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Emerging Technologies for Visual Communication

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Presentation at World Communication Forum Barcelona.
The regional meeting of WCF of DAVOS.
May 23 at CCCB, Barcelona.
#WCFDavos @AR_BCN

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Emerging Technologies for Visual Communication

  1. 1. Emerging Technologies for Visual Communication Augmented & Virtual Reality, Wearable Glasses & Video-mapping Isidro Navarro Augmented Reality Barcelona , La Salle Campus Barcelona World Communication Forum – Barcelona Centro de Cultura Contemporanea de Barcelona CCCB
  2. 2. INTRODUCTION AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO AUGMENTED REALITY BARCELONA 2
  3. 3. INTRODUCTION AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO AR market studies Augmented & Virtual Reality markets = 1.06 Billion $ (2018) “Virtual Reality & Augmented Reality Market – By Technology (Mobile & Spatial AR, Semi & Fully Immersive VR); By Sensors & Components (Accelerometer, Data Glove, HMD, ICs); By Applications (Medical, Military, Gaming), By Geography (2013 – 2018) ”, published by MarketsandMarkets 3 WEB
  4. 4. INTRODUCTION AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO AUGMENTED REALITY Real world connected to virtual world in real-time VIDEO
  5. 5. INTRODUCTION AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO VIRTUAL REALITY Immersive experiences for users in gamming and marketing 5 VIDEO
  6. 6. INTRODUCTION AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO INTERACTION Interactivity could be the key to engage consumers into new shopping experiences 6 WEB VIDEO
  7. 7. INTRODUCTION AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO SECOND SCREEN Extra contents using smartphones or tablets 7 VIDEO
  8. 8. INTRODUCTION AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO ACTUALITY IN EYEWEAR GLASSES ‘AR will be the magic key for smart glasses’ Joshua Flood, ABI Research at insideAR 2013 8 VIDEO
  9. 9. INTRODUCTION AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO Google Glass EVOLUTION 9 WEB
  10. 10. INTRODUCTION AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO NEXT STEP GOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices 10 WEB
  11. 11. DEVELOPMENT AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO SOFTWARE DEVELOPMENT KIT - SDK 11 METAIO ARPA - SDK WIKITUDE - SDK CATCHOOM
  12. 12. APPLICATIONS AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO CAR INDUSTRY METAIO Hands-Free Car Manual 12 WEB VIDEO
  13. 13. APPLICATIONS AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO NAVIGATION ARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions. 13 WEB VIDEO
  14. 14. APPLICATIONS AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO EUROLEAGUE BASKETBALL Fans experience can be improved with unique points of views 14 WEB VIDEO
  15. 15. APPLICATIONS AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO PUBLISHING LAYAR app for augmented contents and interactive printings 15 WEB VIDEO
  16. 16. APPLICATIONS AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO SMART GLASSES IN AVIATION INDUSTRY 16 VIDEO
  17. 17. APPLICATIONS AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO TOURISM The history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life. 17 WEB VIDEO
  18. 18. APPLICATIONS AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO EDUCATION Andrew V. Heuvel – class of physics in remote with glasses 18 VIDEO
  19. 19. APPLICATIONS AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO TRANSLATOR WORD LENS translates in real-time with Augmented Reality 19 WEB VIDEO
  20. 20. APPLICATIONS AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO HELPING DISABLED PEOPLE Smart glasses devices can break new frontiers for people with disabilities. 20 VIDEO
  21. 21. AUGMENTEDREALITYBARCELONA.COM @AR_BCN Emerging Technologies for Visual Communication By ISIDRO NAVARRO ISIDRO NAVARRO @inavarrod 21 Thank you!

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