The Integrity Club Hector Bellerin Case Study

1. Client Profile
Hector Bellerin
• Arsenal FC Player
• Spanish U21 International
• 20-years old
• Work began November 14’
Objectives
• Increase & manage social
media profile
• Develop unique content to
increase fan sentiment &
engagement
• Re-brand & optimise
Facebook page
• Develop Bellerin as a
fashion influencer
• Develop set of brand
values - communicate
these to the media and
public
@HectorBellerin
Case Study: Developing Bellerin’s profile
Twitter:
A strategy was set to first provide fans insight into Hector’s
fashion influences and then provide credibility for the Bellerin
brand in the fashion sector.
1) To develop a community engaging with Bellerin’s profiles
discussing his fashion image
2) Attract fashion media in the short-term
3) Secure brand endorsements in the long-term.
A strategy was set to provide Arsenal fans with in the moment
content for them to engage with and positively build emotions
for Bellerin.
Working with Arsenal, we were able to provide fans with live
post-match and training content ahead of games increasing
the fan sentiment towards the club and player with unique and
creative captions and imagery.
By working with us, Arsenal now value Bellerin as a young
savvy social media user to promote positive brand messages
for the club - increasing his media value.
Pre-launch stats (31/10/14):
Followers: 49,000
Average likes: 2,800
Stats on (1/1/16):
Followers: 782,000
Average likes: 45,500
+1495%
Instagram:
Pre-launch stats (31/10/14):
Followers: 114,000
Average organic reach:
22,000
Stats on (1/1/16):
Followers: 416,000
Average organic reach:
902,000
HectorBellerin Facebook.com/HectorBellerin
+264%
www.HectorBellerin.com

2. Brand Deals
@HectorBellerin HectorBellerin Facebook.com/HectorBellerin
Case Study: Developing Bellerin’s profile
Pre-launch stats (31/10/14):
Followers: 1,200
Average likes: 50
Stats on (1/1/16):
Followers: 203,000
Average likes: 10,700
Facebook
Bellerin’s profile development
A strategy was set to:
1) Re-brand Facebook page to meet the agreed brand strategy
and values.
2) Optimise & verify Facebook page, ensuring fans searching for
Bellerin would find the correct profile.
3) Organically increase social media numbers
+16816%
Neil@integrityclub.co.uk
07885 295 194
Ehsen@integrityclub.co.uk
07825 156 298
Contact Us
Soccer Bible Magazine
‘The Futures Edition’ TrendSet UK
‘Urban Fashion’
Website Development bllrnTV
Online TV Channel
www.HectorBellerin.com
Through securing two brand
deals Hector’s ROI was over
300% within 6-months
Brand ambassador
role to promote the
new Black Ops III
game.
PUMA Athlete