Final file world's 10 best fitness and gym franchises to open in 2021(1) compressed

The Right Place to Achieve your Fitness Goals.
Diana Williams
Founder and Managing Director
Womenʼs Health Clubs
www.insightssuccess.com
2021 | VOLUME-04 | ISSUE-02
WORLD'S 10 BEST AND FRANCHISES TO OPEN IN 2021
FITNESS GYM
Eating Right
The role of appropriate
nutrition in a ﬁtness regime
Consume Wisely
Health and ﬁtness content on
social media – a boon or a bane?

The year 2020 may not have been good for the
fitness industry but this year definitely looks
promising.
The health and fitness industry were doing great with
more and more people becoming conscious about
their fitness levels, their bodies and with innumerable
options to participate in the humongous number of
events. But just as the industry was going great guns,
it was in for a rude shock. The advent of corona virus
pandemic and its newer mutations that followed
changed the fitness landscape unexpectedly. The
physical fitness centres came to a standstill.
We have never been so acutely conscious of our health
and fitness as we have been during the ongoing
pandemic. For one thing has been made large and
clear that the age-old adage ‘health is wealth’ is to be
taken seriously. No amount of wealth can save your
life if you are not healthy.
Last year was challenging for every sector but
particularly for the fitness industry it was a big
setback since any fitness activity is based on
inhalation and exhalation, and the mandatory social
distancing was not possible in gyms. Also, when
lockdowns were lifted for brief periods, it was not
practical to sanitize every equipment and every nook
and corner of the gym after a handful of people used
them and the next few waited for their turn. It was
also not possible to keep a tab of whether a person
was infected or not. Gyms did resort to online
EDITOR’S DESK
A Bright Future Awaits Fitness
and Gym Franchises
Diana Williams
FITNESS GYM
Eating Right
Consume Wisely

sessions and continued with training their members. Not
everyone had equipment at home or alternatives for
exercising and hence other forms of exercises became more
popular.
Third degree training, functional training, calisthenics,
isometrics, and plyometrics, cross-fit and the like were
earlier considered as anti-gym training, which are now
trends that have become a rage among amateurs as well as
elite sportspersons. Owing to the ongoing pandemic and the
subsequent lockdowns these fitness regimes have
dominated the fitness landscape. Gym closures had affected
the fitness scenario to a major extent. Virtual gyms took
over since physical gyms had to go sabbatical. Yoga and
mind-body training have also become a rage this pandemic.
Abrupt halt in gym training also led to activities like
cycling, running, and walking or exercising outdoors if the
government of the country permitted.
More changes are expected in the world of fitness post-
pandemic. A huge shift to cater to the needs of the fitness
enthusiasts is expected this year.
But this year is also expected to see opening of gyms and
people will be more eager to hit the floor after a year.
People are bored of exercising indoors and alone, as many
may not have the liberty to go outdoors depending upon the
restrictions imposed by the government.
The world of fitness has evolved and transformed like never
before. While during the past decade we saw a revolution in
the fitness industry with many hitting the gyms for their
fitness goals, this year revolution of a different kind is
expected.
The footfalls in gyms that have opened are gradually
trickling and are expected to rise. This is the most
advantageous period for gyms to open the doors to
franchises and recover the lost time and revenue.
Some of the gyms that stood the test of time and chose to
stay in the market with ways that the new normal imposed,
are ready to invite franchises. We chose few such gyms and
fitness centres for our latest edition of Insights Success –
World’s 10 Best Fitness and Gym Franchises to Open in
2021.
Have a healthy read!
Sumita Sarkar

08
Cover Story

3ʳᵈ Degree Training
Taking your ﬁtness journey
to the next level
22 26
34 36
MADabolic
Strength-driven
Approach Improving Fitness
Angelaʼs Swim School
Guiding Aspiring Swimmers
towards Zeniths
USA Ninja Challenge
Empowering and Guiding the
Younger Generation
towards a Fit Future
18
Eating Right
30
Consume Wisely
Health and ﬁtness content
on social media – a boon or
a bane?
Articles
C T E S
O N N T

