2. Content marketing involves the
creation and sharing of interesting,
relevant, and compelling forms of
content…
…with the purpose of engaging and
interacting with current and
prospective clients.

3. Because it…
Informs and educates your audience
Attracts and nurtures leads; keeps you
top of mind with clients
Allows you to showcase your thought
leadership to the marketplace
Keeps prospects engaged at every point
throughout the buying cycle
Provides content your clients and
prospects are already looking for
Aids with organic Search Engine
Optimization.

15. Message-driven
strategy that starts with
blogging.
Establish social presence
Monitor & manage
Measure results; analyze findings.
GOALS: provide consistent voice, grow
fan base, improve SEO for brand, establish
thought leadership in your space.

16. S

17.  Raise
the profile organization among target market in the
form of media coverage and editorial mentions.
 Create
target list of “first score” publications, develop
media list, take advantage of editorial calendars, utilize
natural opportunities, make our own news!
 Promote
blog posts to local media for story pitches.
 Digital “backlinks”
 Talk
improve organic Google rankings
about PR opps on Facebooks; use social opps to
create PR events