Post career case study. Chris Iwelumo and The Integrity Club work together on securing media career and second income.

1. Client Profile
Chris Iwelumo
• Retired Professional
Footballer
• Work began September 14’
Objectives
• Increase & manage social
media profile
• Develop a profile to secure
long-term income from
media career & events
• Re-brand & optimise
Twitter page
• Build credibility as football
pundit
• Develop set of brand
values and communicate
these to the media and
public
@Chris_Iwelumo
Twitter:
A strategy was set to achieve three key objectives:
1) To develop an engaged online community to share Iwelumo’s
insight
2) Build a digital presence to support media career
developments
3) To devise strategy and implement second career in the media
sector
Key Results:
- Over 900 minutes of live football co-commentary experience
- Co-hosted prime time radio shows with Matt Holland on
TalkSPORT
- Anchorman for Stoke City FC’s new TV channel
- SoccerAM appearance
- Analyst on BT Sport
- High profile guest spot on SportsBar (TalkSport)
- Guest on BBC Radio 5 Live
- Guest on SportTonight TV
- Corporate events for brands & broadcast partners
ChrisIwelumo
Pre-launch stats (31/10/14):
Followers: 3,800
Average organic reach:
800
Stats on (15/01/15):
Followers: 9,600
Average organic reach:
14,000
+ 153%
Secured high profile media work with TV
and Radio broadcasters within 8-weeks of
retiring
Case Study: Developing Iwelumo’s media
career
ChrisIwelumo.co.uk
integrityclub.co.uk
Supported & guided
Iwelumo in his media
degree

2. @Chris_Iwelumo
ChrisIwelumo.co.uk
integrityclub.co.uk
ChrisIwelumo
Case Study: Developing Iwelumo’s media
career
Stoke City TV presenter Co-commentary
Brother corporate event
(St George’s Park)
BT Sport
TalkSport co-host
Co-commentary
Corporate Event
• Complete digital services
package
• Website Development
• Second career development
• Advisory on business
opportunities & investments
• Brand endorsements
• Online reputation manage-
ment
• Crisis mangement
• Public relations support
Services
• Extensive media partners
• Full training programme for
media developments
• Guidance on transition from
playing to media
• Full website services
Neil@integrityclub.co.uk
07885 295 194
Ehsen@integrityclub.co.uk
07825 156 298
Contact Us
The Integrity Club