sales@insightssuccess.com
April, 2021
Circulation Manager Tanaji
Research Analyst Eric Smith
Editor-in-Chief Sumita Sarkar
Anish Miller
Senior Editor
Jenny, Michael
Business Development Executives
Managing Editor
Sherin Rodricks
Business Development Manager
Abhishaj Sajeev
Art & Design Head Asha Bange
Art & Design Assistant
Deepanjali Jena
Visualiser David King
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Co-designer
Art & Picture Editor
Priyanka Rajage
Marketing Manager Joseph D'souza
Technical Consultants Pratiksha, Aditya, David
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executives Gemson, Renuka
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Amol Wadekar
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Management Brief
Company Name
Angela Wilson
Founder and CEO
Curves
curves.com
Fernwood Womens
Health clubs
fernwoodfitness.com.au
MADabolic
madabolic.com
The Exercise Coach
exercisecoach.com
rd
3 Degree Training
3rddegreetraining.ca
Cia Athletica
ciaathletica.com.br
Angela’s Swim School
angelasswimschool.co.uk
Planet Fitness
planetfitness.com
3rd Degree Training's goal is to help clients work on their
fitness in a way which makes sense to the individual and their
increasingly busy lifestyle.
Angela's Swim School is committed to offering swimming
lessons to all ages and abilities, including adults, and helping
everyone learn to swim to a high standard.
Cia Athletica is one of the best and most complete gym
franchise with activities for the whole family, from toddlers to
grandparents.
Curves has been a leader in women’s fitness, helping millions
of women get stronger and healthier.
Fernwood is renowned for its excellent customer service,
premier facilities and special female touches, and is recognised
as the leader in women’s health and fitness in Australia.
MADabolic's signature intervals are designed to increase
strength, torch body fat and promote lean athletic muscle.
Planet Fitness is one of the largest and fastest-growing
franchisors and operators of fitness centers in the United States.
The Exercies Coach helps people achieve the personal health
and fitness results that matter most to them with just two, 20-
minute workouts per week.
Steven Collette
Co-Founder and CEO
Train Learn Go
trainlearngo.co.uk
USA NInja Challenge
usaninjachallenge.com
Train Learn Go is a Mobile Personal Training and Nutritional
consultancy franchise.
USA Ninja Challenge is a kids obstacle course based fitness
program. With progression based teaching during hour long
classes and camps we work with kids ages 4-15.
Monica Marques
Owner/Partner
Lisa Russell
Senior Marketing
Manager
Diana Williams
Founder and Managing
Director
Brandon Cullen
Chief Concept Offcier
Mike Hamilton
COO
Brian Cygan
CEO
Adam Host
Operations Head
Jorgen Strycharz
Marketing Ninja

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Diana Williams
FITNESS GYM
Eating Right
Consume Wisely

Fitness Regime
IN
A
Nutrients are defined as the compounds in food
substances that are essential in regulating
chemical processes, providing our bodies with
energy, and essentially maintaining a healthy lifestyle.
Some of the major nutrients are carbohydrates, lipids,
proteins, vitamins, minerals, and water. These nutrients
have different properties that affect our health and fitness
in various ways.
Nutrition can be defined as the ‘science of food’ and its
relationship to health for the body to use it for the purpose
of growth, metabolism, and repair. In order for our bodies
to function properly, the human body processes the
nutrients from the food we consume. Hence, the food we
consume determines the body’s health and fitness from
the inside as well as the outside.
Nutrition plays a vital role in maintaining a fit body, as
the food we eat affects how we look and feel. Based on
various studies, nutrition is far more important than
regular exercise and has a greater impact on the body.
If you don’t maintain a regular balanced intake of
nutrients, no matter how often you hit the gym, it will
barely make an impact. There are studies that incline
towards the rule of maintaining an 80% nutrition to a
20% fitness regime in order to achieve your body/health
goals. These studies are solely based on the fact that
calories are easier to consume than to burn.
While maintaining a fitness routine it is essential to
maintain a balanced, varied, and moderated diet as well.
These two factors must go hand in hand, because if the
body consumes energy in the form of carbs, protein or fat
and that energy isn’t used for metabolism, growth or
physical activities, it will be stored as body fat.
Excess nutrients in the body can also have negative effects.
Saturated fats, also known as ‘bad fats’ contribute to plaque
formation in the arteries and therefore lead to
cardiovascular diseases. Similarly excess sodium (salt) and
other nutrients may lead to health issues like, high blood
pressure, obesity, and various other health related issues.
A study done by WHO shows that in 2016, over 340 million
children and adolescents in the age categories of 5-19 years,
suffered with obesity and being overweight. The same study
in 2019 showed an estimate of 38.2 million children in the
same category facing the same issues.
Therefore, it is necessary to eat right as it helps in reducing
body fat, losing a few pounds, feeling more confident and
reducing the risk of certain illnesses and diseases. There are
super foods and antioxidants like peanut butter and
quercetin that are advised by many nutritionists and fitness
professionals all around the world.
18 | April 2021 | www.insightssuccess.com

