Intelligence Node’s Spikes and Dips series presentation is to put online retail price movements in the context of macroeconomic factors. It is aimed at enabling brands and retailers understand how macroeconomic factors influence their day-to-day retail pricing strategies.

1. Spikes & Dips July 2016:
State of Ecommerce
in the US
Retail Industry Statistics

2. Overview
The goal of Intelligence Node’s
Spikes and Dips series is to put online retail price movements
in the context of macroeconomic factors.
It is aimed at enabling brands and retailers understand how
macroeconomic factors influence their day-to-day
retail pricing strategies.

3. The Spikes & Dips series tracks the retail price changes of unique product baskets
spread across online retailers using proprietary real-time retail analytics software.
It covers the top 1000+ leading North American e-commerce retailers and 1Billion
products daily, using real time data.
Methodology

4. Understanding The Market

5. Product Listings online cumulatively dropped by 19% across the major categories
Beauty Care, Fashion & Home Décor: Average 22% Decrease MoM
 Fashion: Dropped by 11%
 Home Décor: Fell by 9% as compared to an Increase of +4% in May 2016
 Beauty & Care: Negative trend continues, since May, falling to -14% in July
 Electronics: Saw minimum decrease of 3% MoM
Retail Insights Across Categories

6. Amazon retained top spot with product listings going up by nearly 25% of the combined
catalog in July.
SKUs Added:
 Home & Décor: Nearly 35%
 Fashion: About 31%
 Electronics: 22%
Retail Insights for Brands
65% of the total US catalogue was listed under the categories Fashion and Home &
Décor

7. Number of Products

8. Amazon at the Top Spot: Product Listings

9. US Catalog Listing

10. Average Prices increased across all major categories after a steep decline in June
Price Change:
 Home & Décor: Increased by 14%
 Fashion: Grew by 15%
 Electronics: Modest increase of only 3%
Price Movements

11. Average Price & Discount

12. Average Price Change by Retailers

13. What is Trending?
Various price, discount and catalog movements were studied to discover trends across various categories

14. Insights by Player: Amazon vs. Walmart
Study of Retailers who witnessed a rise in average prices across categories.

15. Amazon Wins The Race
The overall price on Amazon was 5-6% higher than that on Walmart.

16. Conclusion
The activity stabilized in July, in preparation for the
heavy discount season to come next quarter.
Retailer focus was on increasing profit margins and
adapting to the holiday season.
Intelligence Node can provide highly targeted insights
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