950III
Dual Quadcore 2,5Ghz – 32GB Ram
Distributed storage
Dell EquallLogic PS5000E
16x 250GB 15k SAS
Office
Communication
2007
CRM
4.0
Central
Management
HMC 4.5
Step 1 – Blueprint / Topology
• We choose VM Ware as software to virtualise, because:
– It has a proven track in our business
– It is mature today
– It is well supported globally
• Why not Xen (at the time being)?
– Less in line with our functional requirements
– Far weaker proven track in our business
• Why not Microsoft’s Hyper-V?
– No proven track
– Requires us to pioneer => the opposite of our customers’ needs
Step 2 – Define & Invite
• Key Selection Criteria
• Stability
• Capacity & performance
– Scalability
– Usability (raw to effective capacity)
– Throughput speed
– Redundancy
• Manageability
• Compatibility with hosted applications
• ISCSI
• Additional software
e.g. snapshot, replicator, back-up,
monitoring, management, reporting
• Power consumption
• Cooling
• Quotation by 3rd parties (operations)
• Official benchmark reports
• Reference cases
• Specific selection criteria domains for storage
Step 2 – Define & Invite
Step 3 – Evaluate & Compare
We virtualized because ...
• Our products & services support our customers’ business
growth. We are to ensure them:
– High availability & continuity
– Performance & scalability
– Rapid recovery capability
• We are a profit company, so:
– Customer satisfaction is KEY
– Ratio “cost/benefit” is important to us
– Value for money, today and over the next 3 years
Something on your mind...
• Speak out !
• Or else ... Let’s meet after the session
• No time? Then contact us
Network Group (HQ)
CEO: Richard Kloosterman
E-mail: Richard.Kloosterman@NetworkGroupEurope.com
Mobile: +40 74 826 08 37
CTO: Johan Vansimpsen
E-mail: Johan.Vansimpsen@NetworkGroupEurope.com
Mobile: +32 473 895 677
CFO: Ivan Kristo
Network Group Germany
MD: Jean-Claude Gutzeit
E-mail: Jean-Claude.Gutzeit@NetworkGroupEurope.com
Mobile: +49 172 726 4387
Network Group Netherlands
MD: Gert Bos
E-mail: Gert.Bos@NetworkGroupEurope.com
Mobile: +31 6 389 300 63
Network Group Pacific
MD: Eric vander Staay
E-mail: Eric.vanderStaay@NetworkGroupEurope.com
Phone: +61 08 9223 9301
Network Group Belgium
MD: Ivan Kristo
E-mail: Ivan.Kristo@NetworkGroupEurope.com
Mobile: +32 477 797 724
Network Group Latin & South America
MD: Rui Monteiro
E-mail: Rui.Monteiro@NetworkGroupEurope.com
Phone: +55 11 8790 5906
Network Group Asia
MD: Marc Schlaghecke
E-mail: Marc.Schlaghecke@NetworkGroupEurope.com
Phone: +85 2 21483423
20081202 Dell Conference

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20081202 Dell Conference

  • 1. Applications & Infrastructure as a Service Ivan Kristo Chief Financial Officer Dell Annual EU Conference London – UK, Dec. 02, 2008
  • 3. Core Business Messaging & mobility Collaboration Live Communication Infrastructure as a Service CRM 4.0 Managed Services Microsoft Multi Platform
  • 4. Global & Growing GermanyHQ -BRUSSELS Netherlands Romania India Hong Kong Australia Sidney Brasil Planned early 2009 Head Quarter Operated Italy Portugal South Africa Middle East By end of 2009 France Uruguay Singapore Spain Canada
  • 5. Speaker Profile – Ivan Kristo • Current Functions – Network Group Europe (NGE): CFO – Digital Knowledge (NGB): Director – TALLIC: Board Director – itSMF Luxemburg: Board Director • Background – Business & service continuity manager – Operational change, service desk & operations manager – Board director at itSMF International & itSMF Belgium – ITIL & IT Service Management trainer & consultant – Project manager
