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China is not for everyone
Peggy Mizrahi
Manager, China Unit
• Visa application
• Special tips for exhibitors
• Airports and taxi fare
• Phrase book
• Useful sentences
• General tips ...
Role of the China Unit
• Promote
• Facilitate
• Advance
• Mediate
Role of the China Unit
• Advice
• Prevent
• Avoid
• Alleviate
China is not for everyone
• Complexity
• Costly
• IP violation
• Local rules
• Unpredictability
• Cultural gap
Are you ready for China?
Checklist
• Your existing competitors in the Chinese
market
• Your competitive edge and disadvantage
• Your core IP
• Your...
E-Commerce Platform - Jungle
• Diverse products
• Fierce competition
Intellectual Property
• Example: Selfie stick
Copycat
Localization
• Example: Facekini, Anti-radiation apron
-Chinese customers
depressed and spoiled at the same time
Choice
China is not for everyone - peggy Mizrahi
China is not for everyone - peggy Mizrahi
China is not for everyone - peggy Mizrahi
China is not for everyone - peggy Mizrahi
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China is not for everyone - peggy Mizrahi

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China is not for everyone - peggy Mizrahi

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China is not for everyone - peggy Mizrahi

  1. 1. China is not for everyone Peggy Mizrahi Manager, China Unit
  2. 2. • Visa application • Special tips for exhibitors • Airports and taxi fare • Phrase book • Useful sentences • General tips for business trips in China
  3. 3. Role of the China Unit • Promote • Facilitate • Advance • Mediate
  4. 4. Role of the China Unit • Advice • Prevent • Avoid • Alleviate
  5. 5. China is not for everyone • Complexity • Costly • IP violation • Local rules • Unpredictability • Cultural gap
  6. 6. Are you ready for China?
  7. 7. Checklist • Your existing competitors in the Chinese market • Your competitive edge and disadvantage • Your core IP • Your potential sales channel • Your after-sale customer support • Your Chinese market budget
  8. 8. E-Commerce Platform - Jungle • Diverse products • Fierce competition
  9. 9. Intellectual Property • Example: Selfie stick
  10. 10. Copycat
  11. 11. Localization • Example: Facekini, Anti-radiation apron
  12. 12. -Chinese customers depressed and spoiled at the same time
  13. 13. Choice

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