Public speaking is scary for everyone. This presentation includes a step by step guide to putting your best foot forward whenever you speak in front of groups.
14. “Make it simple. Make it
memorable. Make it inviting
to look at. Make it fun to
read.”
- Leo Burnett
15. Arouse attention with an effective introduction.
Involve listeners by relating your message to their interests and needs.
Ensure understanding by defining complex terms, using concrete examples, and organizing your material
clearly.
Build your persuasive efforts on a base of solid information.
Help the audience remember your message by using vivid word pictures and a striking conclusion.
Ask for a public commitment from your listeners. Give them something to do that starts them on the path to
change.
Ensure enduring change by stirring deep feelings and connecting them with powerful reasons
Content
Michael and Suzanne Osborn’s book Public Speaking