2. TABLE OF CONTENTS
INTRODUCTION
01 PROBLEMS VS SOLUTION
02
MARKET SIZE & TAM
04
GO-TO-MARKET
STRATEGY
06
TRACTION
08
TARGET CUSTOMERS
03
SWOT ANALYSIS
05
BUSINESS/REVENUE
MODEL
07
PREDICTION GROWTH
09 THE ASK
10
OUR COMPANY
11 OUR TEAM
12
3. Mindset Business & Entrepreneurship Ltd (A.K.A. MBE Academy) is a
vocational training institute that aims to eradicate youth
unemployment in Nigeria through skill acquisition, craftsmanship
and entrepreneurship training to high school leavers and
unemployed graduates so that they can own their businesses and be
financially independent.
INTRODUCTION
4. 42.5% Youth unemployment and 21.0%
youth under-employment rate
Meaning 4 out of every 10 Nigerian youths
are unemployed.
• We Offer vocational education to
build human capital for self-reliant
and job creation.
PROBLEMS SOLUTIONS
PROBLEM VS. SOLUTION
02
6. TARGET CUSTOMERS
Gender and Age
31-35
26-30
21-25
15-20
Spend and Interest
70%
30%
30%
We are targeting high school leavers,
unemployed graduates youths.
03
7. MARKET AND TOTAL
ADDRESSING MARKET (TAM)
MARKET SIZE (137,596,595.52
TOTAL ADDRESSABLE MARKET
YOUTH UNEMPLOYMENT: 92,092,209.6
YOUTH UNDER-EMPLOYMENT: 45504385.92
$2,751,931,910.4 dollars
04
8. SWOT ANALYSIS
s
Team and Experiences
STRENGTHS
Funding
WEAKNESSES
w o t
High Unemployment rate
OPPORTUNITIES
Pandemic
THREATS
05
9. GO-TO MARKET STRATEGIES
WHAT: Rebrand vocational education,
entrepreneurship and
craftsmanship
HOW: We partner with various
trainers to deliver our training via
apprenticeship program.
We use our web portal to onboard trainers
and trainees. We offer trainees admission,
orientation class, matriculation, apprenticeship
training and convocation.
WHY: To provide skill acquisition in
an exceptional way that add
pride and prestige to
vocational education.
WHEN: April 2022
RESULT:
Over 100 trainers
are onboarded and
trainees are
submitting their
application
06
10. BUSINESS/ REVENUE MODEL
2000 annually N75,000,000
Estimated no. of trainees
Average fee
Annual Revenue
N100,000
We take a 25% commission on each trainee
07
13. THE ASK
We are seeking to raise ten million
naira (N10,000,000)
• Purchase of
Training
Equipment and
workshop
• Administrative
Cost
• Marketing
• Software
development
5% 20%
55%
20%
10
USE
OF
FUND
14. Mindset Business & Entrepreneurship (MBE) Ltd is
a registered company in Nigeria. The Academy
is registered with and recognised by the
Agency For Adult and Non-formal Education
(AANE) of the Akwa Ibom State Ministry of
Education.
OUR COMPANY
11