These nutrients help your body get essential fats and
healthy carbs while increasing your metabolism rate and in
turn boosting your fat burning percentage. They are used by
many professional athletes as well as they help with
reducing muscle inflammation and improves their athletic
performances.
The list of recommended super foods and antioxidants may
vary from nutritionist to nutritionist, but they all agree that
in order to maintain a healthy body (inside and outside),
they have proven to be an essential requirement.
Similarly, the requirement of nutrition differs from person
to person based on their body types. The more active a
person is, the more energy their body will require. Hence it
is important to consult proper designated physicians,
nutritionists, and health experts in order to be able to reach
the desired goal.
At the same time, it is also vital to do your research on the
same topic because certain diet plans that don’t match with
your body type and requirements, while implementing
weight loss, may also have different side effects on your
mental and physical health.
Some of the side effects emanating from wrong nutrition
and diet plans are health issues such as depression, sleeping
disorders, constipation, acid reflux, etc. Some diet plans can
also affect the health of your heart, the energy level, less
muscle growth, and brain functioning.
Registered dietician, Cheryl Mussatto says, “If carbs are
strictly reduced, the brain will be cut off from its main
energy source, which can drastically alter brain functioning.
One such change can occur with serotonin, a chemical
produced by the brain. Serotonin regulates our sleep cycle,
mood and appetite, all of which will be noticeably altered
along with experiencing brain fog”.
Hence, to reiterate, it is important to understand your body
and its requirements for different sources of nutrients like
‘super foods’ and ‘fitness foods’. Doing this will help you
ensure a healthier body and mind and achieve your fitness
goals.
In addition, good nutrition, while helping you achieve your
fitness goals, also reduces the risk of diseases by boosting
immunity and improves your general well-being.
- Arran Calvert

The fitness industry has been through
quite a bumpy ride since the
coronavirus pandemic. However, 2021
looks promising to the fitness industry
specially for non-traditional gyms and
franchises. Franchises are paving the
way for a new and improved way for
people to work out, stay fit and healthy.
Gym franchises are combating the
issues stirred by the coronavirus
pandemic head on. Fitness companies
and gyms are now promoting a ‘no
equipment necessary’ concept that is
proving to be taking the fitness
industry by storm.
While researching on this topic even
further for our edition titled, World’s
10 Best Fitness and Gym Franchises
to Open in 2021 we encountered a
fitness company with similar concepts
rd
and an insightful ideology known as 3
Degree Training.
In the following interview, Steven
rd
Collette, Co-Founder and CEO of 3
Degree Training shares with us in
detail about the company’s journey in
the Fitness Industry and his opinions
about the market that the company
caters to along with their franchise
options.
Below are the highlights of the
interview:
Give us a brief overview of your
company, its vision, and its journey
since inception.
We’ve been described before as the
anti-gym. It’s a place where anyone of
any age or fitness level can come into a
non-intimidating atmosphere and
achieve their health goals, whatever
they may be. When you walk into one
of our studios, you’re never on your
own. We motivate and support our
members every step of the way.
rd
When we created 3 Degree Training
11 years ago, we started with 10
members in the field. From the very
beginning, we have strived to be
different from the rest. We have always
maintained a grassroots and personal
approach in treating our members.
Our belief has always been putting
people first. Since the very first day
that they walk through our doors, our
staff has always greeted our members
with a smile. We strive to ensure that
everyone feel comfortable from the
very moment that they walk in and that
their health goals are achievable.
We started franchising slowly back in
2013 in Atlantic Canada. Our low cost,
easy to operate system allows franchise
partners to be in business for
themselves but never by themselves
while operating a system that has been
proven to work.
Please list the popular solutions that
make your franchise standout from
the competition.
It really comes down to our core values
– motivation, accountability, and
community. We’re all about helping
our members stay accountable to their
goals and be their healthiest selves. By
having such a personal approach, our
clients are more motivated to stay on
top of their goals and we find ourselves
with long term clients because of it.
We’re the type of gym where you don’t
have to be in shape to join. Where you
can find yourself working out by all
shapes, sizes, ages, and levels of fitness
and still feel like you belong to a
motivating and welcoming fitness
community.
What competitive advantage does a
prospective franchisee receive when
they become a part of your
company’s franchise chain?
rd
At 3 Degree Training, we’re all about
opportunities. A good example is that
all of our current franchise partners are
multi-unit owners. Having a low-cost
entry allows for our franchise partners
to enter new markets and grow their
businesses.
Our franchise model also allows for a
semi-absent owner model, where you
don’t have to be a personal trainer or
Taking your fitness journey to the next level
World's 10 Best Fitness and Gym Franchises to Open in 2021

