Peter Kjaer. BattleSouls Post Launch.
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Presentation from GrowingGames Aarhus, June 27, 2016. Pixeleap moved from Mobile to PC Development and released BattleSouls on Steam in May 2016. How did the product launch go, and how does the team keep their customers engaged?
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Peter Kjaer. BattleSouls Post Launch.
- 3. Pixeleap • Shipped 9 games • Shipped BattleSouls in May • Improving BattleSouls • Pitching for new projects
- 4. Post Mortem • What Went Wrong • Retention • Underestimating the competition • What Went Well • Open Development • Production
- 6. Underestimating the competition • A lot of similar games came out • We needed more of everything • Free is not enough
- 7. Production • We build an online multiplayer game • On time and on budget • We did a lot of prioritizing • Sticking with Unity • Coupling employees and outsourcing
- 8. Why Open Development • Better Games • We are a very small team • Marketing • We have limited budget • Community • The more the merrier • Sharing • Give back to the community
- 9. Early Testing • On location tests • Going where the testers are • Closed alpha as soon as possible • Asking dedicated testers to help us • Open Beta • Opening up for critical mass testing • Launch • Live ops is still a testing phase
- 11. Community Status Then • Reddit ~ 28 subscribers • TigSource ~ 2 comments • Player.me ~12 followers • Twitch ~ 140 followers • Youtube ~ 20 subscribers • Twitter ~ 750 followers • Facebook ~ 480 likes
- 12. Community Status Now • Reddit ~ 28 subscribers • TigSource ~ 5 comments • Player.me ~16 followers • Twitch ~ 170 followers • Youtube ~ 112 subscribers • Twitter ~ 870 followers • Facebook ~ 1.200 likes • Newsletter ~ 9.950 subscribers
- 13. Open Development • We changed our patching procedures • We upgraded all the artwork • We are keeping skills that we might not have • We are sticking with our vision!
- 14. Sticking With The Vision • Fast Paced Action • Don’t make decisions that slows down the game • Fun With Friends • Make teamwork shine • Don’t let one player have fun at the expense of others • Class Change Is King • Changing your class should always be a good choice
- 15. Summing Up • Start community work early • Test early and often • Stick with the tools you know • Never tell me the odds!