"New Product Development" Final Presentation
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Brenda is an exhausted 26-year-old woman who has traveled from Edinburgh to New York City and has a lengthy layover at 30th Street Station. She is tired, hungry, and needs to use the bathroom but finds her heavy luggage oppressive to drag around. Brainstorming ideas led to prototyping a portable luggage cart called Carre that would give travelers more freedom and control over their luggage during layovers. Key features of Carre include a cup holder tray, hinge, hand brake, and RFID chip for security. Feedback indicated travelers would pay to rent such a cart. Carre aims to be the best luggage storage option for fulfilling essential needs while waiting at the station.
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"New Product Development" Final Presentation
- 2. BRAD N.Y.C.
- 4. 1 HOUR & 30 MIN LATER 1 HOUR & 30 MIN LATER.
- 5. 3 HOUR & 25 MIN LAYOVER .
- 6. 8 HOUR & 10 MIN LATER.
- 7. 1 HOUR & 25 MIN LAYOVER.
- 8. 1 HOUR & 32 MIN LATER.
- 16. THE PROBLEM
- 17. What If?
- 18. EmpathyMap I’m tired anxious hungry tired I’m exhausted Waiting with the luggage excited Wanting to pee stuck desperate Standing by herself Where is the closest bathroom? I have to carry my luggage down the stairs? I don’t want to bring my luggage into a bathroom.. But I really have to pee! That hamburger looks SO good… man, I’m hungry! 30th st station is so beautiful, I wish I could explore! I’m SO exhausted. Is it safe here? I hate all this stupid luggage- why do I always bring so much stuff? I can’t wait to see Brad!! That man looks suspicious… I really want a hamburger It’s annoying to drag this stuff around Kicking her luggage to push it
- 19. POV Brenda, an exhausted 26 year-old woman who’s had a long day of travel from Scotland, needs to get essential things done but her oppressive luggage is weighing her down.
- 20. HMWs: increase her feelings of safety and control when having to keep track of valuables in her luggage as she navigates through a foreign place? decrease the anxiety she feels over the aching feeling of “needing to pee badly” in her bladder and not wanting to bring her cumbersome luggage with into the bathroom? decrease the longing that she feels as she watches people bringing back delicious food, while she is trapped on a bench? increase her confidence so that she feels like she can comfortably navigate the station and enjoy the surroundings?
- 21. Brainstorming
- 23. Prototype Identify a variable: 1) Ideal Size (36x18x36) 2) Function
- 25. CART DESIGN + FEATURES 1) Cup- holder Tray 2) Hinge
- 26. CART DESIGN + FEATURES Open Hinge Function
- 27. CART DESIGN + FEATURES 1)Hand break 2) Radio Frequency Identification Chip
- 28. PLACEMENT
- 29. STORAGE
- 30. Ticket
- 31. FEEDBACK “Having a portable cart to store your extra luggage in would be a major asset at 30th street station.” -Alexis “Being able to rent a mobile cart for how ever long you need it would be greatly beneficial for a traveler with a lot of luggage and has a lengthy stay at 30th street.” -Tyler “Travelers with luggage would absolutely pay for the services of Carre enabling them to move freely through the train station during there stay.” -Dominic
- 32. Positioning Statement Carre is the best luggage storage option because it gives 30th st station travelers the freedom to fulfill essential needs while waiting for their train.
- 33. Behavioral & Physical Characteristics Behavioral characteristics: Product Characteristics:
- 34. Competitor Service for Amtrak users to take their luggage directly to the train platform A passenger can only use this service when their Amtrak train is coming in A Traveler can not use the Redcap service for their own personal use
- 35. FINANCIALS
- 38. QUESTIONS?