Steven Collette | Co-Founder and CEO
rd
fitness instructor to own a 3 Degree Training franchise.
We provide personalized training to help our partners
operate a successful business through building a team and
giving them the tools, they need to achieve their own
successes.
As the co-founder and CEO, what is your opinion on the
impact of the current pandemic on the fitness industry
and its franchising market?
There’s no question that the fitness industry has been very
impacted by covid-19. Fortunately, we’ve been able to
adapt and innovate with the pandemic by launching our
online virtual model. This has been critical to not only our
business but is also supporting our members through these
stressful times by continuing to motivate them and provide
them with ways to stay moving and healthy from home.
Our slogan is ‘your body is your gym’, and the virtual
rollout really allowed our members to stay active with our
no-equipment necessary approach.
Moving forward, as vaccination plans rollout the fitness
industry will explode. There’s never been a better time to
get into the fitness industry.
In your opinion, what could be the future of the fitness
industry post the COVID-19 pandemic?
We are social creatures and given all of the isolation we’ve
all experienced in the post COVID-19 pandemic times,
there will never be a more important time for our
communities to come together. While our spending habits
rd
have certainly changed, the boutique fitness like 3 Degree
Training will continue to be a place where members can
come together and thrive as they work towards their health
goals. It’s because of this that we will see the boutique
fitness industry skyrocket.
If given a chance, what is the one thing that you would
change about the franchising ecosystem in the fitness
industry?
A lot of companies focus on fitness professionals as
franchisees, but it’s also why a lot of them don’t reach their
full potential. We focus on business owners who have a
passion for fitness and helping people while also focusing
on hard working and passionate business owners who see
that the fitness industry is a fantastic investment.
As an established business leader, what would be your
advice to the budding entrepreneurs aspiring to venture
into the fitness services or franchising industry?
th
The franchise industry is the 12 largest industry in Canada.
Why it’s so successful is because it mitigates the risks of
At 3rd Degree Training, we’re
all about opportunities. A
good example is that all of
our current franchise
partners are multi-unit
owners.
“
“

entrepreneurship. Rather than building
a new business from the ground up,
entrepreneurs can focus their efforts on
executing the framework of an existing
successful business. The focus moves
from growing your business rather than
establishing your business.
How do you envision sustaining your
company’s competency in this ever
cutthroat and volatile business
ecosystem? Where do you see your
company in the next five years?
It’s always maintaining core values.
You can watch the competition but
keep the focus on your business and
your customers.
In the next five years, we expect to see
exponential growth across Canada,
U.S., and U.K.
Exhibiting Excellence
rd
“I joined 3 Degree Training in January
2012. I planned to only do one round but
have never left. Since joining I’ve
graduated university, got married, and had
3 children. 3rd Degree Training continues
to challenge me and keep me accountable
through all of life’s changes. I’ve learned
rd
over the years what a big part 3 Degree
Training plays in both, my physical and
mental health. I have become friends with
some amazing people and I’m proud to be
rd
a part of the 3 Degree Training Family”
–
rd
Miranda, 3 Degree Training, Stratford.
rd
“Our journey as a 3 Degree Training
Franchise partner has been amazing. We
fell in love with the fun, vibrant, and
motivating brand from the start. The core
values of the brand really spoke to us and
has allowed us to love what we do every
rd
day. The 3 Degree Training franchise
model has allowed us to successfully grow
and expand with continuing support from
our franchisors and other franchise
partners. We couldn't be prouder to be a
part of this emerging brand and the
success to come” rd
– Holly Isnor, 3 Degree
Training Multi-Unit Franchise Partner.

