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Sephora.pptx

  1. Sephora - Hansleen
  2. Operates over 2700 stores in 35 countries. First store established in New York in 1998.
  3. Campaigns • Black beauty campaign launched by Sephora to celebrate countless black traditions. It promotes racial equality in beauty and retail sector. • The other campaign “The ultimate power of Beauty” was launched that delivered strong and ambitious view of beauty.
  4. Social Media Reach Instagram – 21M followers . LinkedIn – 1.5 followers. Facebook – 19M followers. Twitter – 2.3M followers.
  5. Influencer Marketing Created Influencer partnership with enthusiasts of make-up world. #sephorasquad created the content for the brand. Influencers of different skin tones choices, nationalities and hair textures creates content for the customers and review sephora products.
  6. Sephora has huge customer-based target market, audience and customers. Digital space used by sephora has stand itself out in the market which its sales and outstanding performance in the market shows.
  7. Thank you..!
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