1. By Bruce Judson

3. Characteristics:
1)Started with a minimal
investments
2)Run by a small number of people
3)Founder doesn’t set out to create
a small business

4. 1)Focus on reducing the risks
2) Never get too far ahead of your
customers
3) Create the ability to scale
4) Maintain an experimental attitude
5) Take yourself off the clock
6) Only use off-the-shelf products
and services

5. Choose your business idea
What do you do best?
Doesyour idea fit with your
core competence?

6.  Leverage your core competence
through relentless repeatability
 Identify the important metrics
 Make time work for you
 Take advantage of the benefits of
scale
 Follow the 60% Rule
 Build for flexibility
 Make your own luck

7. 1)Extraordinary risk is essential to
success
2)Real businesses are funded by
venture capital
3)The size of employee parking lot
matters

8. Trust and
coordination
Define
outsourcing broadly
The brain vs. the
arms and legs
Plan for and expect
evolution
Remember, simplicit
y always wins
Monitor competitors

9.  Don’t quit until you have no time to
sleep
 What do you tell your boss?

10. You gain strength, courage, and
confidence by every experience
in which you really stop to look
fear in the face… You must do
the thing which you think you
cannot do.
Eleanor Roosevelt