On Demand webinar: Jonah Berger
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What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Jonah Berger, author of “Contagious: Why Things Catch On,” shows how to use social influence to spread ideas and create viral traction for your next marketing campaign.
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On Demand webinar: Jonah Berger
- 1. Chat with Jonah Berger author of “Contagious: Why Things Catch On” April 30, 2013
- 2. 2 Jim Williams VP Marketing, Influitive Your Presenters Jonah Berger Assistant Professor of Marketing Wharton School University of Pennsylvania
- 3. 3 For audio choose “Use Mic & Speakers” or “Use Telephone” in your Audio window Submit your text question using the Questions pane OR Via the hashtag #jonahchat Note: A recording will be made available How to participate HOUSEKEEPING Jonahberger.com@j1berger @influitive #jonahchat
- 7. “Word of mouth generates more than twice the sales of paid advertising in categories as diverse as skincare and mobile phones” --McKinsey Quarterly Jonahberger.com@j1berger @influitive #jonahchat
- 8. Psychology > Technology Jonahberger.com@j1berger @influitive #jonahchat
- 10. Focus on the message, not the messenger. A formula. Engineer content to make it more viral or talkable Craft Contagious Content Jonahberger.com@j1berger @influitive #jonahchat
- 11. Six key STEPPS Social Currency Triggered Emotion Public Practical Value Stories Jonahberger.com@j1berger @influitive #jonahchat
- 13. Social Currency
- 14. Choices communicate information Jonahberger.com@j1berger @influitive #jonahchat
- 15. Applying the concept (1) Make People Feel Like Insiders Jonahberger.com@j1berger @influitive #jonahchat
- 16. (2) Find the Inner Remarkability Surprising, novel, or interesting Jonahberger.com@j1berger @influitive #jonahchat
- 18. Triggers
- 20. Triggers Top-of-mind means tip-of-tongue Jonahberger.com@j1berger @influitive #jonahchat
- 22. Peanut butter and ….. Rum and ….. “weekends are made for Michelob” Jonahberger.com@j1berger @influitive #jonahchat
- 24. Applying the concept (1) Pick Prevalent Triggers Jonahberger.com@j1berger @influitive #jonahchat
- 28. Practical Value
- 30. Stories
- 32. Did you know that Subway has 5 subs under 5 grams of fat? Jonahberger.com@j1berger @influitive #jonahchat
- 33. Build a Trojan horse Story Jonahberger.com@j1berger @influitive #jonahchat
- 34. Panda cheese Jonahberger.com@j1berger @influitive #jonahchat
- 35. Six key STEPPS to word of mouth Social Currency Triggered Emotion Public Practical Value Stories Jonahberger.com@j1berger @influitive #jonahchat
Editor's Notes
- A new way to measure word-of-mouth marketingwom - #1 influencer of B2B purchase decisions, 84% of people said wom influences purchase decisions http://www.forrester.com/2011+Social+Technographics174+For+Business+Technology+Buyers/fulltext/-/E-RES58564
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