Swimming is known to be the fourth most popular
physical activity and one of the best cardio
exercises for all age groups. Whether you are a pro
or a novice, a professional or someone who simply loves
the activity, you will need an experienced coach to help
you perfect the sport.
Angela's Swim School is one such training institute that
offers lessons to children and adults of all ages with
effective techniques. We delved deeper into the training
institute and here is what we learnt.
Following are the excerpts from the interview:
Give us a brief overview of your company, its vision,
and its journey since inception.
We are now a franchised limited company created by a
former Team GB international swimmer, Angela
Wilson, Founder and CEO. What begun with one
instructor in one pool has become a major provider of
swimming lessons, that has taught thousands of children
to swim. We offer classes to children from four months
old, with some provision for adults. Under normal
business conditions currently around 3,500 swimmers
join us each week for term-time lessons in 20 locations.
Opportunities for further franchise expansion will allow
us to extend our reach beyond our current locations in
London and the South East of England.
Please list the popular solutions that make your
franchise standout from the competition.
We're the swim school that gets results. Our own unique
swim teaching syllabus and badge reward scheme,
Swimstylers, reflects the training and experience of
Angela's own professional career. The syllabus helps
beginners of all ages, even babies, to master our four
pillars of learning to swim:
Ÿ relaxation
Ÿ body position
Ÿ breathing
Ÿ technique
Turning away from unrelatable animal characters, the
Swimstylers are inspirational child role models who
demonstrate how young swimmers get from absolute
beginners to ultimately achieving 1500m, equivalent of a
mile. Our syllabus is achievement led, with distance
rewards at each level. For the best learning experience,
we only ever offer small class sizes.
What competitive advantage does a prospective
franchisee receive when they become a part of your
company's franchise chain?
We offer a complete and tested package of franchisee
features and support, as well as full use of our long-
established brand. The franchise will be backed by our
in-depth knowledge of the sport and the best guidance in
how to run a successful franchise within it. With access
to US-based management expertise we ensure that our
standard compliance, development and marketing
methods continue to fully comply. Also, 2021 will see
the launch of our brand new online, interactive booking
and e-commerce platform.
As the Founder-CEO, what is your opinion on the
impact of the current pandemic on the fitness
industry and its franchising market?
Even before the disruptions of the current pandemic
struck, figures showed that about half of the UK's under-
12s can't swim. We hear that the US finds itself in a very
similar situation. Now that our pools are reopening after
having been closed for much of the past year the interest
in having swimming lessons hasn't reduced. In fact, it's
looking like it might have actually increased. Parents
Guiding Aspiring Swimmers towards Zeniths
ANGELA'S SWIM SCHOOL

really value the opportunity to get their children
exercising – especially as we're all so well aware how
interconnected positive physical and mental health can
be. As a swim school, we genuinely believe that
franchises are a great first step to improving health at a
national level, as learning to swim not only saves lives
but it's a fantastic sport to build and maintain fitness.
In your opinion, what could be the future of the
fitness industry post the COVID-19 pandemic?
The general mood seems very positive – in our business
it really does sound and feel that people want to put the
recent past of lockdowns and restrictions behind them.
Instead, there's a keen interest in getting life back on
track and doing exercise for real. Online classes just
aren't just the same. No amount of bath-tub splashing can
make up for the feeling of being fully stretched out and
supported by water. Also, as we get used to living with
COVID-19 and future pandemics there will be wider
understanding of how to safely conduct lessons with
minimal disruptions.
If given a chance, what is the one thing that you
would change about the franchising ecosystem in the
fitness industry?
It would be a huge benefit to the industry if there was a
quality standard (a kitemark) that franchisees could
achieve – in the same way that hotels have their star
No amount of
bath-tub
splashing can
make up for the
feeling of being
fully stretched
out and
supported by
water.
“
“
ratings. It's a fact - not all swim schools are based on the
same levels of sport knowledge and teaching experience.
If this could be more easily reflected to clients, it would
clearly identify premium products and help potential
customers appreciate what sets the businesses apart from
one another. This would greatly assist marketing within
the fitness industry. Plus, it would give clients greater
confidence, so they do not have to choose on location,
price and word of mouth alone.
Angela Wilson | Founder and CEO

