A short overview of what makes a good social media post and what are areas that can be improved. This covers examples that deliver quality graphics and copy, and few examples that need more consideration.

1. Social Media Case
Study
Kali Kardas, 2018

2. Overview
What makes a GOOD
social media post?
BRAND
ALIGNMENT
VISUAL
APPEAL
USER
ENGAGEMENT

3. Daymond John
Facebook
Uses video, a higher engagement
format
Mentions his user name for other
platforms to encourage new followers
Simple caption
Strong message
Represents his gritty entrepreneur brand
image
Picture is clear, audio is good.
Link to post

4. Duolingo
 Using brand colors
and graphics
 Encourages new
ways to use the
app
 Clear
communication

5. Cisco
 Uses platform to engage
and celebrate employees
all over the world
 Fun picture but still
keeping relevant to the
work Cisco does
 Well composed photo
 Tags the employee who
originally posted

6. Room to Improve
The next few examples are posts
that could have done better

7. Indeed
ØGraphic is mostly words, which is known
to decrease engagement
ØMany negative comments with no
responses shows either poor or no
community management
ØDoes not ask for user input, or give a call
to action such as “Read our list!”, etc.

8. International Foodservice
Distributors Association
ØGraphic is mostly words, which is known
to decrease engagement
ØContent is somewhat relevant, but from
another source that isn’t tagged
ØNo additional insight or questions in the
caption
ØZero likes, comments, shares