  • 7. Infrastructure Roadmap From small scale to scaling flexibility • 2005 – MS HMC 3.5 infrastructure [HP] – 12 servers | 15 customers (Belgian SME’s) – 500 Gb active storage capacity • 2007 – MS HMC 4.0 infrastructure [Dell] – 16 servers | 20 customers (international SME’s) – 1 Tb active storage capacity • 2008 – MS HMC 4.5 [Dell] – 7 ESX servers | forecast 2009: 1.000 customers – 8,4 Tb active storage capacity • 2010 – Multi-continent Infrastructure – Europe – Asia
  • 8. From Requirements to Solution • Step 0 – BLUEPRINT / TOPOLOGY – Services definition – Hosting & connectivity – Servers & storage – Management, support & maintenance • Step 1 – DEFINE & INVITE – Key Selection Criteria – Functional & non-functional requirements • Step 2 – EVALUATE & COMPARE – Server infrastructure – Storage infrastructure
  • 9. Step 1 – Blueprint / Topology • Services, servers & storage layers FrontEnd Layer BackEnd Layer Hosted SharePoint v3.0 Web-and Application hosting ESX01 Dell PE2950III Dual Quadcore 2,5Ghz – 32GB Ram Hosted Exchange 2007 ESX02 Dell PE2950III Dual Quadcore 2,5Ghz – 32GB Ram VirCenter01 Dell PE2950III Dual Quadcore 2,5Ghz – 8GB Ram Distributed storage Dell EquallLogic PS5000XV 16x 300GB 15k SAS ESX03 Dell PE2950III Dual Quadcore 2,5Ghz – 32GB Ram Distributed storage Dell EquallLogic PS5000E 16x 250GB 15k SAS Office Communication 2007 CRM 4.0 Central Management HMC 4.5
  • 10. Step 1 – Blueprint / Topology • We choose VM Ware as software to virtualise, because: – It has a proven track in our business – It is mature today – It is well supported globally • Why not Xen (at the time being)? – Less in line with our functional requirements – Far weaker proven track in our business • Why not Microsoft’s Hyper-V? – No proven track – Requires us to pioneer => the opposite of our customers’ needs
  • 11. Step 2 – Define & Invite • Key Selection Criteria
  • 12. • Stability • Capacity & performance – Scalability – Usability (raw to effective capacity) – Throughput speed – Redundancy • Manageability • Compatibility with hosted applications • ISCSI • Additional software e.g. snapshot, replicator, back-up, monitoring, management, reporting • Power consumption • Cooling • Quotation by 3rd parties (operations) • Official benchmark reports • Reference cases • Specific selection criteria domains for storage Step 2 – Define & Invite
  • 13. Step 3 – Evaluate & Compare
  • 14. We virtualized because ... • Our products & services support our customers’ business growth. We are to ensure them: – High availability & continuity – Performance & scalability – Rapid recovery capability • We are a profit company, so: – Customer satisfaction is KEY – Ratio “cost/benefit” is important to us – Value for money, today and over the next 3 years
  • 15. Something on your mind... • Speak out ! • Or else ... Let’s meet after the session • No time? Then contact us
  • 16. Network Group (HQ) CEO: Richard Kloosterman E-mail: Richard.Kloosterman@NetworkGroupEurope.com Mobile: +40 74 826 08 37 CTO: Johan Vansimpsen E-mail: Johan.Vansimpsen@NetworkGroupEurope.com Mobile: +32 473 895 677 CFO: Ivan Kristo Network Group Germany MD: Jean-Claude Gutzeit E-mail: Jean-Claude.Gutzeit@NetworkGroupEurope.com Mobile: +49 172 726 4387 Network Group Netherlands MD: Gert Bos E-mail: Gert.Bos@NetworkGroupEurope.com Mobile: +31 6 389 300 63 Network Group Pacific MD: Eric vander Staay E-mail: Eric.vanderStaay@NetworkGroupEurope.com Phone: +61 08 9223 9301 Network Group Belgium MD: Ivan Kristo E-mail: Ivan.Kristo@NetworkGroupEurope.com Mobile: +32 477 797 724 Network Group Latin & South America MD: Rui Monteiro E-mail: Rui.Monteiro@NetworkGroupEurope.com Phone: +55 11 8790 5906 Network Group Asia MD: Marc Schlaghecke E-mail: Marc.Schlaghecke@NetworkGroupEurope.com Phone: +85 2 21483423