3. Shiseido’s International Expansion 1929-- Started business in Taiwan 1936-- Exported products to te US to be sold at Mark Cross on 5 th Avenue, N Y. 1957-- Established Taiwan Shiseido 1962-- Established Shiseido Hawaii, Inc. 1965-- Started marketing in the US and established Shiseido Cosmetics (America) Ltd 1968-- Opened first beauty center in Hong Kong and established Shiseido Costmetici (Italy) S.p.A. 1972-- Established Shiseido Thailand Co., Ltd 1980-- Formed a 50/50 joint venture with Pierre Fabre SA and established Shiseido France SA and Established Shiseido Germany GmbH. 1986-- Acquired Carita SA, a French beauty salon in Paris and established Shiseido U.K. Co,Ltd. 1988-- Purchased Zotos International 1990-- Established Beaute Prestige International SA (BPI) in Paris, France. 1991-- Established Shiseido Liyuan Cosmetics Co. Ltd. 1996-- Purchased the North American Hair Salon Division of Helene Curtis Inc. from Unilever 1997-- Formed Shiseido Korea Co, Ltd as a partnership with the Pacific Group, a South Korean cosmetics maker. 1998-- Established Shanghai Zotos CITIC Cosmetics Co. Ltd in China. 2000-- Acquired French skin-care brand Decleor, US makeup brand Nars, and US men’s skin-care brand Zirh. 2001-- Acquired US brand Joico.