As an established busines leader, what would be your
advice to the budding entrepreneurs aspiring to
venture into the fitness services or franchising
industry?
Having real passion in business is so important. The very
best fitness franchises thrive when behind them is a
leading force who want to help others achieve their goals
and get the best results. Make sure that you feel true
passion for what you'redoing, and it is infectious. It will
definitely help you find staff and new business
opportunities.
How do you envision on sustaining your company's
competency in this ever cutthroat and volatile
business ecosystem? Where do you see your company
in the next five years?
We survive, and will continue to do so, because we
always fall back to working with two main strategies.
The first is sticking to what we do best. That is, offering
quality swimming lessons that get results and produce
strong, independent swimmers. After that, we look to the
future and the opportunities that will allow us to grow.
It's that attitude that's taken me from being a single
instructor in my own school to a franchised business
across numerous venues. It's that attitude that will see me
being a growing presence in the US franchise market in
the next five years.
Exhibiting Excellence
“My daughter had her rst swimming
lesson today and absolutely loved it. This is
after having been with a previous swim
school for nearly three years, where she
spent half her time at the side of pool losing
concentration. We thought today's teacher
was amazing: always kept them going so no
time was wasted and always corrected her
when something wasn't quite right. Most of
all she was so happy at the end of the class.
Can't wait for the rest of term.”
“This swim school is amazing. My son has
always been nervous in the water and the
encouragement from these instructors is
amazing. They go above and beyond to
ensure his condence grows and he gets the
best out of lessons. The transformation in
him is amazing!!”
“My two have just completed a holiday
crash course with Angela's Swim School
and I am extremely proud of them both.
They love water but we're not condent if
they couldn't touch the oor. They are two
different children at the end of the week and
both super excited to be coming back in
September for term lessons. Thank u so
much and see u soon. Great teachers and
such an important life skill to learn.”

Health
andfitness
content on
social media
a or a
boon bane?

Consume
Wisely
Today’s generation has become highly
dependent on social media platforms for
consuming content which was
previously publicised through television,
newspaper, and radio. Image based platforms like
Pinterest, Facebook, Instagram, Snapchat etc.
have managed to ingrain themselves in the lives
of innumerable individuals all over the world.
The use of social media over the past decade has
been increasing at a steeply ascending rate and
continues to do so.
The popularity of social media amongst today's
generation has made it a highly influential factor
in terms of a lot of things pertaining to an
individual’s life and perception. One of the many
things that social media influences on a great
extent is the consumers’ behaviour around health
and fitness.
In the earlier days, articles based on fitness and
health tips would mainly be accessible and
available in printed magazines. However, social
media provides a platform for plenty of health
and fitness professionals to reach an unlimited

audience and network and helps them communicate the
importance of health and newly founded studies to people
all around the globe. Health and fitness content on social
media has a positive influence on majority of the users,
while at the same time has its downsides as well.
The influence of social media platforms with respect to
content on fitness and health related posts can be made
distinct by numerous factors. Health and fitness posts and
stories on social media can be motivating to a great extent
as it influences people to change their sedentary behaviours
and be more conscious about their health and lifestyles.
Certain posts bring out the competitive nature in some
individuals and lead them to bring about changes. However,
it is important to follow fitness regimes or influencers that
have accurate information from reliable sources, as not
doing so may prove to be harmful. Plenty of fitness brands
use these platforms and the motivational factor to even
market their products and brands.
While this can be a pro to plenty, the downside of this is
that many influencers exploit these opportunities and a lot
of the information that is provided, could be wrong and
harmful as they may not be certified dieticians or
professional fitness instructors. This even has nutritionists
concerned with the possibility of people following
restrictive diet plans that may prove to be unhealthy. Most
of the unqualified influencers are motivated by the idea of
promoting themselves or other brands and products for the
sole purpose of earning money.
These posts and related content have different effects on
different people. Some studies state that people who were
shown fitness related content on social media, grew
immediately concerned with
their own weight and appearance
and even more aggravated when
they came across posts of people
whom they saw as fitter than
themselves.
Dr. Anand Thakkar, Chief MD at
Chicago Weight Loss Clinic
said, “More staggering was the
fact that this effect was seen
even when the nature of the
fitness related posts was positive
and encouraged healthy
lifestyles. If it is well managed
this could be the motivation for viewers of such posts to
adopt healthier lifestyle choices when it comes to weight
and fitness”. To some, this content and certain posts on
social media can also prove to be intimidating and bring
about insecurities and self-consciousness in people and may
not always have the desired impact.
Social Media is definitely a growing source of fitness, diet,
and health related education. Over 40% users have stated
that information provided on social media affect the way
they approach their health and lifestyles.
The number of social media users that rely on information
provided by fitness influencers or brands are increasing by
the minute and this may prove to be a boon considering, not
all the information provided might be completely right.
This may also prove to be an issue majorly because fitness
related influencers have access to resources that aren’t
particularly available to the average person. Their range of
accessibility is quite wide as well and there is also the
added risk of incorrect information going viral as many
social media posts and content do.
Fitness related content does have a positive impact and
influence on a wide range of users. It motivates and
encourages them to maintain a healthier lifestyle. It also
provides purpose to a lot of fitness and health related
professionals by giving them a platform to reach wide range
of people.
However, it is imperative that the information you choose
to follow and the influencers who provide them should be
accurate and reliable. Therefore, it is important to do
relevant research when it comes to health and fitness.
- Vrushali R.

