1. Dan Biddle
Digital / Innovation / Strategy
danbiddle@gmail.com / 07590665000
SUMMARY:
A highly creative individual with a proven record in strategic planning, innovation and leadership in
digital media across UK and global teams. Led TV and video strategies over a period that saw
Twitter’s user numbers double in UK. Passionate digital advocate with exceptional public
speaking / pitching abilities and sound editorial judgment. Fascinated by new technologies and
platforms – dedicated to translating these into applications for media businesses, brands and
consumers.
CORE SKILLS:
Strategic planning
Creative leadership
Partnerships development
Negotiation
Global team leadership
Digital content
Presentations and public speaking
Digital / Social Media strategy
Community Management
Communication
Advocacy and influencing
Managing individuals and teams
EMPLOYMENT:
Director of Strategic Innovation – Twitter UK (February 2016 to present)
Leading Twitter UK's media strategy and innovations to drive new opportunities for Twitter and its
media partners across Sport, eSports, News, Entertainment and emerging digital talent. Creating
stronger, broader Twitter partnerships that incorporate growth, revenue and measurement for
Twitter and UK Media partners.
• Lead a team of digital and social media creatives’ strategic planning
• Setting key objectives and targets for Twitter Media
• Identify and develop strategic opportunities for the business: eSports, emerging digital talent,
Smart Cities, user growth pilots etc.
• Develop strategic partnerships across international production companies (eg Fremantle Media,
Endemol Shine, Zodiak Media, BBC Worldwide…)
• Present at major creative industry events (MIPTV 2016, Future Broadcasting 2016; Filmteractive
2016 etc.)
• Drive internal development of Twitter Media tools (new apps and features for media partner use
• Competitor analysis / M&A opportunities
• Supporting sales and brand strategy initiatives
Director of Broadcast Partnerships – Twitter UK (Feb 2015 to Jan 2016)
Senior member of the global Twitter Media team; leading creative initiatives and strategy for Twitter
and TV. Working with UK broadcasters, producers and creators in TV and Radio, to drive greater
audience engagement and loyalty and increased impact/reach for content and revenue through
effective use of the Twitter.
• Drove TV strategy across global Twitter Media teams

2. • Developed and managed key relationships between UK broadcasters and Twitter: BBC, ITV,
Channel 4, Sky etc.
• Introduced Twitter voting for UK TV shows (XFactor, BRIT Awards…)
• Led strategic partnerships between Twitter and key UK TV brands: eg: XFactor, Strictly Come
Dancing, The Apprentice, The Voice UK, Big Brother, Comic Relief, etc.
• Developed and managed Twitter - Eurovision Song Contest partnerships, driving 20%+ year on
year growth delivering mutual revenue from social video.
• Presented Twitter x TV strategy and best practices to key industry events: MIPCOM, Future
Broadcasting, IBC, Promax, C21 Digital…
• Trained VIP / talent in use of Twitter
• Liaised with external social media agencies to maximise Twitter use and delivery in TV and
brands campaigns (Eastenders 30th Anniversary, Radio One, ITV2 rebrand…).
Led the Global Twitter Media Team as Global Chair for Television, building best practice and
connected strategies for Twitter x TV across the world.
Broadcast Partnerships Manager – Twitter UK (Aug 2012 to Jan 2015)
Similar to above: principle contact and support for UK Broadcasters and Producers delivering
compelling social content that connects with audiences to increase engagement, brand loyalty,
viewing figures and revenue.
• Supporting creative uses of the Twitter platform on TV and Radio to activate the multi-screening
audience.
• Providing creative campaigns, support and training for broadcasters, producers and TV / Radio
talent in the UK.
• Led development and broad adoption of Kantar Media’s Twitter TV ratings for the UK broadcast
industry.
• Developed the BRIT Awards partnership – leading to public Twitter voting and revenue delivery.
Editorial Lead for Social Media – BBC (Nov 2011 to Aug 2012)
Strategic and editorial lead for Social Media activity across BBC TV and online
• Responsible for BBC TV Social Media Strategy.