The ongoing COVID-19
pandemic has highlighted the
importance of health and
fitness. The global health crisis pushed
individuals to adopt a healthy lifestyle
focusing on improving their immunity.
This increased the demand for fitness
programs across the world. When the
lockdown restrictions were removed
people found their way to gyms and
fitness training centers which have
been helping individuals staying
healthy.
Established in 2011, MADabolic is
one such fitness franchise that has been
helping people achieve health through
the franchise’s ‘strength-driven interval
training’. This strength-driven
approach and consistently healthy
client experience have established
MADabolic as among the renowned
fitness franchises in the U.S.
Brandon Cullen, Chief Concept
Officer of MADabolic, further shares
the uniqueness of the fitness brand.
“Our competitive advantage is our
program and training belief system.
Strength is our base and priority, and it
is this strength-driven approach that
provides results unmatched in the
group fitness spectrum,” he says.
Read the following interview to know
about how MADabolics is helping
fitness enthusiasts, as well as caliber
athletes, achieve their fitness goals, and
how the franchise managed its
operations during the pandemic.
Give us a brief overview of
MADabolic, its vision, and its
journey since inception.
We are the industry’s first and only
‘Strength-Driven Interval Training’
franchise of its kind, leveling up the
group fitness standard for the everyday
go-getter.
Our distinctive interval system is
crafted entirely around work-to-rest
ratios, which presents a challenging yet
accessible environment unique to each
client. We’re able to provide equally an
effective training experience for both
the novice fitness enthusiast and the
elite-caliber athlete at the same time.
Furthermore, every single trainer
within our system attends a corporate
training camp, is subject to our top-
down execution of brand and
movement education and must pass our
rigorous standards to ensure that
consistency in client experience is
universal across all locations.
As an experienced leader, what is
your opinion on the impact of the
current pandemic on the fitness
industry and its franchising market?
I believe the pandemic brought to light
a certain level of expectation regarding
professionalism in the fitness space. It
is hard to admit, but the days of the
hobby-driven, single-unit location are
very much in jeopardy.
I also think you can expect to see the
boutique model become even more
exclusive and desired throughout this
Darwin-like process of natural
selection within the fitness and
franchising sectors.
In your opinion, what could be the
future of the fitness industry post the
COVID-19 pandemic?
I believe you can expect a huge
BOOM in the in-person group fitness
space. We are already seeing an intense
resurgence through attendance and
membership. Digital had its moment,
but we are social creatures wired for
human connection. Digital provided an
interim solution in an unstable time.
That said, the very nature of digital
cannot compete with the energy that a
shared experience brings. And the one-
on-one attention to detail that in-person
training provides will hugely impact
the overplayed digital agenda.
If given a chance, what is the one
thing that you would change about
the franchising ecosystem in the
fitness industry?
Not much, I think there is a healthy
balance of offerings selling
professionalism and exclusivity as well
as general fitness and approachability.
As an established business leader,
what would be your advice to the
budding entrepreneurs aspiring to
venture into the fitness services or
franchising industry?
You need to be able to anticipate (or
pivot) to align with pop culture but
more importantly, you need to
understand your audience early.
Having a well-defined client avatar
will help pull your core customer
towards you, rather than trying to push
them in your doors.
How do you envision sustaining your
company’s competency in this ever
cutthroat and volatile business
ecosystem? Where do you see your
company in the next five years?
Strength-driven Approach Improving Fitness

Brandon Cullen | Chief Concept Officer
Sustainability comes down to two simple concepts –
personality and results. Internally we often say “you can
technique someone right out your door”. On the other side,
you also need to deliver. And this is a very tough balance to
strike, but it is the recipe for longevity in this game.
It’s listening to pop culture, providing clients enough of
what they want, while staying true to a results-driven
approach backed by science and repetition. In the next 5
years, we plan to add 200 units to our greater MADabolic
team of franchisees.
Having a well-defined client
avatar will help pull your core
customer towards you, rather
than trying to push them in
your doors.
“
“
“The coaching, music, and the program. Overall
MAD is by far the best I've ever experienced.
Having been to my fair share of gyms, and being
a former gym owner, I understand and respect
the level of precision and time it takes to come
up with a program that not only works but keeps
people coming back. MADabolic has all of it,
and I am here for it.” – Charlotte NC
“MADabolic is such an awesome workout. The
facility is clean, and the trainers are friendly
and knowledgeable. They emphasize correct
movements which provide you a safe and results-
driven workout. Every day is different, and the
workouts are always challenging. No matter
your fitness level or how you are feeling that day
the workouts are scalable. You always give your
effort and don’t worry about comparing yourself
to others. I leave tired, sweaty, and proud of my
accomplishments.” – Raleigh NC
“The MADabolic workouts are the only ones
that I return to every day, week after week. They
are the intervals that I craved and missed during
the pandemic and are the ones that I ran back to
immediately when I had the chance. Every day is
challenging, the music motivating, the people
welcoming and the instructors kick-ass, but
caring.” – Austin TX
Exhibiting excellence