• Principal contact for development and sign-off of all social media for BBC TV productions to
highest possible standards on bbc.co.uk and off-site social networks and platforms (eg The
Voice UK; Planet Earth LIVE; Stargazing LIVE; Springwatch; Free Speech).
• Managed internal communications for TV Productions around social media.
• Managed a team of Social Media specialists, advising and supporting TV and online
productions.
• Managed cross product relationships - editorial and technical teams delivering social /
personalised content and platform for bbc.co.uk.
• Delivered consultation and support to BBC and independent production teams to produce
exceptionally connected and social media-focused programming
• Training BBC and external staff in managing brands and communities on social media platforms.
(BBC Production MDPE Masters course; College of Journalism Social Media.)
Social Media Producer – BBC (March 2010 to Nov 2011)
• Support and facilitate productions in the effective, measurable use of Social Media across the
BBC Television and Multiplatform productions.
• Oversee and manage development of social media production proposals on and off bbc.co.uk
• Collaborate across teams and genres to produce compelling social media offers for BBC
programmes and brands including: Nature UK, Stargazing Live, Outcasts, Becoming Human,
Strictly, BBC Food.
• Design and deliver training for users of social media platforms on and off bbc.co.uk (eg Twitter,
Facebook, Flickr, Cover it Live)
• Facilitating change management sessions for BBC Vision staff moving into 2012
• Managing delivery of moderation of communities and blogs incoming to BBC platforms
• Liaising with independent productions working with BBC brands online.

3. Development Producer – BBC (November 2009 – March 2010)
Working for BBC Vision Multiplatform Products Development. Led innovation projects for the web
and mobile. Working closely with BBC Commissioners and Numiko and Cimex, developed a
location-based AR mobile app and a cross-channel Arts portal.
Social Media Producer – Virtual Revolution, BBC (April 2009 – November 2009)
Working closely with the TV production team, I was the Social Media and Blog Producer for the
BAFTA and Digital Emmy Award-winning cross-platform BBC2 documentary: Virtual Revolution.
• Developed the Virtual Revolution blog;
• Delivered 99 blog posts over the course of the production.
• Commissioned and edited guest blog posts from tech luminaries.
• Developed and managed the production’s Twitter feed @bbcdigrev (including arranging our live
tweeting with TX using the first ever onscreen hashtag #bbcrevolution), a Flickr Group, Delicious
links and YouTube activity.
• Managed the media output for free rushes clips delivered online and the video competition to
accompany those open source rushes.
Online Development Producer, BBC TV (Dec 2008 – March 2009)
Delivering compelling development ideas for BBC TV Factual productions. Produced propositions
for a variety of programmes and online products across genres.
Assistant Content Producer, BBC Food (Oct 2005 – Dec 2008)
Created and maintained all content (videos, recipes, newsletters, message boards, mobile platform
content etc.) and systems (recipe search database, mini-sites, additional projects). Liaised
between content editorial, design and engineering staff. Also hosted the BBC Food online
community.
UK Training Coordinator, Shelter (March 2003 – Feb 2005)
Responsible for the planning, development and co-ordination of all public training programmes for
Shelter staff and third party organisations.
Foyer Federation (May 1998 – March 2003)
For vulnerable young people’s charity, Foyer Federation, responsible for supporting the expansion
and maintenance of the UK Foyer network, coordinating regional staff, managing the UK
membership, and designing training programmes for housing and training staff. Introduced and
developed the Foyer Federation’s social media strategy.
EDUCATION
Manchester University - 2.1 English Literature & Language BA (hons)
Worcester Sixth Form College – 3 A-levels (A,B,B)
King’s School Worcester – 8 GCSEs (A-C)
HONORS AND AWARDS
Best New Media - BAFTA Television Awards 2010 (Virtual Revolution)
Best Digital Program: Non-Fiction "Virtual Revolution" - Digital Emmy 2010
Listed in top 50 VOD Professionals 2014-2016
BIMA Hot 100 2015
Outstanding references available upon request