Fitness has been at the center of
the daily routine for many
adults. However, the ongoing
COVID-19 highlighted the importance
of health and fitness not only in adults
but in kids as well. The studies that
came forward during this time also
showed how the risk and severity of
infection were less in physically active
individuals. Since then, most parents
were not only encouraged to start
regular exercise at home but also
motivated their kids to join the regime.
Along with all the good habits, fitness
achieved through regular fitness
programs is one thing that, if
inculcated within children at a young
age, shows prominent results. Dale
Grant and Richard Knight saw such
tremendous benefits in their children
gained from the program, that they set
out to franchise USA Ninja Challenge
(USANC). The duo also realized that
not only were the kids having fun
while getting a good workout, but each
child's physical coordination, muscle
tone, and concentration improved.
The program has been designed in a
way that each obstacle has multiple
applications for developing joints that
keep kids engaged over the entire
program. This made USA Ninja
Challenge popular in kids as well as
parents establishing the company as
the best fitness and gym franchise to
open.
The following interview details how
USA Ninja Challenge became a
popular spot for kids' fitness activities
and how the company ensures quality
and safe training across all its
franchisees.
Kindly brief us about USA Ninja
Challenge and its initial journey.
USA Ninja Challenge began
franchising in 2015 with the concept of
getting kids active in a fun and
competitive way that incorporates
basic skill sets from gymnastics,
climbing, cross-training, and track and
field for boys and girls ages 4 to 17.
The sport of Ninja is quickly becoming
the most fun and creative way to meet
the physical needs of today's youth.
Now more than ever, it's important to
get creative with how we approach
fitness with our kids. At USA Ninja
Challenge, we have created a fun,
challenging environment that boosts
confidence and keeps kids moving at a
level where they are comfortable.
What are the key points that you
consider while choosing or getting in
talks with a new Franchisee?
USA Ninja Challenge has developed a
proven business model that boasts of
strong EBIDTA which produces high
ROI for each franchise.
How do you train and support the
new franchisee on-board and track
their development?
Each franchise owner receives over 40
hours of training at the corporate
offices and 10 hours of onsite training
at their location. Every year, our gyms
get 6-month check-ups from our head
trainer and call with owners every
quarter that includes marketing support
and training support.
What factors differentiate you from
competitors and how do you ensure
that these factors remain consistent
throughout the chain?
USANC has developed a proprietary
progressive regimen that develops
multiple skill sets encompassing a
variety of obstacles and floor exercises
for kids ages 4-17. Our program has
the potential to retain each student for
11 years.
USA Ninja
Challenge

At USA Ninja Challenge,
we have created a fun,
challenging environment
that boosts conﬁdence
and keeps kids moving at
a level where they are
comfortable.

FACTS:
Ÿ All gyms bounced back after Covid-19.
Ÿ Steady and consistent growth year after
year.
Ÿ Gyms have rapid deployment schedules.
Ÿ Median Gross Income per gym - $420K
(Referenced in our 2019 item 19 in our
USANC FDD for gyms two years old
and older.)
Ÿ Comparatively low initial investment.
Ÿ Average initial investment per gym -
$235K.
How do you leverage technology to keep
a tab on growth and expansion?
USANC has developed a highly organized
digital system for each franchise location
that incorporates point of sales, parent
waiver system, and customer
communications, as well as create their skill
tracking system that measures the progress
for each student.
What has your past business growth
looked like and what are the long-term
plans for future growth?
The Youth Fitness industry is booming.
Parents want their kids active in a program
that provides a progressive training system
that could prepare their kids for US and
World competitions in the Ninja Sport.
USA Ninja has opened 17 locations all over
us USA – CO, CT, MA, NC, NH, OH, TX,
UT, VA. We are closing on multiple
locations in Ohio, Texas, Florida, and
Tennessee. We are looking for people who
want to invest in multi-unit contracts as we
rapidly build the future of the USA Ninja
Challenge.

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